Category: Marketing

PLEASE NOTE THE FOLLOWING: 
1. Please write up the question below in a well-written, well-structured essay (see the Writing
Effectively rubric). The exam is worth 100 points. 
2. Please limit the resulting document to a total of 2 and a half or 3 pages (1300 to 1500
words), single-spaced, 10-point font or bigger. 
3. Please make sure you cite those works you use and provide a bibliography. Please be
attentive to the guidance regarding what constitutes appropriate sources given in the syllabus.
4. This exam is not a team project; it is to be completed independently and without the
assistance of resources such as AI, etc.. 
5. Please do not copy the question or parts of the question into your response.
6. Please return a Word.doc (not a pdf) file of your completed exam with your name in
the title of the document to the instructor
The Value Chain and Customer Value Creation.
One way that market-oriented firms create value for their customers is by
optimizing their value chains. That is, they address the various activities that are
required to produce a good or service that satisfies their customers in a strategic
and holistic fashion. One of the implications of this is that firms are faced with
decisions about which value chain activities they must perform if they are going to
create value for their customers. 
(i) Describe the decision-making process for a market-oriented firm
regarding its value chain. How does it determine which value-adding
activities it should perform? Give examples to illustrate. 
(ii) Consider Porter’s “generic strategies”. How do different generic
strategies result in different decisions regarding value chain
activities? What are the implications for the ability of the firm to
succeed in creating sustainable competitive advantages? 
(ii) What does this imply for the firm’s resources, their competences and
capabilities? Since firms do not have perfect knowledge of their
customers, what types of competences and capabilities are necessary
for superior firm performance?  

Please find the attached assignment!
The Research Report is an academic report 
Current Level of Study:  Year 2
Referencing Style: UWE HARVARD STYLE by Mendeley
https://www.uwe.ac.uk/study/study-support/study-skills/referencing/referencing-tools/harvard-reference-builder

Five business ideas: Hairdresser, nail tech esthetician, makeup artist, fashion designer
Assignment A:
Question #1 Describe 3 trends that you’ve noticed (either demographic, invention/technology, lifestyle, or style/entertainment) and explain how each might generate a small business opportunity.
Use the notes below to guide you. In your answer use three bullet points, identify which blue category (see below) your trend came from, what the trend is, and how it lends itself to a small business opportunity. Identifying Changes and Trends
Demographic
Demographics are the characteristics of a population, such as gender, age, race, ethnicity, religion, education, income, home ownership, disabilities, and location (city, suburban, or countryside). The characteristics of a population can change over time. EXAMPLE People born in the U.S. from the mid- 1940s through the mid-1960s are called the Baby Boomer generation because many babies were born then. When Baby Boomers were young, they increased demand for diapers, toys, and other youth products. As they reach retirement age, they are increasing demand for products for retired people. Local schools and other resources can affect the demographics of a population in a specific area. EXAMPLE An area with a popular university likely attracts young, educated people to the area. The types of jobs available may also change and affect the demographics of an area. EXAMPLE An area with many manufacturing jobs is likely to attract a population of skilled laborers. Many communities in the U.S. have immigrants who have come from other countries, and this can affect the area’s gender, age, race, ethnicity, religion, and so on.
Inventions and Technology
Inventions and technology often spread into global changes that affect people all over the world. However, these sorts of changes may start in a small area and expand from there. Advances in technology sometimes start in cities and then expand out to farther-away areas. It’s often easier to provide technology services to people who are closer together. EXAMPLE Electricity was first provided in cities, because it was easier to send electricity to buildings that were closer together. It took more time before the structures were built to carry electricity out to homes and businesses in the countryside. EXAMPLE Today, many cities and suburbs provide water and sewer services to homes and businesses. In the countryside, water and sewer services are often not available. Instead, private wells and septic systems are used to get water and dispose of waste.
Lifestyle
Lifestyle changes and trends are a great place to look for business opportunities. These may be local, national, or global lifestyle trends. They may also be related to demographic changes or new inventions. EXAMPLE The invention of many household appliances created lifestyle trends toward convenience, such as dishwashers, blenders, microwaves, irons, washing machines, and so on. Lifestyle trends also may affect housing types. EXAMPLE In cities with large populations, land is often limited, so not every family can have a large house and yard. Smaller homes and yards, or apartments and condos without yards, may be more popular lifestyle choices in a city. An area with a lot of outdoor recreation, such as hiking, skiing, boating, and so on, may attract people who care about exercise and who are interested in protecting the environment. Health trends are another common lifestyle trend. EXAMPLE People may look for organic foods, avoid certain foods, buy special water or vitamins, and so on. In an area where people are concerned with living a healthy lifestyle, products and services that encourage that may do well. EXAMPLE Gyms, yoga classes, and health food stores might take advantage of this lifestyle trend. The income and types of jobs in an area may also affect lifestyle trends of the people in that area. EXAMPLE People with higher incomes are more likely to hire nannies, housekeepers, landscapers, and other service providers to help with their families, homes, and yards. People with lower incomes might handle a lot of those tasks themselves. In areas where people have very little free time to cook, they might rely more on fast food or restaurants.
Style and Entertainment
Changes and trends are also common in style and entertainment. Fashion and other possessions that show a person’s style are a constantly changing set of popular products. EXAMPLE A certain type of backpack or jeans might be widely popular one year but not the next. Music, television, movies, video games, and sports are other common areas with trends. EXAMPLE A popular song one year might be considered old and boring by the next year. Or a new TV show or movie might inspire fashion and style trends in its viewers. EXAMPLE A local sports team that has a successful season might get people in the community more interested in playing that sport and wearing fan gear for the team.
Question #2 Make a list of at least 5 business ideas that you would be interested in starting as an entrepreneur. Then explain which one you think is the best opportunity for you. Give at least 3 reasons why this opportunity is better than others.
In your answer use five bullet points to list your five business ideas from the trends you identified in question #1. Next, identify the idea that you will be using for your final project, create a list of three bullet points where you will state the reasons it is a good business opportunity, and state which blue category (see notes below) that each reason came from.
Ideas and Opportunities
A business idea is an idea for a company, product, or service. Not all business ideas have a good chance of succeeding. Some ideas are more likely than others to succeed. A business opportunity is a consumer problem, need, or desire that a business could provide a solution for. This could be a problem, need, or desire of individual consumers or companies. An entrepreneur recognizes a business opportunity and creates a business idea to take advantage of the opportunity. There may be more than one business idea that is designed to take advantage of the same opportunity, because there might be more than one way to solve that problem or satisfy that need or desire. EXAMPLE Parents with new babies have a need for diapers. There are many different businesses that can take advantage of this opportunity. A company might make disposable diapers, another might make cloth diapers, and another might provide cloth diaper delivery and cleaning service. It’s important to consider the needs and desires of your customers. A business idea may sound great to you, but if consumers aren’t interested in your product or service, it isn’t a good opportunity.
Evaluating Opportunities
Customer Demand
The most important thing to consider is whether there will be enough customer demand for your product or service. Is it something many people will be willing to pay for, and will those people be willing to pay you the amount you’ll need to become profitable? Figure out who the potential customers for your business are, and then talk to them. Find out if they would be interested in buying your product and service, and what price they would expect to pay. Your potential customers might have suggestions that will help you develop your idea into something that people really want. EXAMPLE You might want to start an overnight boarding service for dogs, but when you talk to potential customers in your area, you find that they are more interested in a dog day care service.
Competition
Competitors are other companies that are trying to take advantage of the same opportunity.
EXAMPLE If you run a cloth diaper service, disposable diaper companies are your competitors, and so are other cloth diaper services. To determine how good the business opportunity is, learn more about your competitors. Find out what their strengths and weaknesses are. Make sure your company will have a competitive advantage over those competitors, so customers will be likely to choose your company instead. If the business idea and opportunity are unique, and you have no competitors yet, consider how you will protect yourself against future competitors. You might be able to get your company known as the leader in this field, or get your company’s name better known than the competitors that don’t exist yet. You can also focus on forming a customer base and making those customers happy, so they won’t be tempted to leave for a new competitor in the future.
Timing
Many good opportunities are limited to a specific time. If you don’t take advantage of the opportunity before too long, someone else will, or the opportunity will go away. Consider how this opportunity may change over time. What makes the opportunity such a good idea right now, compared to a few months or years from now? The opportunity might be good because there are not many competitors in the area yet, so you have a chance to establish your business before competitors catch up to you. EXAMPLE When the Internet was first developing, there were many opportunities for Web businesses, because there were not a lot of competitors at first. Eventually, the competition grew to the point where the market could not support so many Web companies, and many went out of business. Or the opportunity might be good now because there is a lot of short-term demand for the product, but that demand is likely to fade over time. Short-term fads and trends often disappear quickly. They can be a chance for a company to make a lot of money in a short time, but the opportunity may go away quickly. It’s important to recognize the products that are likely to be popular for only a short time, so you aren’t shocked when the customer demand for that product disappears. EXAMPLE Fashion products are an area with frequent short-term fads and trends. This is why clothing companies change their products so frequently. They need to keep up with the trends. Other longer term trends might be the demographics of your potential customers. Demographics are characteristics of a group of people, such as age, race, income, education, employment, and other factors. EXAMPLE If your community has many children, a babysitting or tutoring business is likely to be more successful than in a community with mostly adults.
Money
The cost of starting the company and the financial predictions for its success are other important considerations in a business opportunity. If the company will be expensive to start, and you don’t have a way to get that much money, it is not a good opportunity for you.
Or if the company is not likely to become profitable before the startup money runs out, it may not be a good opportunity. You’ll need realistic predictions about how much money your company will make, and whether it can make enough to become profitable before the startup money runs out. If the finances don’t look promising, the idea is probably not a good opportunity.
Personality and Skills
Even if all the other considerations make the opportunity seem like a good one, it might not be a good fit for you personally. It’s important to choose a business that is a good fit for your personal interests and skills. EXAMPLE There might be a demand in your community for cleaning the gutters on people’s roofs. But if you are afraid of heights or wouldn’t enjoy cleaning gutters, it is probably not a good fit for you. It might be a great fit for someone who likes to work outside, enjoys cleaning, and doesn’t mind heights. Some people are able to successfully start businesses that are not a good fit for them by hiring other people to do the hands-on work. EXAMPLE You could hire gutter cleaners to work for you, and you could try to run the business without actually cleaning gutters yourself. But you would probably have a more successful business if you chose something you really were interested in and cared about. You will also be happier if you are working in a field you enjoy.
Assignment B
The following chart has each topic that you need to include in your final business plan. You need to write one paragraph for each topic (minimum 5-7 sentences per paragraph). In the last column next to each topic I stated where in the class you can find the materials that covered that content. If the title has a B in it, that means that it’s from the second part of the class. Please go back into the course materials and reread any sections that you don’t feel comfortable writing about. You have to submit the 9 paragraphs in the order that they are listed in the chart, but if you don’t feel like you can write a certain paragraph then go onto a different one and then go back to ones that were harder. I tried to put the topics in an order that makes sense, but you might find that writing about one topic makes you think about things that will help you with another topic.

Please complete a 2 page paper that identifies the relationship between leaders and followers.  This paper must conform to academic writing standards, including:
-Double-spaced, 12 font, Times New Roman or Calibri
-Proper paragraph formatting/indentations
-Citation page for references used, if any
Instructions:
1. Identify the differences between followers and leaders.
2. Provide personal experience with leadership and followership (regardless of whether you were the leader or follower….detail the relationship)
3. Identify the leader of a company that you are familiar with (i.e., worked at, frequented as a customer, family owned, etc). List the qualities of the company leader and how those qualities impact their ability to get results.

1.This Assessment 3 need to be written based on my past Assessment 2 (Attached in 2-Past Assessment 2)
Please read the Past Assessment 2 carefully before you start.
2. Length: Maximum limit of 1,000 words, excluding references and appendices (if any).
3.No using AI.

Attached you will find the background details, assignment questions to be answered within the paper, response requirements & grading rubric, and simulation results for years 1-4.

.Overview:
Volkswagen—the world’s 2nd largest automaker (Toyota is #1) with its VW, Audi, Bentley, Porsche, and Lamborghini brands—by itself plan to launch 50 EV models and achieve annual EV sales of three million units by 2025.
However, despite potential bumps in the road, Tesla continues its journey from an upstart niche to a full mass-market brand. It is further diversifying its vehicle portfolio with self-driving EV semi-trucks and the new Cyberstruck slated for 2021—one that promises to shatter more records for speed, acceleration, range, and coolness.
Simulated Business Scenario:
Since Tesla started selling automobiles, Zachary, Tesla’s CMO (Chief Marketing Officer) has guided the brand to go further and faster than any other vehicle startup in history. He has created the image that Tesla is to cars what Apple has long been to consumer electronics, with the same kind of innovative products and cult brand following. With an ever-changing business environment, Zachary is being asked to create a report detailing a strategy to remain agile and ahead of the competition.
Questions:
How have technology, natural, and cultural macro-environmental forces impacted Tesla?
What can Zachary recommend in his report to adapt (a proactive approach) and hold off the competition with Tesla in the electric car market?

Triple Bottom Theory Discussion – CLO 1, CLO 4
Using a graphic organizer of your choice, create a visual graphic which expresses your response to the following two questions: 
How is triple bottom line theory relevant to global marketing or marketing in your country or work place? 
How is triple bottom line theory relevant to your future career?
Post your graphic organizer as an attachment. Use your creativity to make it appealing and clear enough for your classmates to be able to understand, reflect, and comment on it. 
For editable graphic organizers, please check out:
Graphic organizers
Free Graphic Organizer Templates 
8 Editable Graphic Organizer Templates for Google Apps

Coupang’s Future” into a Harvard-style marketing case
project. Please use my proposal to write the case study.And use the guideline

The purpose of this project is to develop a comprehensive marketing and communication strategy for the California high-speed rail system, despite its operational services beginning 7 to 10 years from now. The primary focus will be on effectively reaching and engaging other existing rail users and a new audience not currently utilizing intercity passenger rail services. Leveraging national and global case studies, the project aims to provide actionable recommendations to the California High-speed rail Authority for building anticipation, awareness, and interest in the upcoming high-speed rail system. 
The scope of the project includes in depth market research to further understand the preferences, expectations, and concerns of existing rail users and potential new users. Additionally, identifying and recommending the appropriate communication channels will serve as an engaging platform for users. Analyzing successful national and global examples of high-speed rail marketing to draw insights and best practices applicable to the california rail context. 
On the other hand, exclusions include the lack of involvement in recommendations or considerations that relate to the physical development of the high-speed rail infrastructure. The operational logistics regarding detailing operational planning and logistics, such as rail services, scheduling, ticketing, route planning, are not considered a part of this project. Lastly, this project will not delve into the detailed regulatory compliance and legislation. 
Success Criteria
In the results we will include:
Communication information PPT
Estimated anticipate audience
Analyzed valuable information for audience
Clarification of professional terms for public
Graphics that helps audience understand data easier
Recommendation of ways to incorporate with social media, news and video