Home

In today’s digital age,
social media platforms like Instagram play a significant role in communication
and engagement among university students, particularly those studying fields
such as Electronic Media and Mass Communication. This proposal outlines a quantitative
research study aimed at understanding the attention span of students within the
Department of Electronic Media and Mass Communication at Pondicherry University
on Instagram. By analyzing their engagement patterns on this platform, we aim
to gain insights into their digital behavior and preferences.
Research Objectives:
·      
To identify factors influencing Instagram
engagement among students, such as content type, frequency of posts, and time
of interaction.
·      
To explore potential correlations between
Instagram engagement and academic performance or other relevant variables.
Research Question:
1.    
What is the average duration of time spent
by students from the Department of Electronic Media and Mass Communication on
Instagram per session?
2.    
How frequently do students interact with
Instagram content posted by their peers or influencers?
3.    
How do students’ attention spans on
Instagram vary across different types of content (e.g., images, videos, text
posts)?
4.    
Does consuming content on Instagram help
them in their academics being a Media student?
Methodology:
Participants:
The study will involve students enrolled in the Department of Electronic Media
and Mass Communication at Pondicherry University.
Data Collection:
Data will be collected using a combination of methods, including Instagram
Insights (for understanding the type of content consumed by the students) and
surveys/questionnaires (to gather demographic information and qualitative
insights into engagement behavior).
Sampling:
A stratified random sampling technique will be employed to ensure
representation from different academic years within the department.
Data Analysis:
Quantitative data analysis will involve presenting the collected data through
google form in the form of pie charts and bar graphs to characterize Instagram
engagement patterns and understanding the correlation between gender, age and
aesthetic taste related to the content consumption and potential influencing
factors.
Significance:
Understanding Instagram
engagement among university students has implications for educational
practices, social media marketing strategies, and digital communication
efforts. The findings of this study may inform curriculum development, content
creation strategies, and outreach initiatives tailored to the needs and
preferences of students in this academic discipline.
Conclusion:
The proposed research
aims to fill a gap in the literature by quantitatively analyzing Instagram
attention span among Department of Electronic Media and Mass Communication
students at Pondicherry University. By investigating their digital engagement
behavior, this study seeks to provide insights that can inform both academic
and practical endeavors in the realms of education, communication, and social
media.