Category: Marketing

PROJECT SCOPE:
This project will examine your ability to understand the implications of our take-make-waste
society’s habits and how we can move forward to an improved circular economy approach.
Using our class discussions and projects as frameworks, you will be journaling what you have
learned, what you can change about your own practices, what brands could do differently, and
any other insights via text entries, images, and video entries. You will be graded on the quality
of your insights, how visually appealing/creative your journal site is, further research and
sources that you find on the course topics, and how they relate to fashion and / or beauty
brands. Each entry is worth up to 25 points (see grading rubric on next page).

This is a reflective essay based on 4 simulation submissions. The simulation was that we made a marketing strategy for the bike brand Yamaha. 4 submissions are like 4 years ex: simulation 1: 2018, simulation 2: 2019 (the years are irrelevent, it’s just to give an idea). Due to the nature of the assignment i have attached my lecture slides incase it’s needed. On main file(reflection 3003) I have briefly answered some of the questions to give you an idea. The excel sheet is the results of the simulation I’m apex yamaha(we mainly care about total share). For most of them answer marketing research person related answers as that was my role.

Answer two of the three discussion questions, listed below.
Please identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
Which pricing strategies have you noticed when you shop? 
What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?

please refer to the pdf assignment part B
due to limitation of words refer to attachment
I work for OCBC bank hence we don’t have a product we focus on services.
OCBC uses different set of criteria to assess our services to differentiate the customer experience.

instructions attached below. NO MORE THAN 150 words!
please view the link in the instructions to see the sample and use it as a guide.

Choose a subject you are very familiar with and have a lot of knowledge about to write an
informative essay. Your goal is to pass on as much information to the reader as possible while
keeping him interested and not overwhelming him with information. Make sure you keep the essay
objective and not use any type of persuasion or argumentation. You will use persuasive and
argumentative writing in the 5th assignment.
They must not be used to express an opinion, or to convince and should remain objective.
Introduction:
This should include the thesis. A thesis is the main idea you wish to get across.
The thesis should be very clear and be written in one sentence. It should inform the reader of the
contents of the essay.
Introduce the main idea.
Provide relevant definitions.
Body of the essay:
This should expound upon the thesis statement of the essay.
Provide, facts, statistics, and statements.
Provide further details about the main idea and delve into the ideas mentioned in the introduction.
Conclusion:
Summarise the ideas within the essay.
Encourage the reader to want to read more on the topic.
Reiterate what was learned and the thesis statement.

Presentation: ID Validation and IMC
ScreenPal is a software application that allows for capturing and recording your desktop. It also allows you to record yourself from your front-facing camera. This means you can introduce yourself to your audience by beginning your presentation with a front-faced-camera, and then switch to your desktop where you can walk your audience through a presentation saved on your computer.
This is a two-part assignment. In Part 1, you will validate your identification (ID) by using your camera and ScreenPal. In Part 2 you will create a PowerPoint or Presi, on integrated marketing communications (IMC), and record yourself, as you present it, using Screenpal and capturing your desktop.
Part 1
Begin this activity by reviewing this video which will provide you with the knowledge and skills to successfully record yourself using your mobile camera.
Then, you can review the ScreenPal tutorial in the Technology module in LRC in which you will see how to record your presentation and share content using this recording app.
You may also watch this video for more information on how to use this app. This video will provide you with the knowledge and skills to successfully capture your desktop and record your presentation. 
After watching the video, visit the ScreenPal home page to access the software.
You will begin your presentation by validating your ID by recording yourself and showing your government-issued photo ID in front of the camera. Be sure the image is clear and readable. Your ID validation portion of the presentation should be about 30 seconds to one minute. To validate your ID:
Introduce yourself
State your full name
Include the country/region where you live
Briefly state your interest in the MBA program
Hold your ID in front of the camera for five to 10 seconds
Part 2: Creating your presentation
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screenpal and a presentation software of your choice (PowerPoint, Prezi, etc) record a screen capture.
Begin by creating your PowerPoint/Prezi and include:
Why are integrated marketing communication plans so important to marketers?
What are the benefits and challenges of implementing an IMC?
Identify a primary benefit of advertising online
Company A has come up with a new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions that this company can come up with in order to promote Akamu the new product.
Using ScreenPal record yourself as you present your slideshow and explain each of the bullet points listed above. Your recording should last 5 to 7 minutes and include:
a title slide and a reference slide.
at least 2 outside sources in APA format
a well-organized presentation with an introduction and conclusion
the proper language that is appropriate for the audience
materials that support the responses to the questions and prompts above
When you have completed your presentation, click Done on the recording bar. Choose Quick Share to copy the link to your presentation and paste it into the submission area of the Portfolio Assignmen

I’m coming from medical back ground 
Work in king Khalid university hospital, and Ministrty of health in Saudi Arabia
If you have any questions regarding assignments please feel free to ask 

PLEASE Raad the assignement carefully als there is a template attached
also 
three references, including one Journal of Marketing reference, are required.

Overview
In this assignment, you will read an article on marketing telehealth services. You will then select 5 tactics out of the 20 tactics (best ways) mentioned in the article. You will discuss one advantage and one disadvantage and provide a real-life example for each of the 5 tactics that you select.
Preparation
Review your textbook chapters
Read: How to Market your Telehealth ServicesLinks to an external site..
Instructions
Complete the Week 8 Activity Template Download Week 8 Activity Templateby doing the following:
Select five (5) marketing tactics from the list of 20 tactics (best ways) mentioned in the article that you believe will provide the best marketing plan for growing telehealth services.
For each of your five (5) selected marketing tactics:
Discuss one advantage of using this tactic for telehealth marketing.
Discuss one disadvantage of using this tactic for telehealth marketing.
Provide a real-life example (including a web link) for each of the 5 telehealth marketing tactics that you discuss.