Category: Marketing

Part 1 – 
How susceptible are you to promotion and pricing strategies? 
Please provide an example for each (Promotion and Pricing). 
Part 2- 
Rewrite the following:  
You’re absolutely right, Hector! Balancing promotions and pricing can really draw in customers and keep them coming back. It’s all about finding that sweet spot where everyone feels like they’re getting a good deal. 
Part 3-
Reading  
The steps of the communication process. 
Communication is a sharing of meaning. The communication process involves several steps. First, the source translates meaning into code, a process known as coding or encoding. The source should employ signs or symbols familiar to the receiver or audience. The coded message is sent through a communications channel to the receiver or audience. The receiver or audience then decodes the message and usually supplies feedback to the source. When the decoded message differs from the encoded one, a condition called noise exists. 
What is Communication -The transmission of a message from a source to a receiver (simplest form). A process by which information is exchanged between individuals through a common system of symbols, sings, or behavior. 
Noises or Communication Barriers  
Anything that gets in the way of a successful message transmission 
They could influence or alter the meaning of the message 
Type of Noises 
Psychological Noise 
Preconceived notions that alters the meaning of the message 
Examples: 
Racial and gender stereotypes 
Reputation, Biases 
Assumptions 
Mood, feelings, worries, troubles, emotional state 
Environmental Noise 
Noise pollution from the outside cause by: 
transport, industrial or recreational activities 
physical background, outside conversations 
city, sirens, mechanical (car, trains, airplanes) 
Mechanical Noise 
Noise and / or message interruptions, cause by the communication devices (machine) 
Examples: 
phone line noises, lack or poor signal reception 
bad internet connection, slow bandwidth or poor signal reception 
Semantic Nosie 
Interference created when the speaker and listener have different meaning systems. 
Examples: 
Jargon 
Abstract ideas 
different meaning for the same word, gestures or symbols 
After reading the chapter and accessing the provide additional content, watch the following video and answer the following question: 
Question 1: What type of Noise (s) or Communication Barrier (es) can you identify in the video? 
Elaborate on each one. HINT there is more than one noise found in this video. 

Part 4: 
Keep in mind that plagiarism and AI writing software will NOT be tolerated. Entries using any form of AI writing like ChatGPT or others, typing assistants like Grammarly and any form of copy / paste entries will not be accepted. Be advised that all assignments will be closely monitored with an AI / Plagiarism detection software.  
Please Rewrite the following using your own words:  
What are the strengths of product placement? The weaknesses? 
After reading the passage, it’s clear that product placement offers several strategic advantages for brands. By seamlessly integrating products into movies, TV shows, and video games, product placement enhances brand visibility and recognition among a diverse and engaged audience. Unlike traditional advertising, which can be easily skipped or ignored, product placement feels organic and authentic, fostering positive associations with the brand. This approach also allows brands to target specific demographics effectively by aligning with popular media that resonates with their audience. Moreover, product placement benefits from global reach and cultural influence, reaching viewers worldwide and leveraging cultural trends. With its ability to create lasting impressions through repeated exposure in entertainment content, product placement stands out as a powerful tool for enhancing brand presence and driving consumer engagement. Despite its benefits, product placement faces several challenges. It can risk appearing intrusive or disrupt the viewer’s experience if not seamlessly integrated into the content. Skepticism from audiences about authenticity may undermine the effectiveness of brand messages. Brands also have limited control over how their products are portrayed, as creative decisions lie with content creators. Regulatory constraints vary across regions, impacting where and how product placement can be used. Additionally, measuring the ROI of product placement is complex compared to traditional advertising methods, and saturation in media can lead to diminished impact and audience fatigue. These challenges necessitate careful strategy and execution to ensure product placement effectively enhances brand visibility without compromising viewer engagement or brand integrity. 
2.What challenges do advertisers face with product placement? 
Advertisers encounter several challenges with product placement despite its strategic advantages. One significant challenge is ensuring seamless integration of products into entertainment content without disrupting the viewer’s experience or appearing overly promotional. Advertisers also face limited control over how their products are portrayed, as creative decisions rest with filmmakers and producers aiming to maintain narrative integrity. Measuring the effectiveness of product placement presents another hurdle, as ROI metrics can be ambiguous compared to traditional advertising methods. Regulatory compliance adds complexity, with varying rules across regions concerning disclosure and placement restrictions. Additionally, maintaining audience trust and perception is crucial, as viewers may perceive product placements as intrusive or insincere if not carefully executed. Balancing these factors alongside cost considerations makes product placement a complex but potentially rewarding marketing strategy for advertisers seeking to enhance brand visibility and engagement in media environments. 
3.How do you think product placement will evolve with new television viewing habits? 
As television viewing habits continue to shift towards digital streaming and on-demand services, the landscape for product placement is poised for significant evolution. With streaming platforms like Netflix and Amazon Prime Video dominating the market, traditional advertising methods such as commercial breaks are losing effectiveness. Advertisers are increasingly turning to product placement as a more integrated and subtle form of marketing to capture viewer attention in these ad-free or ad-light environments. 
Looking ahead, we can anticipate product placement becoming more sophisticated and targeted. Advertisers will likely leverage advanced data analytics and viewer insights provided by streaming platforms to strategically place products within content that resonates with specific audience segments. This could involve integrating products seamlessly into popular series or genres that align closely with the interests and preferences of target demographics. Moreover, the rise of interactive and personalized content experiences in streaming could open new possibilities for product placement. Interactive shows and personalized advertising options may enable advertisers to engage viewers more directly and tailor placements based on individual viewer interactions and behaviors. 
However, advertisers will need to navigate challenges such as regulatory requirements for transparency and disclosure, as well as ensuring that product placements enhance rather than disrupt the viewer experience. Finding the right balance between effective integration and maintaining audience trust will be crucial as product placement evolves alongside changing television viewing habits towards more personalized and on-demand content consumption. 

1500 word report for air BnB please refer to the
Document attached and include everything on 
The instructions 

I have to do a 7 minute presentation so I will need a script for each slide that I can read word for word
When I present. I need this script on a seperate word document. 
The portfolio part of the assessment is the most
Important it is worth 30% of all marks. Please use 
Everything suggested on point 6 on the instruction
Page. It is based on lulu lemon active wear brand I
Will also attach my assessment 1 for you to refer to 
That it relates. 
On the introduction slide please put 
Title 
Jodie winwood 
1808549
MKT201 
Thanks 

Now, reflect on the experience you have had in this course to see how you may want to assimilate what you have learned. Write a short reflection based on one or two significant learning experiences that you had during this course. Try to be as clear and accurate in your perceptions as you can.  
Reflection Guidelines 
Reflection is a valuable practice in your learning process. It assists in the assimilation of new understanding into your everyday life. 
Reflection is often casually mentioned after a learning experience by asking “What lessons did you learn?” Although this question refers to the process and is a good place to start, it doesn’t address the full process of reflection.  
Reflection Steps: 
Recall 
Think back on any experiences you may have had in this course during the learning process that seem to stand out.  
Contemplate
What is significant about these experiences? What broader perspectives might apply? What do you understand about them now based on a broader perspective?  
Transformation 
What does this mean for you in the future? Develop a plan for creating any changes that you would like to make. 
An effective reflection will focus successively on each of these phases. It will hopefully result in a deeper understanding of knowledge that you have gained during your learning experiences and prompt changes in your practices, perceptions, beliefs, and attitudes. 

Using all of the IMC information pertaining to global markets in an owned media, paid media and earned media strategy, identify what the optimal blend is of owned, paid and earned marketing communication for your company’s market entry.
Discuss how the technological convergence, the Internet, and global customer expectations have changed the task of the global marketer.  Explain how the digital marketing communication tools and concepts discussed throughout this course and assignments are relevant within the digital marketplace.
Provide rationale for your strategy and include key metrics such as response rate, cost per response, cost per thousand impressions (CPM), cost per click (CPC).
“The new electronic interdependence re-creates the world in the image of a global village.” Marshall Herbert McLuhan, The Medium Is the Massage (1967)
THE ASSIGNMENT WILL BE BASED OFF THE FILES I HAVE SUBMITTED! PLEASE USE THE BOOK “GLOBAL MARKETING MANAGEMENT” BY KEEGAN. PLEASE CITE ALL QUOTES FROM THE BOOK WITH THE PAGE NUMBERS.

opic: Teaching Effective Supervisor Skills
Instructions: This project requires you to develop a PowerPoint slide presentation for use as a training tool with brand new supervisors! You are in charge of presenting them with information on how to transition from a worker to a supervisor. There is great satisfaction in taking a brand new employee, helping them to develop their Management, Coaching, and Leadership skills, and then watching them excel! With this in mind, your presentation should have a title slide, an overview, and a body of slides for the audience. You should focus the majority of your presentation (i.e., 8-10 slides) on what challenges a new supervisor may face, what makes a good supervisor (or bad one), and how to transition to becoming a supervisor. Factors to consider in all forms of communication–Who is your audience? What is your message? Are you trying to persuade? Inform?
Here are some guidelines to get you started: You are the Day Shift Supervisor and are going to brief a small group of newly-promoted team leads with little or no past leadership experience. They have all worked up through the ranks at the Always Smiling Toothbrush manufacturing facility. Your audience ages are anywhere from 25-55 years of age, with various business backgrounds, some with military experience, and some that have been in a little trouble before but now want to move up in the company. Many of them have good friends still in lower positions and will have a struggle adjusting. Have fun with some of the topics and graphics of course!
Submission Instructions: IMPORTANT! Save and submit your work as a PowerPoint Presentation with speaker notes
Link here on how to do this in PPT
The body of your presentation should include at least 8-10 presentation slides, in addition to a title slide, introduction slide(s), and references at the end of your presentation for a total of no more than 15 slides. PowerPoint presentations longer than 15 slides will not be read after the 15th slide. As such, please ensure that all assignment questions are answered within the first 15 slides, as your grade will be based on the first 15 slides received.
Your grade will be based on your ability to follow assignment instructions, research conducted, the effectiveness of the training proposed, critical thinking and analysis, and APA 7th edition format.
Please support your ideas, arguments, and opinions with independent research, include at least three (3) supporting references or sources (do NOT use your textbook as one of the three required references, or encyclopedias, Wikipedia, unknown, undated, or anonymous sources, such as brief articles from websites), include a reference section (i.e., 1-2 slides), and cite all sources properly in the text of each slide, in accordance with the 7th edition of the APA manual.
Helpful Tips
I encourage you to go online to Purdue OWL, or Excelsior OWL, which has excellent writing labs for students. Look up PowerPoint presentations in APA format in the search box. These websites will have helpful tips on best practices. TED talks are also another great source of good information.

Read the “McDonald’s and Obesity” case posted above and answer the following questions based on your understanding of the case. Make sure that your answers are detailed and reflect an in-depth analysis of the case. Write your report in a separate file (MS Word format) and upload it to BlackBoard via the link on the assignment page.  
The assignment is worth a total of 50 points. The following rubric will be used for grading the assignment:
Detailed coverage of issues:  20 points (40%)
Logical support for answers:  20 points (40%)
Spelling and grammar:      10 points (20%)
The suggested length of the case analysis is 2-3 pages typed in double space. There will be no penalty for exceeding the length if you have more information to offer. Please answer the questions in reasonable depth.
Questions:
1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
2. Critically discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation.
3. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. Critically evaluate McDonald’s responses to the flak it has drawn in the U.K. market on this issue.

Hi, Please help to write a quantitative thesis with structure as below
Introduction
Literature Review (include research gap)
Methods / Data Collection (using Quantitative method)
Results / Analysis (Analysing SPSS which the data from online survey I will share in 2/3 weeks time)
Conclusion 
References
Appendices
The research examines how Korean
brand ambassadors affect consumer perception and brand loyalty. The aim is to
evaluate if their influence lasts on brand impressions or only raises
temporary sales boost by investigating the impact on consumer behavior and
brand identity.
Research Question: “Do Korean brand
ambassadors influence consumer perception and brand loyalty in a way that
leads to lasting brand impressions, or are their effects limited to
short-term sales gains?”
It is hypothesized that Korean
celebrity endorsements have significant impact on consumer interest and
sales. However, for these endorements to result in long-term brand loyalty,
it is crucial that celebrity’s image closely aligns with the brand’s values, suggesting
that a strong brand identity is essential for maintining customer retention
beyond endorsement period.
I personally would like to explore both aspects of the effects of Korean brand ambassadors on consumer perception and brand loyalty as their fans are notoriously known to have a very active online presence and also great buying power. For example, the co-founder of Maison Kitsune has stated that they receive have great success after Jennie from Blackpink was seen wearing their clothes. Another example was on last week’s major event Met Gala, the social media X  (previously known as twitter) announced that the K-pop boy-group StrayKids  ranked first as the most mention celebrity of the night.  Hence, I would like to find out whether this exposure and sales increase of brands due to the help of associating with the Korean celebrities actually make lasting impression (consumer perception and brand loyalty) on the brand itself or is it just temporary.
Data collection should employ a
structered, quantitative methodology through anonymous online survey. The
survey will feature multiple-choice and Likert-scale questions to find out
more about participants’ awareness of Korean brand ambassadors, their
purchasing behavior, and their perceptions of brands endorsed by Korean
celebrities. The data collected will be statistically
analyzed through SPSS to identify patterns and correlations, providing
insights into how Korean brand ambassadors affect consumer behavior and brand
loyalty.
Some examples of korean brand ambassador:
– Jennie of Blackpink as Global Ambassador for Chanel
– Jisoo of Blackpink as Global Ambassador for Dyson & Dior
– Lisa of Blackpink as Global Ambassador for Bvlgari
– Kim Namjoon (RM) of BTS as Global AMbassador for Bottega Veneta
– Jungkook of BTS as Global Ambassador for Calvin Klein
– Jimin of BTS as Ambassador for Tiffany and Co
One case that notes about brand loyalty was a few months ago when Celine announces Danielle from NewJeans as their new global brand ambassador (which previously was Lisa from BlackPink), Lisa’s fans was seen selling their Celine products for low prices.

I need 6 slides including introduction and conclusion
Each slide needs a script that I can read directly off 
For my presentation. Please write this as if I’m 
Speaking directly. Please do the script for each slide in a seperate word document. I have to present for 8 minutes so the script must have enough writing for me to read for this length of time. I will include the 
Instructions and the problem synopsis which the assessment must be based on. 

I need a literature review for my dissertation, an introduction and survey questions prepared based on scales and rsearch.
I have provided my first initial research and the feedback my supervisor gave me. Also provided a document that will explain everything needed in detail.