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1. PPT
1) Integrated Marketing Communications
Instructions
In the previous assignment, you identified the tools that your brand uses to create their promotion mix. In this assignment, you will examine the brand’s current marketing campaign and evaluate how each promotion element is used for your brand and for the campaign.
Step 1: Identify your brand’s current campaign.
Note
You need to find a single themed campaign (for example, a Valentine’s day campaign, Spring New Collection campaign, Holiday campaign, Black Friday promotions, and so on).
Step 2: What channels and tools did the brand use in the current campaign? Conduct research to find visual examples of the campaign in all promotional channels.
Create a visual presentation, using a visual presentation software, including the following information:
advertising examples: images from various media
public relations examples: events, product placement, sponsorships, press releases, and press conferences
direct marketing examples: images of various methods
personal selling examples in store
sales promotion examples: images of various methods
content marketing examples: social media posts
IMC evaluation: Was the integrated campaign successful, in your opinion? Did the brand use activities and channels that attract their target customers? Explain why. Remember to use terminology from the module, and add relevant imagery to demonstrate your opinion.
Purpose
To examine a brand’s promotional elements and channels to identify an effectiveness of their promotion mix to reach their target customers.
2) Evaluation and Recommendation & Works Cited
1. Evaluation and Recommendation: This page is new information, although you have included evaluations in previous assignments.
evaluation: Write two to three points about your opinion of this brand. Add images that communicate what you wrote.
recommendations: Write three to four points about what this brand can do better. Be specific! Relate your comments to the marketing mix. For example, how can the product improve? Should the pricing be changed? Should the brand add or remove distribution channels? How can the promotion mix and strategy be improved?
2. Works Cited: Include a list of all sources used in a report, formatted using MLA citations. For more about using the MLA format, please review the following resource: http://elmo.academyart.edu/reference-help/mla_citation_guide.html
2. Discussion Is All Publicity Good?
What’s your recent experience to get to know a fashion company or a retailer’s publicity efforts? Was this good or bad publicity? Was the rebranding strategy and the subsequent media attention effective in raising awareness of the brand? Or was it about a new product or a new store opening? Did heightened awareness of the brand have an impact on sales of the products?
Where did you hear about this news? Did you find similar stories in multiple channels?
Share the story you recently faced.
Did it make you form an opinion about the brand or retailer?
Which channels did you hear about this story?