Category: Retail Management

Analyze the Tiffany & Co Case (available to purchase via Course Pack under Syllabus) and answer the following questions:
List and discuss some of the benefits of luxury brands moving into the omni-channel market space. What are some of the potential pitfalls?
Cite some examples of brands (outside of the luxury domain) that have succeeded well in omni-channel retailing. What are some of the reasons for their success?
If you were the marketing and communication manager for Tiffany, discuss the key considerations (in terms of external market factors and internal organizational considerations) for the introduction of Omni-channel retailing in Singapore? Justify your answer with statistics provided in the case. Discuss the aspects of business operations that you (as the marketing and communications manager) would pay specific attention to, if you considered bringing the Tiffany brand into a full-scale omni-channel platform, in relation to the following: a) store operations, c) branding, and c) customer service.

Dear, i have my final project management report for the subject (sole business) , i need from you kindly to do two things (from the budget listed in the report come up with business statistics of the business spendings and revenues) , the second thing once you make the statistics update (redesign the report, which means add themes to the pages, add photos related to the business type, number the pages, list the main topics of the business after the cover page and their page number in front of them). Please take this report to the highest level possible so that i can get high grade on my final.