Category: Marketing

Write a short report illustrating an example of a project undertaken by a company, municipality, or non-profit organization demonstrating how this project links to the organization’s mission, vision, and values. If possible, show the numerical rationale (NPV, IRR, Payback Period) used as a rationale.
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NOTE 1: An article from PM Journal, which is case study of a project to harmonize practices for the use of IV pumps at a Canadian healthcare center, is available to you through Library Course Reserves (please follow the instructions to search for the MET AD642 O1 readings list). Although not in the format of Assignment 1, it does contain an example of a project charter, which may be valuable as guidance for your team project, and it does show how the project connects with the overarching mission of the healthcare center.
How this will be graded:
Structure, Organization, Ease of reading, Grammar: 2 Points
Did you write this to be easy to read?  For example, have you avoided huge blocks of text with no headers? Did you use (sparingly but where needed) highlighting (bold, underline, italic text)?
Did you follow the structure of the sample Assignment 1?
Did you follow the advice given in the lectures and From Your Instructor about the format?
Did you follow rules of English grammar, spelling, and syntax?  Did you fix errors pointed out via Word’s editing capabilities (e.g. squiggly blue or red underlined text)?
Content: 7 Points
Did you find an interesting project?  Did it come across that you yourself seemed interested in the project?
Did you inform the reader about the project so that you could discuss it intelligently with someone else?
Did you link the project to the organization’s mission, vision, and values?
Did you make assertions, such as “this project was a success”, or “this project is used as an example a to how NOT to run a project”.
Did you provide numbers – percentages, monetary amounts, resources used, etc., to make their point?  In particular, did you tie into the course content regarding NPV, IRR, Payback Period as suggested?  NOTE: If your project has intangible or hard-to-measure benefits (saving lives, protecting the environment, reducing hunger) you need to talk to that aspect and indicate why you cannot provide these financial figures.
References and resources: 1 Point
Did you provide at least 2 references to a business journal or scholarly source to make a connection to the principles of mission, vision, values, benefits realization, charter creation, or other project, program, or portfolio concept?
Other things to consider:
Did you add value from your own professional and/or personal experience
Did you make appropriate use of figures and tables in an appendix?  Don’t substitute quantity for quality here – one good, relevant, and meaningful small table is worth 100 randomly inserted graphs and charts.
Below are example files, not necessarily even the highest-scoring assignments, made available to you so you can see the approximate length, scope and appearance of successful submissions from the recent past. Use them for those purposes only.
Students ask about the required length of this assignment.  There is no specified length minimum or maximum, however to express this properly with enough background and to avoid writing a small novel, best practice seems to be about 4-5 pages of double-spaced 12-point Times New Roman font text. If you have many  or larger supporting tables, figures, etc., you can include them as an Appendix.  It is a good practice to put smaller relevant tables/figures in-line with the text to make it easier for your reader.

Let’s now try to do a simplest pivoting of marketing analytics row data.
Please find here a raw data file:
PivotTableExerciseDataFile.xlsx.Download PivotTableExerciseDataFile.xlsx.
Then try to create Pivot Table report (remember that pivot tables are actually interactive reports in Excel and also in PowerBI) similar to this PDF solution:
PivotTable-Solution.pdf
Actions
My Additional Hints: you will need to use 2 demographics as your Rows and Amount Spent, Impressions and Clicks as your Columns.
Pivot table data formatting should be similar to Excel VLOOKUP assignment’s one: Currency for Sum of Amount Spent and Number with commas as thousand separator for Sum of Impressions and Sum of Clicks .
Feel free to review again all Excel resources previously mentioned.
Submit Excel file (no PDF)
View Rubric

5.2Delivering Customer Solutions Over Time
Comprehensive Final Exam
Complete the four essay questions. Support your position in APA format with in-text citations and references listed at the end of the essay. Use the resources provided throughout the course (under the readings, resources, and videos) rather than attempting any Google search. You may use the ERAU Hunt Library to add peer-reviewed journal articles for integrating constructs (i.e., Journal of Marketing Research – segmentation). 
Rule of Thumb: The essay questions are open-ended questions that require you to develop answers by fully explaining each marketing element’s context (constructs) and clearly describing the marketing aspects to deliver customer solutions. Each answer should be at least 200 words (500 words maximum). 
Citation format for assessment purposes: Use the following format (author, year, page number) for the course textbooks when inserting in-text citations in the essay. For example:
The Now Economy is service-dominant and runs on speed – digital technologies and immediacy (Weinstein, 2019, p.15). The internet has changed a route to speedy and cost-effective distribution for the airline industry (Shaw, 2011, p. 94).
Backup Strategy: Use alternate tools (MSWord) to back up your written work.
Time limit: There is a 3-hour time limit, and at the end of the 3-hours, the exam will close and be automatically submitted for grading. This will allow plenty of time to integrate in-text citations, your own words, and fully answer the essay questions. You will get a notification pop-up approximately 10 seconds before time expires. If you leave the exam for any reason, the timer will continue, and the exam will automatically submit when time is up. If you lose your Internet connection, you may reconnect and return to the exam where you left off as long as time has not expired. If you encounter technical difficulties, please contact your instructor.
Grading: Some types of exam questions (short answer, essay) are not automatically graded and will not be reflected immediately in your Grades area. You will see scores for multiple-choice questions right away but check back after your instructor has had a chance to grade the rest of the questions to see your final score. Please contact your instructor if you have any questions.
Test is only given 180 minutes. I will have to actively give you the questions.

Please choose an appropriate company and try to follow samples from online. You may leave space for name & personal details.
Total words should be around 4500. It needs to be very detailed and professional showing understanding of concepts.

Assessment
Task
Referring to the issues identified in
Assessment one (A1), prepare a marketing plan with clear analysis and strategy as to how your
organisation would be able to improve their market share and growth. It is
recommended that the following can be included:
·      
Introduction – This could be a summary of the
issues identified in A1 to justify the objectives for the marketing plan that
you will be demonstrate in your report, What you want to achieve for the
company.  Therefore, you need to follow
the SMART criteria:
o   (Specific: Clear goals. Measurable:
profitability. Attainable: describe the result. Realistic: is it doable? Time:
By when?
·      
Develop the marketing strategy: in this section you provide a
strategy to increase market     
share/growth of the company, you can use Ansoff marketing growth
strategy and be as creative as possible.
·      
Discuss the marketing Mix: In this section you analyse the
company based on the 4Ps.
·      
Discuss the customer driven strategy: In this section you need to analysis
the segmentation, targeting, positioning and differentiation separately.
Conclusion
Principles of Marketing by
Kotler and Amstrong
Strategic Marketing and Competitive
Advantage Third Edition. West et al (2020) Oxford University
Press
Assignment brief and assignment A1 are attached. 

details your “top-down” and “bottom up” estimations of the size of the available Short Stay Rental Accomodation Services market in Australia and it’s key segments. 
Include a clear market definition. 
Explain how you made these estimates, any variation between estimates, and any significant insights you may have derived.  
If you make assumptions in your calculations in the above, please make sure you show/state these clearly. Cite all sources of secondary data.

The student must then post 2 replies of at least 350 words (3 well-crafted paragraphs) with a minimum of 2 citations from academic journals in current APa
Questions are in files 

Discuss Dicks sporting goods stages of the Buyer Decision Process for this organization using the example of a target consumer.
and how they market to other businesses. Discuss how online shopping has changed in the business-to-business market using an example.

You are to submit a paper that discusses the relationship of empowering employees as it relates to successfully working in a team environment. Include in your discussion factors that lead to successful virtual teams. The discussion should be supported by actual examples of empowering employees and working in teams. The paper should be in APA format,Links to an external site. Times New Roman 12-point font, and double-spaced. The paper should be 5 pages not including the title page and reference page. 
Resources:
Importance of Talent Management in Business Strategy: A critical literature review.Links to an external site. Muhammad Zeeshan, Ahmad Khan,  Amna Ayub, Dr.    
Virtual Team Leader Communication. Employee Perception and Organizational Reality.Links to an external site. Newman, S., Ford, R. and Marshall G. International Journal of Business Communication, 57, (4), 452-473

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.