Category: Writing

The “Communication Process” video lectures this week cover a number of different models of the process by which advertising “works”–or in other words, how advertising affects consumers. These models include the Hierarchy of Effects model, the Social Consumer Decision Journey, the Cognitive Response Model, the Elaboration Likelihood Model, and the Fishbein Attitude Model.
This week I’m going to teach you how to develop an audience analysis and market segmentation with ChatGPT / Gemini. This should give you a great start to analyzing your audience. However, it may not include everything. Feel free to create your own prompts to dig deeper if necessary!WARNING: AI is a first step, not the end all solution. It is your responsibility to verify information and sources. You will need the PAID VERSION of ChatGPT for internet searches.
Prep the Chat:
First Step, pick a company that no longer exists
Initial Prompt: “I am working on a project for my advertising management class and were are conduction research for a brand that has lost significant market share or disappeared. The brand I am doing my project on is [BRAND]. I am going to ask you a series of questions to help me understand who the audience would be for a potential new [PRODUCT] by [BRAND] in 2024 (see new production description below) and create segmentation strategies to help develop the advertising campaign. Are you ready?
[REPLACE THIS TEXT WITH A DESCRIPTION OF THE PRODUCT YOU WANT TO CREATE]
[BRAND] = Type Brand Name
[PRODUCT] = Product Name
[INDUSTRY] = Type Industry Name
Part 1: Product Selection and Initial Exploration
Prompt 1: “Provide a brief overview of [Industry] and current trends in the market in 2024. Search the internet to verify your information and provide a source.”
Prompt 2: “What are the main competitors of [BRAND / PRODUCT] in 2024 and what are their unique selling propositions? Search the internet to verify your information and provide a source. Structure your answer in bullet points. ”
Part 2: Understanding Market Segmentation
Prep the Chat:
Prompt 3: “Next we are going to discuss various market segmentation strategies. For our purposes we are only going to target the American market. Are you ready for my instructions?”
Prompt 4: “Identify potential demographic segments for [BRAND / PRODUCT]. Structure your answer in bullet points for each of these segments; age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. Search the internet to verify your information and provide a source.”
Prompt 5: “What are some psychographic characteristics relevant to [BRAND / PRODUCT]? Structure your answer in bullet points for each of these segments; beliefs, values, lifestyle, social status, activities, interests and opinions. Search the internet to verify your information and provide a source.”
Prompt 6: “Suggest geographic market segments where [BRAND / PRODUCT] might be popular. Structure your answer in bullet points for the top 10 geographic areas. Search the internet to verify your information and provide a source.”
Prompt 7: “Describe behavioral segments that might be interested in [BRAND / PRODUCT]. Use this webpage to understand the primary types of behavioral segmentation Hierarchy of Effects model, the Social Consumer Decision Journey, the Cognitive Response Model, the Elaboration Likelihood Model, and the Fishbein Attitude Model. Search the internet to verify your information and provide a source.”
Prompt 8: “Based on your analysis, what market segment will be the best target to revive the [BRAND / PRODUCT]?”
Part 3: In-depth Audience Analysis
Prompt 9: “Analyze the needs and preferences of [identified segment] for [BRAND / PRODUCT]. Search the internet to verify your information and provide a source.”
Prompt 9: “What are the specific characteristics and purchasing behaviors of [identified segment]? Search the internet to verify your information and provide a source.”
Prompt 10: “How does [BRAND / PRODUCT] align with the values and lifestyle of [identified segment]? Search the internet to verify your information and provide a source.”
Part 4: Exploring the Marketing Mix
Prompt 11: “How can the product element of the 7 Ps be tailored to meet the needs of [identified segment]?”
Prompt 12: “Suggest pricing strategies for [BRAND / PRODUCT] that would appeal to [identified segment].”
Prompt 13: “Identify effective promotional channels and messages for [identified segment] regarding [BRAND / PRODUCT].”
Prompt 14: “Recommend distribution channels (place) suitable for reaching [identified segment] with [BRAND / PRODUCT].”
Prompt 15: “Discuss how people, processes, and physical evidence can be optimized for [BRAND/PRODUCT] to appeal to [CHOSEN SEGMENT].”
Assignment: 500-750 Words
Recap the major takeaways from the interaction with ChatGPT.
Evaluate and grade ChatGPT for how useful its responses were.
Share a link to your chat by clicking the arrow in the upper right corner.

Begin by selecting Start a New Conversation. Research ONE example of a conic section in real life that has not already been used by a classmate.
Make your choice (Bouncing ball) the subject of your post, and then tell us in your own words about your find. Do not just make this up off the top of your head. The St Louis Arch, for example, is NOT a parabola—it is an inverted catenary.
To get credit for this Discussion, you must cite a source confirming that your example is, indeed, a conic and not some other more exotic curve.
Using a personal example (My eyebrow) will not count unless you can cite a source verifying that eyebrows are parabolic.
You must also respond to 2 classmates’ posts. You may ask questions to elicit a more in-depth explanation, add additional information to your own posting in response to questions, share additional knowledge on another post or share an example from your own life related to the topic.
Please pay attention to spelling and grammar. These skills are most important in about 80% of college courses that require written papers. Good writing skills will also reflect more positively on your status as a college student and graduate. Please sign ALL your discussion posts with the name that you like to be called – it makes it so much easier for the rest of us to address you by your preferred name when we respond.

Part 1
Post a Refined Feature Essay Draft to this submission area. This submission should be revised following the required Exploratory Draft & Peer Review Cycle 1 that everyone completed by Wednesday of Module 7.
Please highlight the changes you made before posting your Refined Draft. You should also include a short note at the top of your paper, detailing how your approach to your argument/purpose has evolved, and any new questions you have for your reviewers at this stage.
Part 2
First, visit Reading Assignment 2 – Sample Feature Essays. Click around and read through whichever essay seems interesting based on the title, then pick two that stand out. You might select an essay with a style you’d like to emulate, an essay that you have lots of ideas for how to improve, or an essay that traces its question in an interesting way. List the two essays you’re examining in more detail here. (The two essays are attached below)
How would you describe the style of each of these essays? Casual? Formal? Academic? Humorous? Investigative? How does the tone relate to the purpose as you see it? Anything you’d like to emulate or avoid here?
How does the essay go about pursuing an answer to its question? Can you trace the evolution of the question from the beginning of the essay to the end? How does the essay reveal new insights about the question?
How does the essay use (or not use!) paragraphing and structure to guide the reading through the reasoning? Do you see any gaps in the logic or areas that need more transitions or connections between ideas?
By now, you have a draft of your Feature Essay and you are about to receive some feedback on your Exploratory Draft as well. While the Exploratory Draft is about 1500 words in length, the Final Version should be about 2000 – and it’s not enough to simply tack on and additional 500 words as you move from early draft to the final piece of work. Instead, you’ll need to start thinking now about how each of your ideas fit together in pursuit of your original question.In addition to getting raw material on the page, you also need to return to your Exploratory Draft to think about your structure and organization. Between the exploratory and the final drafts, you need to start filling in gaps in your reasoning, see the structure of how each paragraph transitions into the next, and recognize where you need more evidence or analysis.At this stage of your drafting, a Reverse Outline will be of great help! Please watch the short video below or open Reverse Outlining from UNC Chapel Hill in a a new window. Then complete the exercise that follows.
To get started with Part 2 of this assignment, return to the most recent working version of your Feature Essay to complete your Reverse Outline. I highly recommend that you 1) print your essay out and 2) read it out loud! The second tip can be awkward for sure, but it can also help you catch gaps in your logic or spots where you’re stumbling over your sentences due to lack of clarity or completeness. After reading your essay draft, please complete the following:Write down the main idea of each paragraph in a complete sentence.
Then write down the first sentence of each paragraph in a separate section.
How well do the main ideas line up with the first sentences in each of your paragraphs? The first sentence of each paragraph, as a topic sentence, should preview the main point and show how the new information relates to the previous paragraph.
Choose three of your topic sentences to revise (and/or identify three paragraphs that need to be split up so that each paragraph only covers one main idea) and take a crack at revising them. Write the old version first, with the revised version underneath it.
Identify three concrete revision tasks that you want to tackle as you keep working on the Feature Essay. You should be especially mindful of areas where you need more analysis or reasoning to substantiate your claims!

I need an essay using the 3 sources that I am going to give below
one is from the pdf file below that says “Sula database”, the other source is the following link 
https://www.litcharts.com/lit/sula/themes    
and the following is the novel “Sula” by Toni Morrison that I am going to leave in another file below.  
the thesis statement has to be “The contrast between the relationship between him and his mother and his interaction with his mother highlights a very profound impact on each woman’s maternal influence and social roles, revealing the complex interaction between maternal bonds and personal identity.”
Below I will also leave the file with the more specific instructions on how to do the essay in the file “Essay 1 Instructions and Topics(3).docx”
In addition to what it is about and has to be talked about in the essay, it deals with topic number 7 “Contrast Nel’s relationship to her mother and Sula’s interaction with her mother. Remember to take a position in your thesis that establishes the significance of the contrast”
I can also leave another file below on how the essay can be well structured. ( MLA_Template.docx)
literary
analysis essay should be between 2 ½ and 3 pages (600 to 750 words), not including
the Works Cited page, and should be double-spaced in Times New Roman 12-point font
Thank you.

Write a text analysis essay on the article which includes a summary of the article and your analysis of what the author has written. Your summary is a general summary of the article. Your analysis is your opinion about the article supported with evidence for your claims. For example, if you think that author is being biased in his assessment of JFK, then say so, but support it. If you think author is correct for challenging the views on Kennedy, then say so with evidence. I do not mind whether you agree or disagree with Kain.
I am more interested in how well you support your assessment of his article.
This essay should be at least 1500 – 2000 words. Review the format example in the class notes. You can decide to use other resources if you want to support your argument. I have included a few that you can use. However, you can just use the content of the article. The final document should include the following parts:
Title Page – follow correct APA format
Essay body – Follow the basic APA paper set-up
Your body should include a summary of the article and your assessment.
References Page – see References page sample APA format. You can also other sources you decide to use to prove your points.

Possible
Works of Art/Objects to Research:
Parthenon
sculptures                                                   Statue
of a Victorious Youth at the Getty
Rosetta
Stone                                                              Greek
vases at the Met
Koh-i-Noor
diamond                                                  Skulls
from Torres Strait Islands, Australia
Moai heads
from Easter Island                                   Maqdala
Collection from Ethiopia
Cycladic
figures                                                          Aboriginal
shields in the British Museum
Pre-Columbian/
Moche artifacts                                Asante
Gold Regalia
Headdress
of Montezuma                                           Priam’s
Treasure
Nkisi
Nkondi                                                              Bust
of Nefertiti
Lakota
Chief’s Shirt                                                   Ishtar
Gates
Hindu war
deity Skanda from Cambodia                   Pergamon
Altar 

there are pictures of ctiteria and a audio from professor that you should follow carefully to edit the essay.

Provide feedback to two of your peers by completing the Peer Review Memo and attaching it to your peer’s discussion post by 11:59 pm CST Sunday. 
I have attracted a document of the Peer Review Memo in the order dropbox 

Post a Refined Feature Essay Draft to this submission area. This submission should be revised following the required Exploratory Draft & Peer Review Cycle 1 that everyone completed by Wednesday of Module 7.
Please highlight the changes you made before posting your Refined Draft. You should also include a short note at the top of your paper, detailing how your approach to your argument/purpose has evolved, and any new questions you have for your reviewers at this stage.
It is attached below

When interest rates rise and you are in a market like San Diego, affordability becomes an even greater concern. Whether it is monthly affordability or the size of a down payment, sometimes you need to be creative to get a deal done. Write a 1 page write up about a product or solution that helps home buyers “close the gap.” Give an example of a scenario where this program could be helpful.
Some examples are down payment assistance programs, renovation programs, mortgage credit certificates, 2nd mortgages, seller financing and anything else that is meant to help make homeownership more affordable.