Category: Marketing

Before beginning this assignment, please read the Forbes Google Glass Article and the Verge.com Meta Glass. These can be found in Module 2 and in the Case Materials Module.
Google introduced Google Glass in 2012 to great consumer excitement. These wearable technology glasses included a camera and a variety of applications displayed on the glasses themselves. However, the product never took off with consumers and is now only used in select industrial settings. The main concerns about the product were high prices, privacy concerns, and bulky design.
Meta has just released a new generation of smart glasses for creators, including audio capabilities, camera, and video (in recording and live stream modes). They have announced the intention to release fully integrated AR glasses by 2027. “In 2025, Himel said the third generation of the smart glasses will ship with a display that he called a “viewfinder” for viewing incoming text messages, scanning QR codes, and translating text from another language in real time. The glasses will come with a “neural interface” band that allows the wearer to control the glasses through hand movements, such as swiping fingers on an imaginary D-pad. Eventually, he said the band will let the wearer use a virtual keyboard and type at the same words per minute as what mobile phones allow.” ( Heath, 2023)
Please answer the following questions after reading the two articles about Google and Meta glasses.
What are the primary reasons, according to the Forbes article, that Google Glass failed to thrive?
Do you agree with this assessment? Why or why not?
If Google Glass were released this year (2024), do you think they would be more successful than they were a decade ago? Why or why not?
How do you think consumers can be motivated to try the current meta glasses knowing that a more fully functional AR version will be released in 3 years?
One key barrier to the widespread adoption of Google Glass was consumer privacy concerns. When undergraduate students were asked about adopting Meta Glasses, their number one concern was also privacy. How do you believe Meta can assuage these concerns?
Based on our book, slides, and lecture, how would you design a qualitative study to determine consumer perceptions of “smart” glasses?
Think back to the material regarding three categories of value. What kind of value do you think Meta glasses should focus on providing for its target market? Why? How do you think they can best communicate that value proposition to their market?
Please note* You should include at least 2 credible, external, supporting sources when answering these questions ( 2 total, not 2 for each question). All sources should be cited in-text and in a reference section in APA or MLA format. You can use these sources as background and perspective on the smart glasses market or to support your answers to any of the questions.

Pick one of the execution styles (try to pick one that no one in your discussion board has chosen already – we don’t want to be too boring. This is an incentive to post early!)
Do some additional web research on the one you pick (everyone is reading the book, so give us something we don’t already know). Make sure you cite the sources from which you are pulling your outside information. For example, you may find research in the popular press, academic journals or trade magazines like Ad Age. A specific example of an execution style would be humor. There are a lot of articles in a broad range of sources on the effects of humor in advertising. Evaluate the execution style you’ve chosen in terms of effectiveness and consumer attitudes based on the textbook, outside resources, and a bit of your own personal opinion.
Examples of advertising executions would include: straight sell/factual message, scientific/technical evidence, demonstration, comparison, testimonial, slice of life, animation, personality symbol, imagery, dramatization, humor, combinations.
Enrich your post with examples of a commercial or print ad demonstrating the execution style you are writing about, as well as any fun facts, opinions from blogs, etc. Just make sure you cite.

Hi,
There are 2 tasks to be completed according to the guidelines and framework provided on the files
let me know if you have any questions
Thanks,
Angel 

It’s a group project for a Consumer Behaviour Research plan.
Just complete the part of Quantitative Research Methodology Plan(the red part in the docx).

Select an organisation(
I select “Nike” )  of your choice from ONE of the following sectors and assess the extent to which the chosen organisation has developed an omnichannel approach in the context of the customer journey and experience:
a) The retail sector. 
b) The financial services sector.
c) The tourism sector. 
d) The capital equipment sector (e.g., machinery, trucks, elevators)
You are expected to engage with the relevant strands of academic literature and material from the internet. Assess the current channel strategy used by the organisation and provide recommendations if necessary to the current channel strategy used to improve their customer journey and experience.   
Guideline: 
1. The assignment should be presented in the report format. 
2. The word count is 2500 (+/- 10%)
3. You are expected to make full use of the electronic library services to access relevant academic and industry-based articles and research. SUPrimo Library catalogue be can found here: https://www.strath.ac.uk/professionalservices/library/ 
4. While there is no set number of total references that you should use, it is expected that you would make use of minimum 15 peer-reviewed journal articles to develop your assignment
and your line of argument. The references need to be cited within your report/essay.
5. The report should include the following parts:
Executive summary, Introduction, Main 
body (up to 4 subheadings within the main body of your report)
Conclusions, References
6. Please remember to use the Harvard Referencing System for both citations and reference list. More information can be found here: https://guides.lib.strath.ac.uk/referencing_guide/harvar  
I recommand this outlines as i agreed with the Prof: 
exc summary, table of contents, introducation
introducation should inform the reader as to what the report will address.
Then you can move on to discuss omni channel different definitions and then omni channel in retailing.
then apply to your chosen company and critque. 
profivde recommendations for improvemnt 
Assignment
Outline: Nike’s Omnichannel Customer Journy and Experience
Introduction:
Briefly introduce Nike and its position in the athletic
apparel industry.
Highlight the importance of omnichannel strategies in
today’s retail landscape.
State the purpose of the assignment: to assess Nike’s
omnichannel approach and recommend improvements.
Literature Review:
Summarize key concepts of omnichannel retailing from
academic sources. This could include: Customer journey mapping
Channel integration
Personalized experiences
Importance of data and analytics
Briefly discuss the benefits of a well-developed
omnichannel strategy (e.g., increased customer satisfaction, brand
loyalty, sales).
Body (up to 4 subs only) 
Analysis of Nike’s Current Channel
Strategy:
Identify all channels Nike utilizes to reach customers
(website, app, social media, physical stores, partnerships).
Analyze how Nike integrates these channels throughout
the customer journey. Consider stages like: Awareness & Inspiration (e.g., social media
marketing, influencer partnerships)
Research & Consideration (e.g., product
information on website, reviews)
Purchase & Fulfillment (e.g., online and in-store
options, click-and-collect)
Post-Purchase Engagement (e.g., loyalty programs,
personalized recommendations)
Use evidence from Nike’s website, apps, social media
presence, and relevant articles to support your analysis.
Evaluation and Recommendations:
Based on your analysis and the literature review,
evaluate the effectiveness of Nike’s current omnichannel approach.
Identify areas for improvement in the customer journey
across different channels.
Provide specific and actionable recommendations, such
as: Enhancing the mobile app’s functionality
Personalizing product recommendations on the website
Improving in-store experiences with technology
integration (e.g., digital displays)
Leveraging social media for better customer engagement
Conclusion:
Summarize your key findings regarding the effectiveness
of Nike’s omnichannel strategy.
Reiterate the importance of a seamless customer journey
across all channels.
Briefly mention the potential impact of your
recommended improvements.
References:
Include a list of all academic sources and online
material used in your research.
Additional Tips:
Consider using visuals like flowcharts or diagrams to
illustrate the customer journey and channel integration.
Structure your analysis with clear headings and
subheadings for easier reading.
Maintain a professional tone and provide evidence to
support your claims.
By following this outline, you can
create a comprehensive and well-structured assignment that analyzes Nike’s
omnichannel strategy and offers valuable recommendations for improvement.

Consumer Behavior Written Analysis Report – CLO 1, 2, 3, 4, 5, 6
This week, you will explore consumer behavior with a real-world lens. Choose an industry close to your interests or career aspirations and conduct a four-to-five-page APA formatted comprehensive analysis. The goal is to not just regurgitate facts but to apply the principles we have explored throughout the course.
Introduction
Start with a personal connection to the material. Why did you choose this industry? How does it resonate with your experiences or career goals? Briefly set the stage for why understanding consumer behavior in this context is essential.
Relationship Between Consumer Behavior and Marketing Strategy
Share your insights on how consumer behavior is a vital part of deploying effective marketing strategies. What personal anecdotes or observations do you have that align with or challenge the theories we’ve studied? Add them in here.
Influence of Value Systems, Cultures, Beliefs, and Ideologies
Consider the cultural aspects of your chosen industry. How have your own cultural values shaped your perspective, and how might they align or contrast with the predominant values in the industry?
Types of Households and Lifecycles
Reflect on the diversity of households within the industry. How might your own experiences or aspirations align with or differ from the typical consumer lifecycles identified in your analysis?
Role of Reference Groups, Subcultures, and Online Communities
Bring in your own experiences with reference groups, subcultures, or online communities. How have these influenced your purchasing decisions, and how might they play a role in the industry you’re examining?
Consumer Perceptions and Marketing Strategies
Share your thoughts on how consumer perceptions shape the success or failure of marketing strategies. Have you ever changed your perception of a brand, and what triggered that change? How can this insight apply to your chosen industry?
Situational Reference Groups
Explore how situational reference groups might play out in your industry. Are there instances in your life where situational factors influenced your purchasing decisions? Relate these experiences to the four types of situational reference groups.
Conclusion
Conclude with a personal reflection. What did you uncover through this analysis that surprised you or challenged your preconceptions? How might the insights gained influence your future career decisions or strategies if you were in a marketing leadership role within this industry?
This assignment isn’t just about showcasing theoretical knowledge; it’s about applying it to a context that matters to you. Bring your unique perspective to this written assignment! Be sure to support your paper with at least seven credible sources, including your textbook.

The presentation should be 7-10 minutes in length, with 6-8 slides that includes the following:
Introduction and Context: Present a clear picture of the context of your interview: name of company, location of the company, who you interviewed (position in the organization), when you interviewed, duration of the interview, how did you interview (face to face or otherwise). Also, any reason why you chose this company and why you chose the specific HRM functional area.
Interview Summary: Present a summary of the information gathered from the interview.
How effectively is the human resource function of this organization contributing to the fulfillment of its mission, objectives, and strategic plan?
What are some of the strengths, weaknesses, opportunities, and threats, as it relates to the human resource function (broadly) and the chosen functional area? What are some of the most pressing issues (2-4 issues) that need to be confronted and solved? Why? Support your analysis with at least three scholarly/professional resources (accessible through the Wilmington University LibraryLinks to an external site. and/or SHRMLinks to an external site.), on the theory and practice of HRM.
What appears to be among the most desirable solutions to pressing issues? Provide specific detail and justifications for your recommendations. Support your analysis with at least three scholarly/professional resources (accessible through the Wilmington University LibraryLinks to an external site. and/or SHRMLinks to an external site.), on the theory and practice of HRM (Note: They may be the same resources for item #2).

Replying to the discussion forum.  
Discussion Topic
How can/should the concepts of segmentation, targeting and positioning be used to businesses’ advantage in their strategic marketing activity (you do not necessarily have to cover all of segmentation and targeting and positioning in a single post – depth is usually better than breadth)? Give examples of how businesses in different market sectors use these concepts, or could do so.

Type of Assessment: Professional Practice Reflective Report (PPRR) Length: 2,500 words The Professional Practice Report provides the opportunity to formally reflect on what we have learned about marketing psychology and what we have learned about ourselves on our professional practice experience, to identify strengths we can build upon, and to target areas for future development. Details of the Assessment criteria are given on the document named “all instructions” and example reflective reports are provided as well. Please go through all the uploaded documents.

The Marketing Mix
Try to address the traditional marketing mix analysis usually seen in marketing plans, and  the following issues as part of your Web marketing plan. Some of these issues may not apply to your situation. Select and address those that are most relevant to your recommended program. 
Product: what products and services are you offering? Is it an augmented product? How do interactivity and individualization contributed to product offerings?
Pricing: What kinds of pricing strategy are you using and Why? 
Communication:  How the firm is going to generate awareness? Are they going to use online levers (banners ads, public relations, search engines, e-mail) or offline levers (TV, magazines, Radio, yellow pages, Billboards), explain why you made such a decision.
Community
The file below shows what the assignment is about. The file is the first part of this paper. 
The iRing strategic plan aims at improving personal health insights and enhancing the Apple ecosystem, by combining cutting-edge technology with everyday wearability. The iRing’s sleek, discrete design combines effortless connectivity and innovative health tracking to enable users to effortlessly monitor their overall health.