As you use the rubric as a template to guide your analysis of the case, please also address (answer) the following questions/issues below as an integral part of your case analysis.
1. Was the research design used in the study appropriate? Are the findings of the study valid? Have the sample size and sample selection affected by the results of the study? Explain.
2. What would be the long-and-short-term promotional strategy for Cerenity in the current market situation? Explain.
3. Are the different segments of the product in the market? What is the right basis for segmenting the market for Cerenity? Explain.
4. What advice would you give to Shah to target the right set of customers during the launch? Explain. What segmentation, targeting and positioning strategy could be derived from the result? Explain.
5. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain. What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions:
Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an Executive Summary. The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the cover page. Your analysis should be based solely on the facts, information and data given in the case only. Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline. A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper. Please DO NOT EMAIL ME YOUR COMPLETED PAPER. IT SHOULD BE SUBMITTED ON ONLINE ON CANVAS. Emailed papers will not be accepted and a zero grade will be assigned to the paper accordingly. The due date (week and day) for the paper can be found in the course outline.
** Do NOT USE ANY OUTSIDE research, only use what is provided in the attachment only**
Please do not use any other research information only use what been provided, thanks
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Marketing Strategy for Cerenity: A Case Analysis
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“Analyzing Gold Coin Sales on eBay: A Statistical Analysis” “Analysis of Factors Affecting Auction Sales for Gold Coins”
Download the dataset here Download the dataset herefor this question.
The data set contains information on sales of 1oz gold coins on eBay. Further details will be available in the key after the exam ends. The file contains the following variables:
DATE: date of the sale
SALE: final selling price of the coin
GOLDPRICE: price of gold, one ounce, at the end of trading on the date of the sale, or, if the sale is on a weekend or holiday, the end of the previous day of trading.
BIDS: the number of bids submitted for the auction (these eBay sales were in an auction format)
TYPE: E for Eagle or a US coin, KR for Krugerrand or a South African coin and ML for Maple Leaf or a Canadian coin.
SHIPPING: cost of shipping; this is an additional fee the buyer must pay so that SALE+SHIPPING is the total cost to the buyer.
SLABBER: P for PCGS, N for NGC or U for not slabbed; a slabbed coin is a coin inside a tamper proof holder that also indicates the coin’s condition or grade.
GRADE: the grade of slabbed coins. If SLABBER=’U’ then this is 0.
other: additional characteristics of slabbed coins are noted here; example FD means the “slab” or coin holder notes that the coin was minted on the first day of minting and FDIFLAG means that it is labeled was first day of issue and the holder has an image of a flag on it.
a) What is the average for SALE?
[ Select ] [“1915”, “1651”, “1654”, “1930”] .
b) What is the maximum for BIDS?
[ Select ] [“55”, “60”, “57”, “62”] .
c) Create a boxplot of SALE. You should see that there are 3 (three) outliers. Look at those three observations and choose the correct statement. (i) the observations either have only 1 bid or other=”BURNISHED”, (ii) the observations all have SLABBER=”P”, (iii) the observation(s) with low value(s) for SALE has/have only 1 or 2 bids while the observation(s) with high value(s) for SALE has/have numbers of bids near the maximum, say within 5 of the maximum, (iv) the observations either have other=”ME” or “LD”.
[ Select ] [“(ii)”, “(iii)”, “(i)”, “(iv)”] . d) In R type the following command, table(yourdataset$other), where yourdataset is the name you gave to the dataset with the ebay coin sales. This will produce a table showing the value for “other” and the number of observations which have that value. For example, it will show the value “0” and under that the number 20, meaning that there are 20 observations where other is 0 and then it will show BURNISHED and under that a 2, meaning there are 2 coins where other is BURNISHED. How many observations are there where other is “LD”?
[ Select ] [“4”, “6”, “1”, “2”] .
e) Run a regression where SALE is the dependent variable and GOLDPRICE, BIDS, and SHIPPING are the explanatory variables. Consider the following statements and select which ones are correct (1) although there is little explanatory power the model is basically a good model (2) the model has minimal explanatory power (3) none of the independent variables have statistically significant coefficients at standard levels of significance (4) at least 1 of the estimated coefficients has the wrong sign, (5) some combination of items (2), (3) and (4) suggest this is not a good model.
[ Select ] [“(1), (2) and (3)”, “(1) and (3)”, “(2) and (4)”, “(1) and (2)”, “(2) and (3)”, “(2), (3), (4) and (5)”] .
f) Run a regression where SALE is the dependent variable and GOLDPRICE, BIDS, SHIPPING and a set of dummy variables for the values of other are the explanatory variables. NOTE: remove the observations where other=”ME” since there is only one such observation. Because there is only one observation with “ME” it will have a residual of 0 since the “ME” will perfectly explain why it is different from all other observations. This means that your regression is run with only 46 observations and you should see the df for the F statistic being 10 and 35.
What is the R2 value for this regression?
[ Select ] [“0.6268”, “0.6801”, “0.431”, “0.5527”, “0.3496”] .
g) Using this model what is the expected value for SALE for an auction with a gold price of $1650, 5 bids, free shipping (SHIPPING=0), and other= FDIFLAG?
[ Select ] [“$1988”, “$1945”, “$1956”, “$1919”, “$1972”] .
h) Is the coefficient on FDIFLAG statistically significant at the 0.05 level?
[ Select ] [“NO”, “YES”] .
i) Examine the residual plots. Find the observation with the largest absolute residual and the observation with the largest Cook’s Distance. Identify the correct statement. (i) the observation with the largest absolute residual is an outlier in the residual space and this is due to an extremely low sale price which might relate to only receiving one bid (ii) the observation with the largest Cook’s Distance is influential and has high leverage which might be because it has an unusual grade, GRADE, for a slabbed coin (iii) the observation with the largest absolute residual is an outlier in the residual space and this is due to an extremely high sale price which might relate to the unusually high price for gold at the time of the sale (iv) the value for the largest absolute residual is not an outlier and the largest value for Cook’s Distance does not qualify as being influential.
[ Select ] [“(i)”, “(iii)”, “(ii)”, “(iv)”] .
j) Remove the observations or observation from part (i) that had the largest absolute residual and the largest Cook’s Distance. If those are the same observation then remove only one observation. If they are different then remove them both, i.e., two observations. With this smaller dataset (which also has other=”ME” removed from before) regress SALE on GOLDPRICE, BIDS, SHIPPING and a set of dummy variables for the values of other. The estimated coefficient on GOLDPRICE is [ Select ] [“2.5083”, “1.5076”, “2.1763”, “1.763”, “2.0756”] .
k) Using the most recent model, from part (j), test the hypothesis that the coefficient on GOLDPRICE is 1. The t test statistic for this test is
[ Select ] [“1.232”, “1.733”, “0.833”, “1.497”] .
l) Examine the model results, from part (j). Based on these results, if you were auctioning off a gold coin to maximize your revenue, would you rather offer free shipping or would you rather charge $7.5 for shipping?
[ Select ] [“Offer free shipping.”, “It doesn’t appear to matter.”, “Charge $7.5 for shipping.”] .
m) Again, using the model from part (j), test whether the errors have constant variance using the test covered in the lectures. What is the p-value? -
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“The Microsoft-Nokia Cross-Border Deal: A Critical Analysis of Failure and Lessons Learned”
The cross-border deal between Microsoft (US) and Nokia (Finland) in 2013 remains one of the largest failures that the companies have experienced. Conduct your own research on the
Microsoft-Nokia deal using sources such as FT, The New York Times, The Guardian, The
Economist and so on.
Drawing on theories and concepts from the module, critically discuss what went wrong in this cross-border M&A, why the companies failed to meet their goals and what role did leaders play.
Provide recommendations around what Microsoft and Nokia could have done differently to make this a successful deal.
https://www.linkedin.com/pulse/microsoft-nokia-failed-merger-bade-seth-cv41f/
https://myassignmenthelp.com/free-samples/cross-cultural-management-global-expansion-process
https://slidebean.com/story/microsoft-nokia-acquisition
https://www.pon.harvard.edu/daily/batna/for-business-negotiators-patience-can-be-a-virtue-nb/
https://www.techspot.com/news/102922-decade-later-how-microsoft-flushed-76-billion-down.html -
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“The Power of Opinion: Why Our Personal Perspectives Shape the World Around Us”
This is an opiion based essay. I just need someone to write this essay and I will then use it as a base for one I will write on my own.
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“Scrumming for Success: Key Factors for Rugby’s International Marketing”
Describe the key successful factors for a sport like rugby to market itself to an international market. -
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Title: Crafting a Civic Identity in New York City: Exploring Personal Values, Community Issues, and the Impact of Gentrification
New York City civic engagement extra credit
Question 1:
A key step in crafting your civic identity is to figure out how your values and identity connect to civic issues that matter to you. The core elements of your story of self probably help explain why some issues that appear in public debates are more meaningful to you than others. But we’ll start just by asking you to name the civic issues that matter to you–go ahead and provide your answers again to questions 1 and 2, and then see if you can add an answer to the third question. How can you define or pursue your issues in ways that take the focus from “I” to “we” and to the question of what is good for a community or in the public interest?
The 10 Questions
Why does it matter to me?
How much should I share?
How do I make it about more than myself?
Where do we start?
How can we make it easy and engaging for others to join in?
How do we get wisdom from crowds?
How do we handle the downside of crowds?
Are we pursuing voice or influence or both?
How do we get from voice to change?
How can we find allies?
Provide a response to each of the 10 questions above (attached is an example of a changemaker biography for your reference). The submission should be a minimum of 500 words in length. Submit the assignments as a Word document or PDF.
Question 2:
Compare what matters to the authors of the Declaration and what matters to you and why. Are there similarities? Differences?
The submission should be a minimum of 150 words in length. Submit the assignments as a Word document or PDF.
Question 3:
Your task in this assignment is to define your community for someone who has never met you and is unfamiliar with where you live. Your definition must include details related to geography, environment, and people and an explanation for why you define your community the way you do.
Why is gentrification important to study? Explain how gentrification can be both positive and negative for society. What groups of people may benefit from it and why? What groups of people might be most negatively influenced by gentrification and why? If gentrification continues to accelerate, what do you think the neighborhood you are studying will look like in 20 years? Who will live there? Explain.
What problems, outcomes, or issues is your neighborhood facing as a result of gentrification? Explain each.
The submission should be a minimum of 500 words in length. Submit the assignments as a Word document or PDF. -
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“Exploring the Impact of Artificial Intelligence on the Future of Work: An IB Term Paper”
This is an IB term paper. it has to be 2000+ words. there are 3 sections. section A is an OCVL, B is the actual essay, and finally C is just a reflection. At the end there has to be an encyclopedia with all the sources cited in APA 7th edition. I need footnotes for the paper as well. I also added my own draft which the teacher did not accept because I used AI.
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“Attachment Theory and Its Application in a Case Study: Understanding and Addressing Client Distress”
Submit a 2-page case write-up that addresses the following:
Summarize the assumptions of attachment theory in 2–3 sentences.
Identify the problem in your chosen case study to be worked on from an attachment theory perspective.
Explain how attachment theory defines and explains the cause of the problem in 1–2 sentences.
Develop two assessment questions that are guided by attachment theory that you would ask the client to understand how the stress or distress, bond, and/or environment is affecting the client.
Identify two interventions to address the problem. Remember, the theory should be driving the interventions. In other words, you would not identify systematic desensitization since this is not an intervention guided by attachment theory.
Write one self-reflective question that is influenced by attachment theory that you can ask yourself to gain greater empathy for what the client is experiencing.
Submit also, as a separate document, your Week 3 Analysis of a Theory Worksheet.
Be sure to:
Identify and correctly reference the case study you have chosen.
Use literature to support your claims.
Use APA formatting and style.
Remember to double-space your paper. -
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“The Psychology and Purpose of Hazing: Examining its Effects and Potential for Positive Change”
ESSAY #3: Research Project
Length: 10 pages
Format: typed, double-spaced, 10-12 point font, 1-inch margins
This is the big one. This is your opportunity to research a topic of your choice and present your results in a polished, professional, and engaging essay. Your project should evolve out of the exploratory essay you have already written (with rare exceptions), and it should reflect weeks of reflection, research, writing, and revision. Think of it as the culmination of your first year of college writing.
While you should choose a topic related to our course theme (Work & Play), it is still relatively easy to tailor the project to your own specific interests. Interested in a specific career? Investigate it: what does it entail? How has it evolved? How must it adapt in the 21st Century?
What specific challenges interest (or plague) those who are involved in this field? What potential solutions exist? Or perhaps you might want to analyze a work-play or leisure-related issue that’s “closer to home”: identify an existing problem in higher education today—explain the causes, offer a solution. As long as you define and focus a clear project with identifiable avenues of research, I encourage you to bring your interests to this assignment.
Think of this project as a way for you to explore a potential field of interest, a way to enter into a conversation in which professionals involved in that field are already engaged. It needs to move beyond a “report-type” project (in which you simply list or compile information); your researched essay will require you to employ analysis and critical thinking skills as you encounter, synthesize, and question your sources. Then think about the ways that you, as a writer, can illuminate this topic for those of us who may not know much about it.
A key component of this project is your ability to locate, read, and evaluate outside sources as you think about your topic (a minimum of five sources). Interviews with relevant individuals are appropriate (even desired) as potential source material. As you write your essay, you should be able to effectively incorporate these ideas into your paper. I do not want you to drop quotations or paraphrases into the essay simply because they are required; it does not take a lot of thought to string a handful of outside sources together. The purpose of researching and incorporating the material into your own writing is to demonstrate your ability to take part in academic discourse, to participate in an ongoing scholarly discussion.
Ultimately, I want you to walk away from this project with a much deeper understanding of a complex situation related to the course themes. Because we will be sharing our insights with each other as a class, we will also benefit from each other’s newfound “expertise.”
My Essay will focus on the idea of hazing. The main question will be what are the intentions of hazing? To what extent is hazing beneficial? It will also compare hazing to other examples of barriers to entry or trials and rituals. Essientially, the essay will examine modern hazing at various schools and discuss the psychology of it before explaining how hazing can be made more beneficial. -
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– Research Papers: Get comprehensive and detailed research papers that showcase your knowledge and analytical skills.
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SOAP Note: Pneumonia in a Middle-Aged Adult
TOPIC: PENUMONIA
PLEASE SEE THE ATTACHED TEMPLATE FOR THIS SOAP NOTE, MUST BE COMPLETED ALL SECTIONS IN YOUR OWN WORDS, TO AVOID PLAGIARISM.
TEMPLATE CAN’T BE CHANGED, YOU JUST MUST FILL EACH SECTION WITHOUT CHANGE ANY ORIGINAL PART OF THE TEMPLATE
-RUBRIC IS STRICTLY NEEDED, YOU MUST FOLLOW THE RUBRIC REQUIREMENTS TO MEET GOALS, AND HAVE A COMPLETE GRADE.
-WILL BE SUBMIT BY TURNIN IN , PLAGIARISM UST BE LOWER THAN 10%
– NEED BY JUNE 13,2024
-ADD CITATIONS AND REFERENCES ACCORDING THE REQUEST OF THE RUBRIC
– REMEMBER USE RUBRIC TO MEET ALL GOALS.
– FOR DIAGNOSIS AND DIFFERENTIAL DIAGNOSIS , WRITE ABOUT 2-3 SENTENCES, CAN’T BE JUST THE NAME , AND ADD ICD10 CODE.