Category: Marketing

-Refer to case analysis attached (pdf)
-Refer to Case Study Outline attached (word)
-Use Case Analysis Template attached (word)
-Minimum 3 sources (include the case study)
-Minimum 6 pages or more excluding the title page and reference page

FOLLOW EVERYTHING IN THE ATTACHED RUBRIC !!!!!!!!!!
*****READ ALL INSTRUCTION & OPEN ALL FILES*****
****ONLY UNITED STATES****
*****ONLY UNITED STATES References PEER REVIEWED ARTICLES & THE BOOK: 
” Marketing Management. (16th Edition) Philip Kotler; Kevin Lane Keller;Alexander”
Creating Value at Carlo’s
This competency assessment assesses the following Outcomes:
MT450M4-4: Design a product’s value proposition using branding, pricing, and sales promotions.
GEL-8.03: Apply critical thinking to formulate a logical solution to a problem.
According to Kotler et al. (2022), well-differentiated products can create a significant competitive advantage. Therefore, creating a distinctive aura for a product helps distance it from competitors. Moreover, marketers must have strong pricing strategies to remain profitable and competitive.
Read the scenario and address the checklist items in line with the goals of a hired marketing consultant by Carlo.
Scenario (fictional): In 2020, Carlo or Carlo’s Pizza* launched a new concept of eating pizza — conical pizza! Instead of eating pizza in its traditional form, the pizza dough is eaten like an ice cream cone. The cones are made through a patented device created by Carlo. This technique allows consumers to eat pizza on the go with one hand. Therefore, the pizza does not drip with grease or sauce. The cones are personalized with whatever fixings the consumer desires. Toni is currently using a cost-based strategy for pricing. Market research indicated this product would be a huge success. The organization even started franchising the concept in 2021. Nevertheless, the company has had lackluster sales. Toni believes the company needs a better product and pricing strategy.
Generic Goals:
Sell several hundred thousand units.
Create awareness of new product line to new, prospective clients.
Incorporate digital marketing.
Hire more employees.
Target B2B clients.
Identify the best distribution model for selling to customers.
Part One
Checklist:
Provide a brief introduction to the scenario and define the problem.
Describe attributes of how marketers can differentiate their products from their competitors.
Explain several attributes from the scenario to differentiate the product.
Explain the packaging and labeling for the product.
Design a proposed product portfolio design, including width, length, depth, and consistency similar to Figure 8.1 in your text.
Part Two
Checklist:
Integrate a service with your product using the five determinants of service quality. Provide specific examples for each determinant.
Describe the concept of branding.
Create a brand mantra for the product.
Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product.
Recommend three incentives to market your product to customers.
Explain the pricing goals using the four common pricing objectives.
Recommend a pricing method.
Directions for submitting this assessment. Combine Parts 1 and 2 into a 900- to 1,150-word paper with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references. Submit your paper to the Competency Assessment Dropbox.
*Disclaimer: The organization and any characters and brands depicted in this exercise are fictional. Any resemblance to real organizations, individuals, or brands is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners.
Minimum Submission Requirements
Addresses all the checklist items in a Microsoft® Word® document.
Is written in Standard English with correct spelling, grammar, style, and mechanics.
Has a purpose clearly stated in your introduction statement.
Demonstrates logical and appropriate transitions from one idea to another.
Is highly organized, logical, and focused.
Includes additional title and reference pages in current APA format and citation style.
If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.
Plagiarism
Plagiarism is an act of academic dishonesty. It violates the University’s Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

One of the most important things we can do as practitioners is learn from those doing the work around us. Given the industry case studies and best practices presented in this module’s readings, what are some of the key takeaways you found related to promotional strategies? As I’ve mentioned, social media can’t fix everything; though the readings focus on social media and design, how can you apply these lessons to your overall strategy for your client, regardless of platform or media type? As a side note, all of the professionals included in these course readings are graduates of UWA’s IMC program. 
Post your thoughts in 300 words and give feedback to your classmates, as well. 

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: Please explain each of these separately and in full. product
price
service
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:
Security issues
Privacy issues
Ethical issues
Legal issues
ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.
The assignment needs to be in a Word document and in APA format.

Identify the customer groups your business has selected to target directly. Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographics, behavior, and needs-based segmentation. Also, recall that positioning refers to how customers perceive your product offering relative to the competition.
Submit the following deliverables:
Market Segmentation and Targeting Strategy
Positioning Map Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation.
Determine which target market or markets your company is best positioned to serve.
Describe the profile of your primary target market.
Consider the needs of your target market and establish a positioning strategy.
Craft a positioning map to visually display the key benefits and competitive alternatives. Follow these standard formatting guidelines for your Marketing Plan deliverables:
12-point, Times New Roman font
Double-spaced
Title Page
Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format. Also, see the attached paper with the Marketing Plan.

Hello my name is John Zeaiter, I am a junior Marketing student at Suffolk University. This assignment is for my eSports Marketing class. In April we will be hosting a Mario Kart 8 tournament here at our school to help raise money for the Suffolk University Cares Pantry. Our goal is to exceed last years expectations by having more students participate in the tournament. Please read the Newzoo Research on how different generations interact with gaming. We are mainly focused on Gen Z because the students who wil be coming to the tournament are fellow university student who are apart of Gen Z. Please write a 2 page 1.5 spaced reflection paper on the opportunities and challenges that lie ahead in marketing our charity event to Gen Z students. Use data from the report in your argument. If you have any questions please feel free to message me. Also, please write this paper as if you were a junior marketing student in University so the writting sounds like a student wrote it. Last, I f you could please send me a early draft of the assignment that would be great. Thank you and good luck! I will now copy and paste the assignment intrsuctions from my professor. LEARNING OBJECTIVES Consider the “job function” of Esports in satisfying the needs and wants of Generation Z. Build a knowledge base for evaluating Esports and the marketing challenges of our Esports event. Utilize secondary research data to prepare a persuasive argument Refine written communication skills. OVERVIEW As discussed in class, we will be hosting a Mario Kart 8 tournament this semester to benefit the Suffolk Cares Pantry. Our primary target is Gen Z students on the campus of Suffolk University. To help us prepare for the marketing challenge and meet our event goals, I ask each student to consider the Gen Z findings in Newzoo’s 2023 “How Different Generations Engage with Video Games Today Gamer” Insight Report. ASSIGNMENT Read: The Newzoo research report posted in Canvas. Focus on the demographic variations, platform preferences, and any unique insights specific to Generation Z’s gaming habits. Prepare: Identify the opportunities and challenges that lie ahead in marketing our charity event to Gen Z students. Use data from the report in your argument. Format: 2-pages, typed, 12 pt font, and 1.5 spaced Word document Due date: Submitted in class and posted in Canvas by Mon, Jan 29 at 9:30 a.m. Value: 5 pts towards your Individual Assignments grade

Instructions
For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product PositioningOfferings: Please explain each of these separately and in full. product
price
service
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:
Security issues
Privacy issues
Ethical issues
Legal issues
ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.
The assignment needs to be in a Word document and in APA format.
You must cite at least 3 academic references.
The page requirement is a minimum of 4 body pages in length.
This does not include the cover(title) and reference pages. These pages are also required.
Remember, Write and Cite in weeks 1 and 2. We follow the 7th edition of APA writing.

Select a company and interview the owner/manager regarding their pricing strategies
and methods. Report on your findings. Ideally, this will be your current company, but
you may need to be resourceful and find a business owner or manager from another
company who is willing to visit with you. Your goal is to discover the following: 
 What is the company’s pricing objective? For this question, it would be helpful to
show the interviewee a list of the pricing objectives on page 489 with very brief
descriiptions (Suggestion: you can either highlight the first 1-3 sentences under
each objective and then show the interviewee the highlighted descriiptions in
your text OR simply retype them on another sheet of paper for use in the
interview). 
 Do they have some target segments that are less price sensitive than others? 
 How much consideration does the company give to competitors’ prices when
setting their own? 
 What method of pricing do they use to arrive at the final prices? Then, after the
interview, try to determine which of the textbook& methods the company uses.
You do not need to request or report exact markups or profit margins!   
Please cite the resources you reference in-
text and under a “References” section in APA format.

This is an outline for a final term paper. I need you to write the third and fourth sections: Market Analysis and Marketing Strategy.
1. Executive Summary
Overview: Briefly introduce the concept of your “Around the Stove Tea” tea house, its unique value proposition, and business objectives.
“Around the Stove Tea” draws inspiration from the essence of traditional Chinese tea ceremonies, combining tea with open flames to create a unique cultural ambiance, infusing each cup of tea with distinctive cultural nuances.
This project aims to leverage consumers’ emotional connection to traditional culture, offering a rich experience that goes beyond mere consumption, resonating deeply with individuals seeking authentic cultural connections.
Mission: Articulate the mission to provide an authentic Chinese tea experience in London.
Vision: Outline the long-term vision for growth and cultural impact.
2. Product/Service Descriiption
Service Offerings: Describe the core services of the tea house, including the range of teas, the cultural experience of “Around the Stove Tea,” and any additional services such as workshops or cultural events.
Unique Selling Points: Highlight what sets your tea house apart, especially in terms of cultural and experiential differences from other tea shops or coffee houses in London.
3. Market Analysis
Target Market: Define your primary audience, including demographic and psychographic data. Explain why these customers are likely to be attracted to your tea house.
Competitor Analysis: Analyze direct and indirect competitors, providing insights into your competitive advantages.
Industry Trends: Discuss trends in the food and beverage industry, particularly those surrounding tea and cultural experiences, to position your business within the current market context.
Consumer Trends and Preferences:
“Around the Stove Tea” aligns with this trend, offering an authentic cultural experience that resonates with consumers’ values of tradition and heritage.
4. Marketing and Sales Strategy
Marketing Approach: Outline how you plan to market the tea house, including branding, online presence, and promotional strategies.
Sales Strategy: Describe how you will drive sales, including pricing strategy, distribution methods, and customer engagement techniques.
Customer Retention: Explain strategies to retain customers and encourage repeat visits and referrals.
Cultural Sentiment Marketing:
Example: Respondents want brands to engage with cultural traditions.
Leveraging this trend, “Around the Stove Tea” offers authentic cultural experiences that resonate with individuals seeking meaningful connections with traditional culture.
Health and Wellness Marketing:
Consumers prioritize health and wellness in their purchasing decisions.
This project appeals to consumers’ desire for holistic well-being by highlighting the health benefits of tea consumption.
Experiential Marketing:
Experiential marketing activities have been proven to increase brand engagement and enhance purchase intent.
Through immersive experiences like tea ceremonies and sensory tastings, “Around the Stove Tea” aims to create memorable brand experiences that leave a lasting impression.
Diversified Marketing Strategies:
Consumers prefer brands that offer personalized products and services.
To meet this demand, “Around the Stove Tea” will offer a diverse range of tea varieties, snacks, and merchandise to cater to different tastes and preferences.
User
翻译成英文：这是一片期末论文的大纲，我需要你撰写第三四部分的市场分析和营销策略
ChatGPT
This is an outline for a final term paper. I need you to write the third and fourth sections: Market Analysis and Marketing Strategy.
3. Market Analysis
Target Market: Define your primary audience, including demographic and psychographic data. Explain why these customers are likely to be attracted to your tea house.
Competitor Analysis: Analyze direct and indirect competitors, providing insights into your competitive advantages.
Industry Trends: Discuss trends in the food and beverage industry, particularly those surrounding tea and cultural experiences, to position your business within the current market context.
Consumer Trends and Preferences:
“Around the Stove Tea” aligns with this trend, offering an authentic cultural experience that resonates with consumers’ values of tradition and heritage.
4. Marketing and Sales Strategy
Marketing Approach: Outline how you plan to market the tea house, including branding, online presence, and promotional strategies.
Sales Strategy: Describe how you will drive sales, including pricing strategy, distribution methods, and customer engagement techniques.
Customer Retention: Explain strategies to retain customers and encourage repeat visits and referrals.
Cultural Sentiment Marketing:
Example: Respondents want brands to engage with cultural traditions.
Leveraging this trend, “Around the Stove Tea” offers authentic cultural experiences that resonate with individuals seeking meaningful connections with traditional culture.
Health and Wellness Marketing:
Consumers prioritize health and wellness in their purchasing decisions.
This project appeals to consumers’ desire for holistic well-being by highlighting the health benefits of tea consumption.
Experiential Marketing:
Experiential marketing activities have been proven to increase brand engagement and enhance purchase intent.
Through immersive experiences like tea ceremonies and sensory tastings, “Around the Stove Tea” aims to create memorable brand experiences that leave a lasting impression.
Diversified Marketing Strategies:
Consumers prefer brands that offer personalized products and services.
To meet this demand, “Around the Stove Tea” will offer a diverse range of tea varieties, snacks, and merchandise to cater to different tastes and preferences.

An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. Projecting the financial performance and requirements can be classified as financial goals of the venture. A venture capitalist will want to know not only the numbers, but how those were derived. 
For this professional assignment, you will develop both a business model and financial goals for your new venture. Using chapters 5 and 9 of your textbook for reference, develop and submit the following:
Define the business model of your venture company, explaining why it is you have selected this business model as the ideal model for your venture.
Create a five-year revenue projection and illustrate how you have come up with the projected numbers.
Develop a five-year pro forma P&L statement and justify your assumptions within the statement.
Devise a five-year pro forma cash flow statement and justify your assumptions within the statement.
Design a five-year pro forma balance sheet and specify how the balance sheet relates to the other two financial statements in parts (2) and (3).