Category: Marketing

opic: Teaching Effective Supervisor Skills
Instructions: This project requires you to develop a PowerPoint slide presentation for use as a training tool with brand new supervisors! You are in charge of presenting them with information on how to transition from a worker to a supervisor. There is great satisfaction in taking a brand new employee, helping them to develop their Management, Coaching, and Leadership skills, and then watching them excel! With this in mind, your presentation should have a title slide, an overview, and a body of slides for the audience. You should focus the majority of your presentation (i.e., 8-10 slides) on what challenges a new supervisor may face, what makes a good supervisor (or bad one), and how to transition to becoming a supervisor. Factors to consider in all forms of communication–Who is your audience? What is your message? Are you trying to persuade? Inform?
Here are some guidelines to get you started: You are the Day Shift Supervisor and are going to brief a small group of newly-promoted team leads with little or no past leadership experience. They have all worked up through the ranks at the Always Smiling Toothbrush manufacturing facility. Your audience ages are anywhere from 25-55 years of age, with various business backgrounds, some with military experience, and some that have been in a little trouble before but now want to move up in the company. Many of them have good friends still in lower positions and will have a struggle adjusting. Have fun with some of the topics and graphics of course!
Submission Instructions: IMPORTANT! Save and submit your work as a PowerPoint Presentation with speaker notes
Link here on how to do this in PPT
The body of your presentation should include at least 8-10 presentation slides, in addition to a title slide, introduction slide(s), and references at the end of your presentation for a total of no more than 15 slides. PowerPoint presentations longer than 15 slides will not be read after the 15th slide. As such, please ensure that all assignment questions are answered within the first 15 slides, as your grade will be based on the first 15 slides received.
Your grade will be based on your ability to follow assignment instructions, research conducted, the effectiveness of the training proposed, critical thinking and analysis, and APA 7th edition format.
Please support your ideas, arguments, and opinions with independent research, include at least three (3) supporting references or sources (do NOT use your textbook as one of the three required references, or encyclopedias, Wikipedia, unknown, undated, or anonymous sources, such as brief articles from websites), include a reference section (i.e., 1-2 slides), and cite all sources properly in the text of each slide, in accordance with the 7th edition of the APA manual.
Helpful Tips
I encourage you to go online to Purdue OWL, or Excelsior OWL, which has excellent writing labs for students. Look up PowerPoint presentations in APA format in the search box. These websites will have helpful tips on best practices. TED talks are also another great source of good information.

Read the “McDonald’s and Obesity” case posted above and answer the following questions based on your understanding of the case. Make sure that your answers are detailed and reflect an in-depth analysis of the case. Write your report in a separate file (MS Word format) and upload it to BlackBoard via the link on the assignment page.  
The assignment is worth a total of 50 points. The following rubric will be used for grading the assignment:
Detailed coverage of issues:  20 points (40%)
Logical support for answers:  20 points (40%)
Spelling and grammar:      10 points (20%)
The suggested length of the case analysis is 2-3 pages typed in double space. There will be no penalty for exceeding the length if you have more information to offer. Please answer the questions in reasonable depth.
Questions:
1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
2. Critically discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation.
3. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. Critically evaluate McDonald’s responses to the flak it has drawn in the U.K. market on this issue.

Hi, Please help to write a quantitative thesis with structure as below
Introduction
Literature Review (include research gap)
Methods / Data Collection (using Quantitative method)
Results / Analysis (Analysing SPSS which the data from online survey I will share in 2/3 weeks time)
Conclusion 
References
Appendices
The research examines how Korean
brand ambassadors affect consumer perception and brand loyalty. The aim is to
evaluate if their influence lasts on brand impressions or only raises
temporary sales boost by investigating the impact on consumer behavior and
brand identity.
Research Question: “Do Korean brand
ambassadors influence consumer perception and brand loyalty in a way that
leads to lasting brand impressions, or are their effects limited to
short-term sales gains?”
It is hypothesized that Korean
celebrity endorsements have significant impact on consumer interest and
sales. However, for these endorements to result in long-term brand loyalty,
it is crucial that celebrity’s image closely aligns with the brand’s values, suggesting
that a strong brand identity is essential for maintining customer retention
beyond endorsement period.
I personally would like to explore both aspects of the effects of Korean brand ambassadors on consumer perception and brand loyalty as their fans are notoriously known to have a very active online presence and also great buying power. For example, the co-founder of Maison Kitsune has stated that they receive have great success after Jennie from Blackpink was seen wearing their clothes. Another example was on last week’s major event Met Gala, the social media X  (previously known as twitter) announced that the K-pop boy-group StrayKids  ranked first as the most mention celebrity of the night.  Hence, I would like to find out whether this exposure and sales increase of brands due to the help of associating with the Korean celebrities actually make lasting impression (consumer perception and brand loyalty) on the brand itself or is it just temporary.
Data collection should employ a
structered, quantitative methodology through anonymous online survey. The
survey will feature multiple-choice and Likert-scale questions to find out
more about participants’ awareness of Korean brand ambassadors, their
purchasing behavior, and their perceptions of brands endorsed by Korean
celebrities. The data collected will be statistically
analyzed through SPSS to identify patterns and correlations, providing
insights into how Korean brand ambassadors affect consumer behavior and brand
loyalty.
Some examples of korean brand ambassador:
– Jennie of Blackpink as Global Ambassador for Chanel
– Jisoo of Blackpink as Global Ambassador for Dyson & Dior
– Lisa of Blackpink as Global Ambassador for Bvlgari
– Kim Namjoon (RM) of BTS as Global AMbassador for Bottega Veneta
– Jungkook of BTS as Global Ambassador for Calvin Klein
– Jimin of BTS as Ambassador for Tiffany and Co
One case that notes about brand loyalty was a few months ago when Celine announces Danielle from NewJeans as their new global brand ambassador (which previously was Lisa from BlackPink), Lisa’s fans was seen selling their Celine products for low prices.

I need 6 slides including introduction and conclusion
Each slide needs a script that I can read directly off 
For my presentation. Please write this as if I’m 
Speaking directly. Please do the script for each slide in a seperate word document. I have to present for 8 minutes so the script must have enough writing for me to read for this length of time. I will include the 
Instructions and the problem synopsis which the assessment must be based on. 

I need a literature review for my dissertation, an introduction and survey questions prepared based on scales and rsearch.
I have provided my first initial research and the feedback my supervisor gave me. Also provided a document that will explain everything needed in detail.

Develop a strategy for a product or service to enter the global market. You will need to select an existing product or service that is not currently marketed at the global level, and develop a strategic entry plan. You should be using class concepts throughout this project, including key terms and reasoning supported by class material (lectures, videos, textbook).
I added a study guide that has concepts from the class to use in the power point.

Read the attached article (before the “Old Habits” article in the other discussion board). Post your answer to the following prompts as well as any other thoughts on the article. 1. Do you agree that customer loyalty is based on processing fluency (easy choices) instead of maximized value? Why or why not? What is an example(s) of your behavior as a consumer that supports your position?
2. How does the argument set forth in the article impact how companies should pursue relationship marketing?

Today’s business environment is characterized by a competitive intensity that requires innovative thinking and strategic decision-making competencies. As a business professional, it is essential that you apply the principles of strategic decision-making and design thinking to positively influence the effectiveness of a business in its markets.
In this task, you will act as a consultant for the company in the given scenario. As you complete the task, think about the materials you encountered in the course or past projects you have worked on that required innovative thinking and effective, strategic decision-making. You will be required to provide a market entry overview for the hypothetical company in the following scenario. As part of this market entry overview, you will
assess the internal factors and aspects of the company,
explain how elements of the emerging market influence the design of the company’s product, and
apply the results of your analysis to the market entry strategy.
SCENARIO
A U.S. fishing boat manufacturer is known throughout the United States for its innovative approach to product design, lean manufacturing, and responsive customer service since its start three years ago. The mission statement of the company is “We will provide the most innovative customer-driven design and growth in the industry.” The founders’ ideals for the company are described in the vision statement: “We will be the most sustainable company in the industry.” The company’s ethical statement that guides all conduct and decision-making is “We will make decisions that are sustainable for customers and the environment.”
The company’s founders have created an organizational culture of innovation in which employees and founders are considered equal partners. The founders have provided incentives for employees’ creative ideas and created testing laboratories where customers use the products and provide design feedback. The founders have also invited innovators in other industries, such as gaming and information technology, to improve on the designs.
The company’s organizational structure is decentralized and provides all employees with decision-making responsibilities. All company decisions are evaluated by all employees to ensure that everyone is committed to the decisions. Additionally, all employees can access the company founders at any time for collaboration, shared decision-making, or relationship building.
The company has identified an emerging global market opportunity in India for its products. Successful sales in India could represent a critical moment for the company if the company establishes strategic partnerships that will increase the likelihood of product success. The founders hope to capture profits and market share and expand into other parts of Asia within the first year of selling products in India.
Research indicates market potential for the company’s sales in India because of the importance of the fishing industry in the country. Fishing and aquaculture are primary industries in the coastal regions of India. Economic zones have been established to support the over 14 million people who are an important part of the fishing industry. This industry makes up 1% of the nation’s gross domestic product and 6.56% of global fish exports (Department of Fisheries, 2019).
The company’s goal of the market expansion is to be the first foldable fishing boat manufacturer in India. An origami-inspired foldable fishing boat is the company’s most popular product. This boat comes designed as a plastic carrying case that unfolds into the water like an origami paper boat. This boat is suitable for use in calm water, and the boat can be recycled. The product retails for USD$200.
Traditional fishers in India use nonmechanized boats, which would be ideal for the foldable boat’s entry into the market. Laws and regulations surrounding the use of nonmechanized boats favor importing foldable boats, which would be easy for fishers to carry from home to the water. The business climate in India is open to new partnerships to improve the fishing experience for those who preserve the natural ecosystem with nonmotorized boats. The National Fisheries Development Board (NFDB) promotes the use of natural fishing equipment to reduce disruption to the fishing ecosystem in India (National Fisheries Development Board, n.d.).
The U.S. boat manufacturer’s founders met with the NFDB to request an endorsement for their foldable boats because of the product’s sustainable design and net-zero environmental impact. The founders discovered that the NFDB would only endorse the boat if it was made of plastics used in India in order to reduce the waste products in the nation’s landfills.
This endeavor would require the U.S. company to make a significant investment in India. The company would need to purchase or build a manufacturing facility, or it would need to contract with a facility owner to secure a manufacturing location. It would need to employ Indian workers. Lastly, the company would need to manufacture a new foldable boat made from used plastics in India with an environmentally friendly waterproof coating.
The new foldable boat could be designed in several ways, and the company would need to test a series of plastic products and waterproof coatings to determine which would be suitable for fishers in India. The fishers range in age from 13 to 70, so the design would need to be comfortable and portable enough for all fishers in this target group.
The company decides to hire Indian fishers to help design the product to reach this market. These fishers will provide qualitative, open-ended conversations and data that will be valuable in communicating the product’s features and benefits to other fishers. The product will be tested by a variety of fishers who represent different sectors of the fishing industry, different regions, and different cultural segments. Testing will provide generalizable qualitative data about the product’s use and effectiveness.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
A. Analyze the internal organizational aspects of the company from the scenario by doing the following:
1. Discuss in detail whether the organizational culture is an advantage or disadvantage to the company and explain why.
2. Discuss in detail whether the organizational structure is an advantage or disadvantage to the company and explain why.
3. Describe in detail how each of the following organizational aspects in the scenario influences how the company makes strategic decisions:
a. organizational culture
b. organizational structure
c. mission and vision statements
d. ethical statement
B. Discuss innovations to the company’s product from the scenario by doing the following:
1. Describe two specific characteristics of the emerging market in the scenario.
2. Discuss two product redesign ideas, one unique redesign idea for each of the characteristics you identified in part B1.
a. For each of your two redesign ideas, explain how each redesign idea addresses the related characteristic described in part B1, using supporting details from the scenario.
3. Discuss in detail each of the six stages of the design thinking process the company would undergo to implement at least one of your redesign ideas discussed in part B2.
Note: The six stages of the design thinking process are empathize, define, ideate, prototype, test, and implement.
a. Choose three of the following aspects from the scenario and discuss in detail how each selected aspect would influence at least one of the six stages of the design thinking process discussed in part B3.
organizational culture
organizational structure
company ethics
emerging market culture
emerging market ethics
global legal systems
C. Explain how the company’s organizational culture and ethical statement described in part A3 influence the company’s market entry strategy in the scenario.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.

Listen
Step 1: Getting Started
Open Microsoft Excel that is installed on your computer (Do not work on the online version). You can usually find it in your computer′s applications or programs menu.
Step 2: The Excel Interface
Excel User Interface Free Tutorial
Excel workspace is divided into rows and columns. Rows are numbered, and columns are lettered (A, B, C, etc.).
The intersection of a row and a column is called a cell. Cells are where you enter data.
Step 3: Entering Data
Click on a cell to select it. You will see a cursor blinking in the cell.
Start typing to enter data. You can enter numbers, text, or dates.
Step 4: Saving Your Work
It′s essential to save your work. Click on the ″File″ tab in the top left corner.
Select ″Save As″ and choose a location on your computer to save the file. Give it a name, and click ″Save.″
Step 5: Formatting Cells
To format a cell, right-click on it and choose ″Format Cells.″ You can change the font, alignment, and more.
Step 6: Creating Formulas
Formulas are used for calculations. To create a formula, start with an equal sign (＝).
For example, to add numbers in cells A1 and A2, you would type ″＝A1+A2″ in another cell.
Step 7: AutoSum
To quickly add a range of numbers, select a cell below or beside the numbers you want to add.
Click the ″Σ″ symbol in the toolbar. Excel will automatically suggest a range; press Enter to calculate.
Step 8: Charts and Graphs
You can create visual representations of your data by selecting the data and going to the ″Insert″ tab.
Choose a chart type, like a bar chart, line chart, or pie chart.
Step 9: Spell Check
To check for spelling errors, click on the ″Review″ tab and choose ″Spelling.″
Step 10: Printing
To print your Excel sheet, click on the ″File″ tab and select ″Print.″ Configure your print settings and click ″Print.″
These are the fundamental steps to get you started with Microsoft Excel. You can explore more advanced features as you become comfortable with the basics.
Important Info
The order was placed through a short procedure (customer skipped some order details).
Please clarify some paper details before starting to work on the order.
Type of paper and subject
Number of sources and formatting style
Type of service (writing, rewriting, etc)

the topic is fixed, my major is  ” global fashion retailing” , please check the file attached, it’s about the requirements needed to be included in the reserach proposal, 3000 words, at least 30 references, harvard style,