Category: Marketing

Develop a strategy for a product or service to enter the global market. You will need to select an existing product or service that is not currently marketed at the global level, and develop a strategic entry plan. You should be using class concepts throughout this project, including key terms and reasoning supported by class material (lectures, videos, textbook).
I added a study guide that has concepts from the class to use in the power point.

Read the attached article (before the “Old Habits” article in the other discussion board). Post your answer to the following prompts as well as any other thoughts on the article. 1. Do you agree that customer loyalty is based on processing fluency (easy choices) instead of maximized value? Why or why not? What is an example(s) of your behavior as a consumer that supports your position?
2. How does the argument set forth in the article impact how companies should pursue relationship marketing?

Today’s business environment is characterized by a competitive intensity that requires innovative thinking and strategic decision-making competencies. As a business professional, it is essential that you apply the principles of strategic decision-making and design thinking to positively influence the effectiveness of a business in its markets.
In this task, you will act as a consultant for the company in the given scenario. As you complete the task, think about the materials you encountered in the course or past projects you have worked on that required innovative thinking and effective, strategic decision-making. You will be required to provide a market entry overview for the hypothetical company in the following scenario. As part of this market entry overview, you will
assess the internal factors and aspects of the company,
explain how elements of the emerging market influence the design of the company’s product, and
apply the results of your analysis to the market entry strategy.
SCENARIO
A U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”
The company’s founders have created an organizational culture of innovation in which employees and founders are considered equal partners. The founders have provided incentives for employees’ creative ideas and created testing laboratories where customers use the products and provide design feedback. The founders have also invited innovators in other industries, such as gaming and information technology, to improve on the designs.
The company’s organizational structure is decentralized and provides all employees with decision-making responsibilities. All company decisions are evaluated by all employees to ensure that everyone is committed to the decisions. Additionally, all employees can access the company founders at any time for collaboration, shared decision-making, or relationship building.
The company has identified an emerging global market opportunity in India for its products. Successful sales in India could represent a critical moment for the company if the company establishes strategic partnerships that will increase the likelihood of product success. The founders hope to capture profits and market share and expand into other parts of Asia within the first year of selling products in India.
Research indicates market potential for the company’s sales in India because of the importance of the fishing industry in the country. Fishing and aquaculture are primary industries in the coastal regions of India. Economic zones have been established to support the over 14 million people who are an important part of the fishing industry. This industry makes up 1% of the nation’s gross domestic product and 6.56% of global fish exports (Department of Fisheries, 2019).
The company’s goal of the market expansion is to be the first foldable fishing boat manufacturer in India. An origami-inspired foldable fishing boat is the company’s most popular product. This boat comes designed as a plastic carrying case that unfolds into the water like an origami paper boat. This boat is suitable for use in calm water, and the boat can be recycled. The product retails for USD$200.
Traditional fishers in India use nonmechanized boats, which would be ideal for the foldable boat’s entry into the market. Laws and regulations surrounding the use of nonmechanized boats favor importing foldable boats, which would be easy for fishers to carry from home to the water. The business climate in India is open to new partnerships to improve the fishing experience for those who preserve the natural ecosystem with nonmotorized boats. The National Fisheries Development Board (NFDB) promotes the use of natural fishing equipment to reduce disruption to the fishing ecosystem in India (National Fisheries Development Board, n.d.).
The U.S. boat manufacturer’s founders met with the NFDB to request an endorsement for their foldable boats because of the product’s sustainable design and net-zero environmental impact. The founders discovered that the NFDB would only endorse the boat if it was made of plastics used in India in order to reduce the waste products in the nation’s landfills.
This endeavor would require the U.S. company to make a significant investment in India. The company would need to purchase or build a manufacturing facility, or it would need to contract with a facility owner to secure a manufacturing location. It would need to employ Indian workers. Lastly, the company would need to manufacture a new foldable boat made from used plastics in India with an environmentally friendly waterproof coating.
The new foldable boat could be designed in several ways, and the company would need to test a series of plastic products and waterproof coatings to determine which would be suitable for fishers in India. The fishers range in age from 13 to 70, so the design would need to be comfortable and portable enough for all fishers in this target group.
The company decides to hire Indian fishers to help design the product to reach this market. These fishers will provide qualitative, open-ended conversations and data that will be valuable in communicating the product’s features and benefits to other fishers. The product will be tested by a variety of fishers who represent different sectors of the fishing industry, different regions, and different cultural segments. Testing will provide generalizable qualitative data about the product’s use and effectiveness.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
A. Analyze the internal organizational aspects of the company from the scenario by doing the following:
1. Discuss in detail whether the organizational culture is an advantage or disadvantage to the company and explain why.
2. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
3. Describe in detail how each of the following organizational aspects in the scenario influences how the company makes strategic decisions:
a. organizational culture
b. organizational structure
c. mission and vision statements
d. ethical statement
B. Discuss innovations to the company’s product from the scenario by doing the following:
1. Describe two specific characteristics of the emerging market in the scenario.
2. Discuss two product redesign ideas, one unique redesign idea for each of the characteristics you identified in part B1.
a. For each of your two redesign ideas, explain how each redesign idea addresses the related characteristic described in part B1, using supporting details from the scenario.
3. Discuss in detail each of the six stages of the design thinking process the company would undergo to implement at least one of your redesign ideas discussed in part B2.
Note: The six stages of the design thinking process are empathize, define, ideate, prototype, test, and implement.
a. Choose three of the following aspects from the scenario and discuss in detail how each selected aspect would influence at least one of the six stages of the design thinking process discussed in part B3.
organizational culture
organizational structure
company ethics
emerging market culture
emerging market ethics
global legal systems
C. Explain how the company’s organizational culture and ethical statement described in part A3 influence the company’s market entry strategy in the scenario.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.

Listen
Step 1: Getting Started
Open Microsoft Excel that is installed on your computer (Do not work on the online version). You can usually find it in your computer′s applications or programs menu.
Step 2: The Excel Interface
Excel User Interface Free Tutorial
Excel workspace is divided into rows and columns. Rows are numbered, and columns are lettered (A, B, C, etc.).
The intersection of a row and a column is called a cell. Cells are where you enter data.
Step 3: Entering Data
Click on a cell to select it. You will see a cursor blinking in the cell.
Start typing to enter data. You can enter numbers, text, or dates.
Step 4: Saving Your Work
It′s essential to save your work. Click on the ″File″ tab in the top left corner.
Select ″Save As″ and choose a location on your computer to save the file. Give it a name, and click ″Save.″
Step 5: Formatting Cells
To format a cell, right-click on it and choose ″Format Cells.″ You can change the font, alignment, and more.
Step 6: Creating Formulas
Formulas are used for calculations. To create a formula, start with an equal sign (＝).
For example, to add numbers in cells A1 and A2, you would type ″＝A1+A2″ in another cell.
Step 7: AutoSum
To quickly add a range of numbers, select a cell below or beside the numbers you want to add.
Click the ″Σ″ symbol in the toolbar. Excel will automatically suggest a range; press Enter to calculate.
Step 8: Charts and Graphs
You can create visual representations of your data by selecting the data and going to the ″Insert″ tab.
Choose a chart type, like a bar chart, line chart, or pie chart.
Step 9: Spell Check
To check for spelling errors, click on the ″Review″ tab and choose ″Spelling.″
Step 10: Printing
To print your Excel sheet, click on the ″File″ tab and select ″Print.″ Configure your print settings and click ″Print.″
These are the fundamental steps to get you started with Microsoft Excel. You can explore more advanced features as you become comfortable with the basics.
Important Info
The order was placed through a short procedure (customer skipped some order details).
Please clarify some paper details before starting to work on the order.
Type of paper and subject
Number of sources and formatting style
Type of service (writing, rewriting, etc)

the topic is fixed, my major is  ” global fashion retailing” , please check the file attached, it’s about the requirements needed to be included in the reserach proposal, 3000 words, at least 30 references, harvard style,

Your assignment is to pick an established (that is, an existing) product or service that you feel
addresses one of the core needs proposed by Maslow mentioned in the chapter on Consumer
Motivation and Personality. How does the product or service’s marketing communications reflect that
it addresses the need? Or does it not even mention it? Whom does the product appear to be targeting?
Why do you think that’s a good/bad idea?
Then pick another need that you think this same product/service also addresses and provide a specific
example of how the company could position its product/service to communicate the idea that the
product/service addresses this need (e.g., via packaging, promotion, placement in particular stores,
etc.). Also discuss whether the original positioning for the first need and your newly-proposed
positioning based on the second need addresses the same consumer segment or a different consumer
segment(s).
The focus of this assignment is on your ability to understand how products and services satisfy our
needs can be positioned differently depending on which need is emphasized and/or whom we want to
target. A great write-up will include ideas from STP (Segmentation, targeting, and positioning) and the 4Ps (product, price, place, and promotion) so that you can convey you
understand how to apply these concepts in the real world, as well as content pertaining to needs,
motivation, and motives.
Your write-up should consist of no more than five-pages double-spaced. Be sure to address all of the
questions above and, whenever possible, to support your suggestions and claims with reasons and/or
research (this support can be cited and will not count in the page limit). That is, don’t just give an idea
and not explain why you believe in that idea. 
Learning Goal: My learning goal for you for this assignment is to review the foundational marketing
concepts of STP, the 4Ps, as well as to understand how fundamental human needs often form the root
of a marketing campaign. This assignment gives you the opportunity to demonstrate an understanding
of how these ideas fit together, and like all the assignments in this class, is wide open – meaning you
have the creative freedom to choose just about any product or any service you want. So choose
something interesting to you – that will make the assignment more fun – and do your best to illustrate
to me that you can apply these concepts to the selected example.

1. 
Select two of the global considerations from week 4: Ethical, cultural, political and legal requirements of business strategy.  Discuss how these considerations affect starbucks
2. Describe a strategy starbucks utilized to overcome the national crisis related to COVID 19.

i’ve already choose the dissertation topic and which is agreed by my tutor, so i prefer to write this topic for me.my major is ” GLOBAL FASHION RETAILING”

Country Introduction: India
1. Overview
Geographical Location: Brief description of India’s location in South Asia, neighboring countries, and major cities.
Population: Current population statistics and major demographic insights.
Economic Overview: Key economic indicators, major industries, and India’s role in the global economy.
2. Historical Context
Ancient History: Overview of ancient civilizations like the Indus Valley Civilization and major historical milestones.
Colonial Period: Impact of British colonization on India.
Independence and Modern History: Events leading to India’s independence in 1947 and significant developments since then

MY TOPIC IS : SPORTING GOODS 
6-2 Discussion: Ethical and Legal Principles ONE DISSCUSSION POST NEEDED, ONE REPLY TO PEER A, AND ONE REPLY TO PEER B