This case study aims to help you understand how to determine market entry selection in the global marketing context with a comprehensive and systematic approach combining quantitative and qualitative analyses (the entire process will be discussed extensively in class).
• Procedure:
• Follow the steps illustrated on Slide 2 to perform analyses on the provided dataset
• Deliveries to be submitted to Moodle:
• 1. PowerPoint Slides that summarize (a) the key outputs of Steps 1 and 2 and (b) your detailed
analysis of Step 3
• 2. Excel file that records your analyses to reflect what you have done for Step 2 (2)~(5) in (NO need
to repeat these in your PowerPoint Slides)
Category: Mmarketing
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“Market Entry Selection in the Global Marketing Context: A Comprehensive and Systematic Approach”