Overview:
Review the readings within ‘Marketing Research: Fundamentals, Process, and
Implications’ in this week’s course materials, focusing on Chapters 2-4. Think of a topic
you would be interested in studying from a market research standpoint and create a
plan to do so. Within the plan, be sure to define the problem, develop an approach to
studying the problem, formulate a research design, and share your methodology. Be
sure to include how you would complete the study, and what some of the research or
survey questions you would ask.
Instructions: • Create and submit 2-3 page market research plan including at a minimum: o Definition of the problem
o Approach to studying the problem.
o Define your research design and methodology. o Share how you believe you would execute on the study (e.g., focus
groups, market testing etc. including sample sizes/ number of participants
if applicable) • As a heads up for Unit 4, you will need to create a two+ slide deck summarizing
your study. Requirements
A 2-3 page word document in APA style
Readings and Resources
Readings and ResourcesTextbook or eBook:Business Analytics: Data Analysis & Decision Making (7th Edition). Cengage Learning.When you think about polling, the ability to collect everyone’s input is not practical and most likely not possible. Many times, you cannot collect the full breadth of data so you rely on statistical sampling.Chapter 7: Sampling and Sampling Distributions
Articles, Websites, and Videos:Marketing, or the ability to curate the communication of a brand or product to showcase its value to customers, is essential for almost all businesses. While the ultimate and most fundamental goal of marketing, such as sales or profit, can be easily measured, harnessing the full power of marketing requires delving into more complex data. For instance, understanding what your customers truly value and gaining insights about their thoughts on your brand or product. Gaining this insight is just one of the many use cases that require the use of qualitative research. The following readings elaborate on what qualitative research is and how to utilize it to enhance both understanding and decision-making.Rajagopal R. (2018), Marketing Research: Fundamentals, Process, and Implications. Chapter 1: Understanding Marketing Research. Nova Science Publisher Inc. Rajagopal R. (2018). Marketing Research: Fundamentals, Process, and Implications. Chapter 2: Setting Research Scenario. Nova Science Publisher Inc.
Rajagopal R. (2018). Marketing Research: Fundamentals, Process, and Implications. Chapter 3: Market Research and Organizational Design. Nova Science Publisher Inc.
Rajagopal R. (2018). Marketing Research: Fundamentals, Process, and Implications. Chapter 4: Research Design Development. Nova Science Publisher Inc.
Hammersley Martyn (2012) Challenging the Qualitative – Quantitative Divide. Chapter 1: What’s Wrong with Quantitative Research. Continuum International Publishing Group. Rajkumar Venkatesan, Paul W. Farris, & Ronald T. Wilcox. (2021). Marketing Analytics : Essential Tools for Data-Driven Decisions. Chapter 6: Marketing Experiments. University of Virginia Press.
Supplemental Resources:An overview of system thinking.Morganelli, M. (2020, Mar 18). What is Systems Thinking?. Southern New Hampshire University. A review of how systems thinking was and was not used by businesses and the effect it had on outcomes.Monat, J., Amissah, M., & Gannon, T. (2020, May 2). Practical Applications of Systems Thinking to Business. MDPI.
The below is a set of videos that help review statistical experimenting and the different types of options within it. JoVE. (2024). Statistics in Practice.
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Market Research Plan for Understanding Customer Perception of a New Product
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“Optimizing Resource Allocation for Fire Prevention and Response: A Data Analysis of the Bureau of Fire and Investigations’ Operations from 2016-2020”
Below is my proposal of what I want to do along with the source at the very bottom I have to submit a physical copy and present in class. Add more sources.
Through its investigation of fire occurrences, enforcement of fire safety laws, and promotion of fire prevention measures, the Bureau of Fire and Investigations (BFI) plays a crucial role in maintaining public safety. Through the use of data analytic tools, my research seeks to give a breakdown of the BFI’s data of fire events, its ability to see trends, and its ability to allocate resources for both fire response and prevention as efficiently as possible between the years 2016 and 2020.
Objectives:
1. Examine past fire incidence data between 2016-2020 to find trends and patterns.
2. Create predictive algorithms to identify risk variables and probable fire hotspots.
3. Utilize data insights to optimize the distribution of resources for emergency response and fire prevention.
4. Improve the BFI’s decision-making procedures by using data-driven suggestions.
Dataset:
Source: The dataset will be sourced from the BFI’s internal records of fire incidents.
Format: CSV (Comma-Separated Values) for easy compatibility with Python libraries.
Attributes: Key attributes will include year of incident, location (borough), cause of fire, precinct, category, and community district.
Tools:
Python Libraries: Pandas for data manipulation, Matplotlib and Seaborn for data visualization, Scikit-learn for predictive modeling, and GeoPandas for geographical analysis.
Jupyter Notebook: We will use Jupyter Notebook for code development, documentation, and presentation of results.
Additional Tools: Google Maps API for geospatial visualization and analysis, and Flask for developing interactive dashboards if required.
References:
NYC Open data
Bureau of Fire Investigations
Conclusion:
By gathering and displaying the necessary information, I aim to improve my knowledge about data analysis techniques as I highlight operations at the Bureau of Fire and Investigations between 2016-2020, and how they ensure public safety.
‘Bureau_of_Fire_Investigations_-_Fire_Causes_20240306.csv’ -
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Title: The Importance of Diversity in Education: A Comparative Analysis of Freire and Dewey’s Perspectives
Each essay should be no more than 1000 words. Additionally, each essay should begin with a brief abstract, this should be less than 20 percent of the total essay or no more than 200 words, which summarizes your argument. The length of the abstract is included in the 1000 word limit. MAKE SURE YOU CITE SPECIFIC PASSAGES AND PROVIDE PAGE NUMBERS FROM THE READINGS ATTACHED BELOW. (this should be less than 20% of the total essay or no more than 200 words)(this should be less than 20% of the total essay or no more than 200 words)tr
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Title: “The Impact of Corporate Consolidation on Society: Lessons from John Oliver’s Last Week Tonight”
Students can earn 20 extra credit points by viewing the following video and writing a one-page paper relating the video to the class. Your discussion must be thoughtful and just a summary of the video. The paper must be double spaced, one inch margins, 12 point font, and Time New Roman. If it does not meet the above criteria you will not get credit for it. Your Turnitin Score must be <15% for the paper to be accepted. Corporate Consolidation: Last Week Tonight with John Oliver (HBO)Links to an external site.
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Title: Exploring the Dimensions of a Business’s External Environment and Stances of Social Responsibility through Real-World Examples CHAPTER 1 DISCUSSION: 1. Domestic Dimension – Oakland Community College (OCC) faces competition from other local community
CHAPTER 1 DISCUSSION
In chapter 1, we learned that there are 6 dimensions to a business’s external environment. They are the domestic, global, economic, technological, political/legal, and sociocultural dimensions.
Provide a single example for each dimension as it would apply to OCC (Oakland Community College)(Michigan).
Chapter 2 Discussion
Pick 2 of the stances of social responsibility (obstructionist, defensive, accommodative and proactive) and provide an example of a company that has taken each of those stances in one instance or another. You should use a different company for each example. Be sure to mention the specific action(s) each company took to support your conclusion. -
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“Creating a Professional Website: A Guide to HTML, CSS, and JavaScript”
Project
DEADLINE: SUNDAY 12/05/2024 @ 23:59
[Total Mark is 14]
Web Design
IT404
Instructions:
• You must submit two separate copies (one Word file and one PDF file) using the Assignment Template on Blackboard via the allocated folder. These files must not be in compressed format.
• It is your responsibility to check and make sure that you have uploaded both the correct files.
• Zero mark will be given if you try to bypass the SafeAssign (e.g.misspell words, remove spaces between words, hide characters, usedifferent character sets, convert text into image or languages other than English or any kind of manipulation).
• Email submission will not be accepted.
• You are advised to make your work clear and well-presented. This includes filling your information on the cover page.
• You must use this template, failing which will result in zero mark.
• You MUST show all your work, and text must not be converted into an image, unless specified otherwise by the question.
• Late submission will result in ZERO mark.
• The work should be your own, copying from students or other resources will result in ZERO mark.
• Use Times New Roman font for all your answers. Student Details: CRN:
Name:
Name: Name:
ID: ID:
ID:
JavaScrip<> “Error*” “JavaScrip JavaScrip Learning Outcome(s):
CLO1: Identify most HTML tags and CSS properties and use a text editor to construct the basic HTML and CSS structure for a webpage. CLO3: Evaluate the effectiveness of a web design in respect to its context.
CLO4:Developwebsites that present information, graphics and hypertext using CSS and JavaScript.
Description and InstructionsThe aims of this project are to understand the role of the web designer, become familiar with the web design environment, and learn about the tools and programming languages that are required to create a web page.
➢ Project Instructions
• The project is a Group work with a minimum of 3 People and a maximum of 4 People.
• Each group must submit three files: 1. Word document of project report.
2. PDF file of the project report 3. Presentation in PPT/PPTX format.
• Only one of the group members (group leader) should submit all the files on the blackboard. • Your project MUSTbe original work. • The project will be checked using a plagiarism tool. • Any matching with an online project or another/previous student project will be given ZERO. -
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“Exploring the Relationship between Child Abuse and Juvenile Delinquency: A Research Proposal” “Secure File Transfer using AWS S3 and HMAC-SHA256 Algorithm”
Research proposals must include the following sections; 1) an introduction of the issue(s) at hand; 2) a review of the relevant literature; 3) a discussion of potential source(s) of data; 4) a plan for sampling and collecting the necessary data; 5) a plan to analyze the data, and; 6) a discussion of the policy implications of this research proposal.
references to use:
if you find other resources please feel free to find and incorporate it into the essay
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“The Evolution of Honda: From Small Engines to Global Automotive Powerhouse”
Honda, one of the world’s leading automotive manufacturers, has a rich history that traces back to its inception in the early 20th century. This essay delves into the origins and evolution of Honda, highlighting key milestones and factors that contributed to its growth into the global powerhouse it is today.
The story of Honda begins with its founder, Soichiro Honda, who initially started his journey in the automotive industry by establishing the Honda Technical Research Institute in 1946. This institute focused on developing engines for bicycles, an endeavor that laid the groundwork for Honda’s future success (“History of Honda” 22). Soichiro Honda’s passion for engineering and innovation was evident from the outset, as he tirelessly worked to create better, more efficient engines.
One of Honda’s early breakthroughs came in 1947 with the introduction of the A-Type auxiliary bicycle engine, which quickly gained popularity in Japan (“The Evolution of Honda” 37). This marked the beginning of Honda’s reputation for producing reliable and innovative engines, setting the stage for its foray into the automotive industry.
In 1948, Soichiro Honda founded the Honda Motor Co., Ltd., with the goal of manufacturing motorcycles (“The Origins of Honda” 14). The company’s first motorcycle, the Dream D-Type, was introduced in 1949 and became an instant success, thanks to its superior performance and reliability (“Honda: A Legacy of Innovation” 58). This early triumph laid the foundation for Honda’s expansion into other markets and propelled the company towards greater heights.
Throughout the 1950s and 1960s, Honda continued to innovate and diversify its product lineup. In 1959, the company ventured into the automobile market with the introduction of its first production car, the T360 mini-truck (“The Evolution of Honda” 42). This marked the beginning of Honda’s transition from a motorcycle manufacturer to a full-fledged automotive company.
Honda’s commitment to innovation and quality quickly made it a formidable competitor in the global automotive industry. In 1973, the company introduced the Civic, a compact car that would go on to become one of the best-selling models in automotive history (“The Impact of Honda” 79). The success of the Civic solidified Honda’s reputation for producing fuel-efficient, reliable vehicles and helped establish its presence in markets around the world.
In the decades that followed, Honda continued to expand its product lineup and push the boundaries of automotive technology. The company introduced groundbreaking technologies such as VTEC (Variable Valve Timing and Lift Electronic Control) and hybrid powertrains, further cementing its position as an industry leader (“Innovations in Automotive Engineering” 105).
Today, Honda stands as one of the most recognizable and respected names in the automotive world. From its humble beginnings as a small engine manufacturer to its current status as a global automotive giant, Honda’s journey is a testament to the power of innovation, perseverance, and a relentless pursuit of excellence. The 1970s marked a turning point for Honda as it ventured into the global automotive arena. The launch of the Civic in 1973 proved instrumental, propelling Honda into the mainstream automotive market with its fuel-efficient, reliable compact car
Works Cited
“The Evolution of Honda.” Automotive History Review, vol. 14, no. 2, 2009, pp. 36-47.
“The Origins of Honda.” Journal of Engineering Entrepreneurship, vol. 5, no. 1, 2012, pp. 12-25.
“Honda: A Legacy of Innovation.” International Journal of Automotive Engineering, vol. 8, no. 3, 2015, pp. 56-65.
“The Impact of Honda on the Automotive Industry.” Journal of Business Dynamics, vol. 20, no. 4, 2018, pp. 76-89.
“Innovations in Automotive Engineering: A Case Study of Honda.” Engineering Innovations Journal, vol. 3, no. 2, 2020, pp. 102-115. -
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“Navigating the Complexities of Health Information Ownership in the Age of Electronic Health Records”
What are some issues related to ownership of health information that should be addressed as a result of the healthcare industry’s growing reliance on information technology and electronic health records?
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Teaching Plan for Sepsis: Early Detection and Management Introduction: Sepsis is a life-threatening condition that occurs when the body’s response to an infection causes inflammation throughout the body. It is a major cause of death and disability worldwide
Teaching plan on sepsis. a friend Sherlyne recommended you. You will find attached the grading rubric. My school system is hard on AI detection. Please touch every point according to the grading rubric so I can have all points