Category: Marketing

Your assignment is to pick an established (that is, an existing) product or service that you feel
addresses one of the core needs proposed by Maslow mentioned in the chapter on Consumer
Motivation and Personality. How does the product or service’s marketing communications reflect that
it addresses the need? Or does it not even mention it? Whom does the product appear to be targeting?
Why do you think that’s a good/bad idea?
Then pick another need that you think this same product/service also addresses and provide a specific
example of how the company could position its product/service to communicate the idea that the
product/service addresses this need (e.g., via packaging, promotion, placement in particular stores,
etc.). Also discuss whether the original positioning for the first need and your newly-proposed
positioning based on the second need addresses the same consumer segment or a different consumer
segment(s).
The focus of this assignment is on your ability to understand how products and services satisfy our
needs can be positioned differently depending on which need is emphasized and/or whom we want to
target. A great write-up will include ideas from STP (Segmentation, targeting, and positioning) and the 4Ps (product, price, place, and promotion) so that you can convey you
understand how to apply these concepts in the real world, as well as content pertaining to needs,
motivation, and motives.
Your write-up should consist of no more than five-pages double-spaced. Be sure to address all of the
questions above and, whenever possible, to support your suggestions and claims with reasons and/or
research (this support can be cited and will not count in the page limit). That is, don’t just give an idea
and not explain why you believe in that idea. 
Learning Goal: My learning goal for you for this assignment is to review the foundational marketing
concepts of STP, the 4Ps, as well as to understand how fundamental human needs often form the root
of a marketing campaign. This assignment gives you the opportunity to demonstrate an understanding
of how these ideas fit together, and like all the assignments in this class, is wide open – meaning you
have the creative freedom to choose just about any product or any service you want. So choose
something interesting to you – that will make the assignment more fun – and do your best to illustrate
to me that you can apply these concepts to the selected example.

1. 
Select two of the global considerations from week 4: Ethical, cultural, political and legal requirements of business strategy.  Discuss how these considerations affect starbucks
2. Describe a strategy starbucks utilized to overcome the national crisis related to COVID 19.

i’ve already choose the dissertation topic and which is agreed by my tutor, so i prefer to write this topic for me.my major is ” GLOBAL FASHION RETAILING”

Country Introduction: India
1. Overview
Geographical Location: Brief description of India’s location in South Asia, neighboring countries, and major cities.
Population: Current population statistics and major demographic insights.
Economic Overview: Key economic indicators, major industries, and India’s role in the global economy.
2. Historical Context
Ancient History: Overview of ancient civilizations like the Indus Valley Civilization and major historical milestones.
Colonial Period: Impact of British colonization on India.
Independence and Modern History: Events leading to India’s independence in 1947 and significant developments since then

MY TOPIC IS : SPORTING GOODS 
6-2 Discussion: Ethical and Legal Principles ONE DISSCUSSION POST NEEDED, ONE REPLY TO PEER A, AND ONE REPLY TO PEER B

-Refer to case analysis attached (pdf)
-Refer to Case Study Outline attached (word)
-Use Case Analysis Template attached (word)
-Minimum 3 sources (include the case study)
-Minimum 6 pages or more excluding the title page and reference page

FOLLOW EVERYTHING IN THE ATTACHED RUBRIC !!!!!!!!!!
*****READ ALL INSTRUCTION & OPEN ALL FILES*****
****ONLY UNITED STATES****
*****ONLY UNITED STATES References PEER REVIEWED ARTICLES & THE BOOK: 
” Marketing Management. (16th Edition) Philip Kotler; Kevin Lane Keller;Alexander”
Creating Value at Carlo’s
This competency assessment assesses the following Outcomes:
MT450M4-4: Design a product’s value proposition using branding, pricing, and sales promotions.
GEL-8.03: Apply critical thinking to formulate a logical solution to a problem.
According to Kotler et al. (2022), well-differentiated products can create a significant competitive advantage. Therefore, creating a distinctive aura for a product helps distance it from competitors. Moreover, marketers must have strong pricing strategies to remain profitable and competitive.
Read the scenario and address the checklist items in line with the goals of a hired marketing consultant by Carlo.
Scenario (fictional): In 2020, Carlo or Carlo’s Pizza* launched a new concept of eating pizza — conical pizza! Instead of eating pizza in its traditional form, the pizza dough is eaten like an ice cream cone. The cones are made through a patented device created by Carlo. This technique allows consumers to eat pizza on the go with one hand. Therefore, the pizza does not drip with grease or sauce. The cones are personalized with whatever fixings the consumer desires. Toni is currently using a cost-based strategy for pricing. Market research indicated this product would be a huge success. The organization even started franchising the concept in 2021. Nevertheless, the company has had lackluster sales. Toni believes the company needs a better product and pricing strategy.
Generic Goals:
Sell several hundred thousand units.
Create awareness of new product line to new, prospective clients.
Incorporate digital marketing.
Hire more employees.
Target B2B clients.
Identify the best distribution model for selling to customers.
Part One
Checklist:
Provide a brief introduction to the scenario and define the problem.
Describe attributes of how marketers can differentiate their products from their competitors.
Explain several attributes from the scenario to differentiate the product.
Explain the packaging and labeling for the product.
Design a proposed product portfolio design, including width, length, depth, and consistency similar to Figure 8.1 in your text.
Part Two
Checklist:
Integrate a service with your product using the five determinants of service quality. Provide specific examples for each determinant.
Describe the concept of branding.
Create a brand mantra for the product.
Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product.
Recommend three incentives to market your product to customers.
Explain the pricing goals using the four common pricing objectives.
Recommend a pricing method.
Directions for submitting this assessment. Combine Parts 1 and 2 into a 900- to 1,150-word paper with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references. Submit your paper to the Competency Assessment Dropbox.
*Disclaimer: The organization and any characters and brands depicted in this exercise are fictional. Any resemblance to real organizations, individuals, or brands is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners.
Minimum Submission Requirements
Addresses all the checklist items in a Microsoft® Word® document.
Is written in Standard English with correct spelling, grammar, style, and mechanics.
Has a purpose clearly stated in your introduction statement.
Demonstrates logical and appropriate transitions from one idea to another.
Is highly organized, logical, and focused.
Includes additional title and reference pages in current APA format and citation style.
If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.
Plagiarism
Plagiarism is an act of academic dishonesty. It violates the University’s Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

One of the most important things we can do as practitioners is learn from those doing the work around us. Given the industry case studies and best practices presented in this module’s readings, what are some of the key takeaways you found related to promotional strategies? As I’ve mentioned, social media can’t fix everything; though the readings focus on social media and design, how can you apply these lessons to your overall strategy for your client, regardless of platform or media type? As a side note, all of the professionals included in these course readings are graduates of UWA’s IMC program. 
Post your thoughts in 300 words and give feedback to your classmates, as well. 

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics.
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: Please explain each of these separately and in full. product
price
service
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:
Security issues
Privacy issues
Ethical issues
Legal issues
ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.
The assignment needs to be in a Word document and in APA format.

Identify the customer groups your business has selected to target directly. Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographics, behavior, and needs-based segmentation. Also, recall that positioning refers to how customers perceive your product offering relative to the competition.
Submit the following deliverables:
Market Segmentation and Targeting Strategy
Positioning Map Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation.
Determine which target market or markets your company is best positioned to serve.
Describe the profile of your primary target market.
Consider the needs of your target market and establish a positioning strategy.
Craft a positioning map to visually display the key benefits and competitive alternatives. Follow these standard formatting guidelines for your Marketing Plan deliverables:
12-point, Times New Roman font
Double-spaced
Title Page
Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format. Also, see the attached paper with the Marketing Plan.