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The organization is Tesco also you need to make a customer persona using the website called Canva and the theme is sustainability and environment for the digital marketing report Task 1: a report on how a chosen organization is utilizing digital marketing techniques and exploring how other organizations might also be adopting and applying various digital marketing techniques.
Task 2: a written presentation explaining the organization’s customer digital journey, the benefits of omni-channel experience, and responds to current digital trends.
Task 3: Building on your response to Tasks 1 and 2, develop a digital marketing plan and recommend digital metrics to inform senior managers about this plan. Details of each of these tasks are provided below. Please read them carefully. Theme : Sustainability and environment
Consumers are increasingly making conscious decisions with sustainability and the environment in mind. The question is whether these behavioural changes become permanent despite the economic uncertainty. Brands now have a unique opportunity to provide sustainable product innovations that support consumers with the decisions of purchasing in a more sustainable and ethical way. The SMT has asked you to develops a marketing pan that promotes your organization’s sustainable product offering. TASK 1: Digital Techniques
You are required to submit a written report, detailing the choice of an organization, the theme (below) that you will be addressing, and the application of digital marketing techniques used by both the chosen organization and by other organizations as a way of illustrating best practice. In line with the theme you have selected for this assessment, you are required to carry out the following:
(1a) Provide a background to your chosen organization, including: organization name and information (size of organization, range of products and services)
stakeholders – identify your organization’s main internal and
external stakeholders, with a brief explanation
a descriiption of the key customer segment
theme chosen and rationale for choice.
(1b) Illustrate a digital campaign or digital marketing activity from a competing organization and the content types that were used to engage customers.
(1c) Analyze TWO digital marketing channels for their effectiveness in reaching your customer segment, to give your organization a competitive advantage.
Task 2: Digital Enhancement
You have been asked by the senior management team (SMT) to give an internal written-presentation* about digital marketing in the next company-wide meeting.
(2a) Explain your organization’s customer journey, using relevant theory, and recommend digital touchpoints that will improve the customer experience.
(2b) Using appropriate theories or frameworks, explain the benefits of providing a co-ordinated and consistent customer journey across different channels.
(2c) Relevant to your chosen theme, identify TWO trends in customer behaviour’s and explain how your organization can effectively respond to these trends in a digital context.
* Students should copy-paste their slides as an image into a word document, and below each slide image, they should insert speaker notes. 18 slides can be divided among three tasks but the total number of slides should be 18. TASK 3: Plan
Building on your response to Tasks 1 and 2, and in line with your selected theme, you are required to carry out the following:
(3a) Develop a digital marketing plan. Your objectives and activities must be relevant to the chosen theme and address the trends identified in Task 2c. Your plan must include:
TWO objectives
Justification for your chosen objectives
a digital marketing mix that highlights the most relevant elements of the 7Ps
a descriiptive list of resources and dependencies that you require to implement the plan.
(3b) Recommend TWO digital metrics that you will share in future monthly company-wide meetings.
(3c) Provide TWO methods for how you would identify ‘leading indicators’ of social change and behavior. Submission guidelines: Font: 12px, Times
File type: doc or docx (no PDF or .pages)
Line spacing: 1.5 line
Max word count Task 1a: two sides of A4 paper (~ 550 to 750 words depending on line spacing and formatting you use)
Task 1b to 1c: 1200 words Task 2a to 2c: 18 slides* with speaker notes (maximum of 2000 words for speaker notes)
Task 3a to 3c: 1550 words * slides are not counted towards max word count. Slides should be copy-pasted as an image into the submission document.
reference list at the end Harvard referencing style and in text citation
the word count does not include the reference list please i have attached a pdf document that’s an example of how exactly the structure of the report should be .and also attached 2 pdf documents that will guide you on how to do the report and thank you very much and please try your hardest unfortunately i suffer from mental illness that’s why i wasn’t able to do this assignment and i need to get a high result in this assessment to be able to pass and make my family proud thank you very much