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You need to help continue writing based on the previous content and add it to the table of contents.
6.Discussion and conclusion
In the previous sections, the data from the experimental questionnaire is analyzed, and the results are examined. The final chapter of this research discusses and concludes the main findings. You need to discuss the results to support or reject the hypothesis. Additionally, the theoretical contributions are discussed.
The subheadings are:
6.1. Discussion of the results
Discuss the results to support or reject the hypothesis. Additionally, discuss the theoretical contributions.
H1: Consumers who receive environmental information will demonstrate a higher willingness to pay for green delivery options compared to consumers who do not receive such information.
H2: The willingness to pay a premium for green delivery services among educated consumers is positively correlated with the level of environmental savings (e.g., CO2 reduction) provided by these services, but the relationship is not linear.
H3: The impact of environmental information on the willingness to pay for green delivery services varies between hedonic and functional products, with a greater effect observed for deliveries of hedonic products.
6.2. Practical implications
6.3. Limitations and future research
6.4. Conclusion
In the fifth section, I analyzed and obtained: This suggests that participants perceive small CO2 savings (10% and 20%) as not worth the extra cost, leading some to even choose negative values (indicating that the company should provide them with a refund for supporting CO2 saving products). When CO2 savings reach 50% and above, participants feel that the company’s effort is substantial enough to warrant paying more. Overall, the data on the graph shows a linear positive correlation from 10% to 90% CO2 savings.
You need to find more literature supporting this statement in the sixth section and include it in 6.1 and 6.2.

In summary, the research project should be presented in the following format:
Title page: What you are going to investigate.
Executive summary: Suggest you write this at the end
1. Introduction
1.1 Research Background: Why is the research that you will undertake important (in terms of practical or
policy implications, contribution to research)? A simple review of the literature and a connection between
existing literature and your proposal.
1.2 Research questions and objectives: State your research question and each of your objectives. Be as
specific as possible.
2. Literature Review: What is already known? What is not known? What needs to be further developed?
What is your theoretical foundation?
3. Research Methodology: How the research objectives are addressed? 
3.1 Research design: Exploratory/descriptive; Qualitative/Quantitative; Provide justification for your
selections. 
3.2 Data collection: Secondary data (How, where, when – any specifications); How did you ensure
validity and credibility? E.g. text mining; how was this done, any software used? 
3.3 Data analysis: What analysis method did you used answer your research questions? Remember: for
qualitative data; Content/thematic analysis; Case study analysis. 
3.4 Data Findings: What are the identified themes? Use of verbatim quotes to support your answers; Did
you answer all the research questions? Use tables/figures to present your answers. 
4. Discussion and Conclusions: summarize your key findings/propositions and discuss them in light of
existing research (comparative discussion). Then outline: 
4.1 Theoretical/Academic contributions: how did your study contribute to what we know already or
existing theories? 
4.2 Managerial/Practical/Policy contributions: how did your study contribute to practice? 
4.3 Research limitations & Areas for future research: time is not usually a good reason 
▪ Reference list 
▪ Appendix 
The Marking Criteria for the Final Report will be: 
1 Executive summary/Abstract: 5% 
2 Introduction and Context 10% 
3 Literature Review: 20% 
4 Methodology/ Data Analysis and Discussion of findings: 40% 
5 Conclusion and Recommendations: 15% 
6 Referencing and Formatting (including grammar): 10% 
The marker will be looking for well-constructed, critical arguments where relevant business 
frameworks
are identified and used appropriately.
Expression should be clear and concise. Students are required to use the Harvard system of referencing 
(https:/uow.libguides.com/refcite/uowharvard) and all sources have to be properly 
acknowledged.
Students should ensure that they include a list of references with their paper.  
Please find attached:
1) Research proposal  with professor comments and marking 
2) Final research paper example
3) Final report marking rubric