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The First Mover Advantage
On October 1, 2009, comedian and late-night television host David Letterman began his show by telling a story about what had happened to him. He told his audience about how he was being blackmailed by someone who knew about “terrible things” Letterman had done. In his usual comedic fashion, Letterman went through the blackmailing ordeal, concluding his story by talking about how he testified in front of the Grand Jury that morning.
Then he told his audience the “terrible things” the extortionist was blackmailing him with—Letterman had slept with female staffers at the show. He admitted to his audience that he had had sex with female staffers at the show, that he would not disclose those women’s names, and that he did not intend to comment on this issue any further.
See David Letterman’s address to his audience on the blackmail scandal.
Write a paper to critique why this is or is not an example of effectively seizing the first mover advantage. How might this be different today with the explosion of social media?  Do not simply retell the story.  Your paper must be written as an analysis.  Be sure to include terms and concepts from our text, and cite these both in-text and as a final reference. 
The requirements below must be met for your paper to be accepted and graded:
·       Write 3 – 5 pages using Microsoft Word in APA style.
·       Use font size 12 and 1” margins.
·       Include cover page and reference page.
·       At least 80% of your paper must be original content/writing.
·       No more than 20% of your content/information may come from references.
·       Use an appropriate number of references to support your position, and defend your arguments.
·       Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
The following are examples of primary and secondary sources that may be used:
·       Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
·       Secondary and credible sources such as, CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
The following are examples of non-credible and opinion based sources that may not be used:
·       Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc.
View your assignment rubric.
Book:  
Management Communication
(7 reviews)
Lisa Thomas, Brigham Young University
Julie Haupt, Brigham Young University
Andy Spackman, Brigham Young
University
Copyright Year: 2017
Publisher: The Marriott School at Brigham
Young University
Language: English