Category: Marketing

Choose a subject you are very familiar with and have a lot of knowledge about to write an
informative essay. Your goal is to pass on as much information to the reader as possible while
keeping him interested and not overwhelming him with information. Make sure you keep the essay
objective and not use any type of persuasion or argumentation. You will use persuasive and
argumentative writing in the 5th assignment.
They must not be used to express an opinion, or to convince and should remain objective.
Introduction:
This should include the thesis. A thesis is the main idea you wish to get across.
The thesis should be very clear and be written in one sentence. It should inform the reader of the
contents of the essay.
Introduce the main idea.
Provide relevant definitions.
Body of the essay:
This should expound upon the thesis statement of the essay.
Provide, facts, statistics, and statements.
Provide further details about the main idea and delve into the ideas mentioned in the introduction.
Conclusion:
Summarise the ideas within the essay.
Encourage the reader to want to read more on the topic.
Reiterate what was learned and the thesis statement.

Presentation: ID Validation and IMC
ScreenPal is a software application that allows for capturing and recording your desktop. It also allows you to record yourself from your front-facing camera. This means you can introduce yourself to your audience by beginning your presentation with a front-faced-camera, and then switch to your desktop where you can walk your audience through a presentation saved on your computer.
This is a two-part assignment. In Part 1, you will validate your identification (ID) by using your camera and ScreenPal. In Part 2 you will create a PowerPoint or Presi, on integrated marketing communications (IMC), and record yourself, as you present it, using Screenpal and capturing your desktop.
Part 1
Begin this activity by reviewing this video which will provide you with the knowledge and skills to successfully record yourself using your mobile camera.
Then, you can review the ScreenPal tutorial in the Technology module in LRC in which you will see how to record your presentation and share content using this recording app.
You may also watch this video for more information on how to use this app. This video will provide you with the knowledge and skills to successfully capture your desktop and record your presentation. 
After watching the video, visit the ScreenPal home page to access the software.
You will begin your presentation by validating your ID by recording yourself and showing your government-issued photo ID in front of the camera. Be sure the image is clear and readable. Your ID validation portion of the presentation should be about 30 seconds to one minute. To validate your ID:
Introduce yourself
State your full name
Include the country/region where you live
Briefly state your interest in the MBA program
Hold your ID in front of the camera for five to 10 seconds
Part 2: Creating your presentation
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screenpal and a presentation software of your choice (PowerPoint, Prezi, etc) record a screen capture.
Begin by creating your PowerPoint/Prezi and include:
Why are integrated marketing communication plans so important to marketers?
What are the benefits and challenges of implementing an IMC?
Identify a primary benefit of advertising online
Company A has come up with a new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions that this company can come up with in order to promote Akamu the new product.
Using ScreenPal record yourself as you present your slideshow and explain each of the bullet points listed above. Your recording should last 5 to 7 minutes and include:
a title slide and a reference slide.
at least 2 outside sources in APA format
a well-organized presentation with an introduction and conclusion
the proper language that is appropriate for the audience
materials that support the responses to the questions and prompts above
When you have completed your presentation, click Done on the recording bar. Choose Quick Share to copy the link to your presentation and paste it into the submission area of the Portfolio Assignmen

I’m coming from medical back ground 
Work in king Khalid university hospital, and Ministrty of health in Saudi Arabia
If you have any questions regarding assignments please feel free to ask 

PLEASE Raad the assignement carefully als there is a template attached
also 
three references, including one Journal of Marketing reference, are required.

Overview
In this assignment, you will read an article on marketing telehealth services. You will then select 5 tactics out of the 20 tactics (best ways) mentioned in the article. You will discuss one advantage and one disadvantage and provide a real-life example for each of the 5 tactics that you select.
Preparation
Review your textbook chapters
Read: How to Market your Telehealth ServicesLinks to an external site..
Instructions
Complete the Week 8 Activity Template Download Week 8 Activity Templateby doing the following:
Select five (5) marketing tactics from the list of 20 tactics (best ways) mentioned in the article that you believe will provide the best marketing plan for growing telehealth services.
For each of your five (5) selected marketing tactics:
Discuss one advantage of using this tactic for telehealth marketing.
Discuss one disadvantage of using this tactic for telehealth marketing.
Provide a real-life example (including a web link) for each of the 5 telehealth marketing tactics that you discuss.

The student must then post 2 replies of at least 350 words (3 well-crafted paragraphs) with a minimum of 2 citations from academic journals in current APa
You must then post 2 replies of at least450 words by 11:59 p.m. (ET) on Sunday of the assigned module. For each thread, you must support your assertions with at least 2 scholarly citations in the current APA format
Discussions are in files 

5.3Delivering Customer Solutions Over Time
Assignment: Video Presentation (Final)
Create a 5-minute video that briefly describes two models and applies them to a practical experience. Make sure you apply the Now Economy construct to create content for your marketing strategies that align with your current organization, your selected company, or your personal life.
Content should balance the practical content, scholarly content, applied models, and fun elements of marketing. Fun elements might include creating a new marketing logo, jingle, and value proposition for XYZ company. Be creative, well-organized, and clearly communicate your content to the target audience.
Create the videos in Canvas Studio or upload video files to Canvas Studio. Please review the detailed instructions and resources for Studio (ERAU). The video may be created using another tool (i.e., cell phone video) but must be uploaded within Canvas Studio. Please review the Media Hub, a multimedia resource guide (ERAU).

The organization is Tesco also you need to make a customer persona using the website called Canva and the theme is sustainability and environment for the digital marketing report Task 1: a report on how a chosen organization is utilizing digital marketing techniques and exploring how other organizations might also be adopting and applying various digital marketing techniques.
Task 2: a written presentation explaining the organization’s customer digital journey, the benefits of omni-channel experience, and responds to current digital trends.
Task 3: Building on your response to Tasks 1 and 2, develop a digital marketing plan and recommend digital metrics to inform senior managers about this plan. Details of each of these tasks are provided below. Please read them carefully. Theme : Sustainability and environment
Consumers are increasingly making conscious decisions with sustainability and the environment in mind. The question is whether these behavioural changes become permanent despite the economic uncertainty. Brands now have a unique opportunity to provide sustainable product innovations that support consumers with the decisions of purchasing in a more sustainable and ethical way. The SMT has asked you to develops a marketing pan that promotes your organization’s sustainable product offering. TASK 1: Digital Techniques
You are required to submit a written report, detailing the choice of an organization, the theme (below) that you will be addressing, and the application of digital marketing techniques used by both the chosen organization and by other organizations as a way of illustrating best practice. In line with the theme you have selected for this assessment, you are required to carry out the following:
(1a) Provide a background to your chosen organization, including: organization name and information (size of organization, range of products and services)
stakeholders – identify your organization’s main internal and
external stakeholders, with a brief explanation
a descriiption of the key customer segment
theme chosen and rationale for choice.
(1b) Illustrate a digital campaign or digital marketing activity from a competing organization and the content types that were used to engage customers.
(1c) Analyze TWO digital marketing channels for their effectiveness in reaching your customer segment, to give your organization a competitive advantage.
Task 2: Digital Enhancement
You have been asked by the senior management team (SMT) to give an internal written-presentation* about digital marketing in the next company-wide meeting.
(2a) Explain your organization’s customer journey, using relevant theory, and recommend digital touchpoints that will improve the customer experience.
(2b) Using appropriate theories or frameworks, explain the benefits of providing a co-ordinated and consistent customer journey across different channels.
(2c) Relevant to your chosen theme, identify TWO trends in customer behaviour’s and explain how your organization can effectively respond to these trends in a digital context.
* Students should copy-paste their slides as an image into a word document, and below each slide image, they should insert speaker notes. 18 slides can be divided among three tasks but the total number of slides should be 18. TASK 3: Plan
Building on your response to Tasks 1 and 2, and in line with your selected theme, you are required to carry out the following:
(3a) Develop a digital marketing plan. Your objectives and activities must be relevant to the chosen theme and address the trends identified in Task 2c. Your plan must include:
TWO objectives
Justification for your chosen objectives
a digital marketing mix that highlights the most relevant elements of the 7Ps
a descriiptive list of resources and dependencies that you require to implement the plan.
(3b) Recommend TWO digital metrics that you will share in future monthly company-wide meetings.
(3c) Provide TWO methods for how you would identify ‘leading indicators’ of social change and behavior. Submission guidelines: Font: 12px, Times
File type: doc or docx (no PDF or .pages)
Line spacing: 1.5 line
Max word count Task 1a: two sides of A4 paper (~ 550 to 750 words depending on line spacing and formatting you use)
Task 1b to 1c: 1200 words Task 2a to 2c: 18 slides* with speaker notes (maximum of 2000 words for speaker notes)
Task 3a to 3c: 1550 words * slides are not counted towards max word count. Slides should be copy-pasted as an image into the submission document.
reference list at the end Harvard referencing style and in text citation
the word count does not include the reference list please i have attached a pdf document that’s an example of how exactly the structure of the report should be .and also attached 2 pdf documents that will guide you on how to do the report and thank you very much and please try your hardest unfortunately i suffer from mental illness that’s why i wasn’t able to do this assignment and i need to get a high result in this assessment to be able to pass and make my family proud thank you very much

5.2Delivering Customer Solutions Over Time
Comprehensive Final Exam
Complete the four essay questions. Support your position in APA format with in-text citations and references listed at the end of the essay. Use the resources provided throughout the course (under the readings, resources, and videos) rather than attempting any Google search. You may use the ERAU Hunt Library to add peer-reviewed journal articles for integrating constructs (i.e., Journal of Marketing Research – segmentation). 
Rule of Thumb: The essay questions are open-ended questions that require you to develop answers by fully explaining each marketing element’s context (constructs) and clearly describing the marketing aspects to deliver customer solutions. Each answer should be at least 200 words (500 words maximum). 
Citation format for assessment purposes: Use the following format (author, year, page number) for the course textbooks when inserting in-text citations in the essay. For example:
The Now Economy is service-dominant and runs on speed – digital technologies and immediacy (Weinstein, 2019, p.15). The internet has changed a route to speedy and cost-effective distribution for the airline industry (Shaw, 2011, p. 94).
Backup Strategy: Use alternate tools (MSWord) to back up your written work.
Time limit: There is a 3-hour time limit, and at the end of the 3-hours, the exam will close and be automatically submitted for grading. This will allow plenty of time to integrate in-text citations, your own words, and fully answer the essay questions. You will get a notification pop-up approximately 10 seconds before time expires. If you leave the exam for any reason, the timer will continue, and the exam will automatically submit when time is up. If you lose your Internet connection, you may reconnect and return to the exam where you left off as long as time has not expired. If you encounter technical difficulties, please contact your instructor.
Grading: Some types of exam questions (short answer, essay) are not automatically graded and will not be reflected immediately in your Grades area. You will see scores for multiple-choice questions right away but check back after your instructor has had a chance to grade the rest of the questions to see your final score. Please contact your instructor if you have any questions.

Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind. Use subject headers that include the name of each of the articles below that you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then the final and fourth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well. 
Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management.  doi.org/10.1362/026725706776861190
Almquist, E.; Senior, J.; & Bloch, N. (2016).  The elements of value. Harvard Business Review, 94(9), 46-53.
Bergh, C.  (2018).  The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.
Remember to add Biblical source somewhere
https://www.tandfonline.com/doi/abs/10.1362/026725706776861190
https://web.p.ebscohost.com/ehost/detail/detail?vid=0&sid=80b5e123-cab6-487c-84df-e0c1358bfbb5%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=117516203&db=bth
https://web.p.ebscohost.com/ehost/detail/detail?vid=0&sid=bd659289-c313-401b-b22c-1d521ecdc7c8%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=130331031&db=bth