Category: Marketing

Critical
Reflection Paper
Topic: Marketing Research
Mandatory
sections to be covered:
2 –
Explain the topic in detail:
1. Make a section titled “Literature Review.”
2. Start this section by explaining the TOPIC
from your textbook.
3. Expand your topic explanation by using
articles published in peer-reviewed scholarly journals (within the last five
years (2018 – 2023).
4. Organize your Literature Review section into
subsections, each subsection explains one concept or theory related to the
topic, and cite your statements by using APA-formatted in-text citations.
5. Give the paragraphs APA-formatted
leveled-titles.
3 –
Provide relevant research in support of the topic:
It means, support ALL your:
• Claim statements,
• Standpoints,
• Analyses,
• Arguments,
• Recommendations
With APA-formatted in-text citations from
peer-reviewed scholarly journals published during the last 5 years.
4 –
Relate the topic to a real life business experience, failure, opportunity, or
missed opportunity, as follows:
• Make a section titled “Marketing
Opportunities/Issues.”
You will identify marketing/business
opportunities or issues related to the topic by using a company as an example,
(you may use your current or previous employer or any firm).
5 –
Provide your personal reflection on the topic.
• Make a section titled “Personal Reflection on
the Topic.” Personal reflection means explaining your observations or practical
experience related to the topic
6 –
Provide recommendations for additional or future use of the identified
marketing opportunities or risk mitigation for the identified issues, as
follows:
Make a section titled “Recommendations;” under
this section, your will include the following:
• Recommendations to exploit the marketing
opportunities that you identified in Step 4, AND/OR,
• Recommendations to mitigate the risks of
issues that you identified in Step 4.
• Support your recommendations with
APA-formatted in-text citations from peer-reviewed scholarly journals published
within the last 5 years.
7 –
Conclude the paper:
• Add a “Conclusion” section and make a good
conclusion.
Text
Book: Marketing Management by Kotler, Keller and Chernev
High-Level
ppt on the topic and core conepts:
Learning
Objectives
5.1 Define
the scope of marketing research.
5.2 Explain
the marketing research process, how to gather and analyze market data, and how
to develop a research plan.
5.3 Explain
how to measure and forecast market demand.
5.4 Define
the different approaches to measuring marketing productivity.
CORE
CONCEPTS:
• Internal
Research: We collect internal
information
about our business strengths and weaknesses, analyze the information, and come
up with:
 Strategic
recommendations to utilize and improve the strengths
 Strategic
solutions to overcome the weaknesses
CORE
CONCEPTS:
• External
Research (Customers): We collect
external
information about our Customer Needs, Wants and Buying Behavior, analyze the
information, and come up with solutions:
 Design
and produce products of value that meet their Needs/Wants, achieve customer
satisfaction, and create loyalty
CORE
CONCEPTS:
• External
Research (Competitors): We collect external information about our Competitors,
analyze the information, design competitive strategies to respond to them such
as:
by
price/quality/services
by
promotion
by place
(product distribution)

The purpose of this assignment is to apply accounting revenue recognition concepts in a case study.
Read the article “Revenue Recognition Guidance and the Potential for Fraud and Abuse,” located in the Topic resources. In addition, refer to the Starbucks Financial Data – SEC Filings, Form 10-K for the most recent fiscal year and locate the note on revenue recognition in the notes to the financial statements. Provide a 500- to 750-word paper addressing the following items:
Summarize the five-step revenue recognition standards as presented in Chapter 4 of the textbook.
Refer to the Starbucks Form 10-K and provide examples of how Starbucks follows the five-step revenue recognition model. https://investor.starbucks.com/financials/sec-filings/default.aspx
Refer to the article “Revenue Recognition Guidance and the Potential for Fraud and Abuse” and discuss how the five-step revenue recognition model may prevent Starbucks from committing financial statement fraud. Provide examples to support your points. Note in the article that there are subheadings for “Fraud and Abuses” and “Implications of New Guidance;” these may provide some helpful ideas for this portion of the assignment.
Name the Microsoft Word document “LastnameFirstinitial.ACC502.T2.”
Prepare this assignment according to the guidelines found in the APA Style Guide.  An abstract is not required. 

Using the Real Estate industry. Write an article that explains 5 key points marketers in this industry should know about these 5 topics: blockchain, NFTs, DAOs, Web3, and digital twins.
Provide links to references used.
References that can be used are below:
How NFTs are building the internet of the future: https://www.ted.com/talks/kayvon_tehranian_how_nfts_are_building_the_internet_of_the_future
The Dream of Digital Ownership, Powered by the Metaverse: https://www.ted.com/talks/yat_siu_the_dream_of_digital_ownership_powered_by_the_metaverse
How blockchain will impact marketing and advertising in 2019 & beyond

Calma, J. (2021, March 15). The climate controversy swirling around NFTs. The Verge. Retrieved from https://www.theverge.com/2021/3/15/22328203/nft-cryptoart-ethereum-blockchain-climate-change
Feldman, R. (2021, October 17). Fasten your seatbelt: Crypto’s impact on marketing has only just begun. Cointelegraph. Retrieved from https://cointelegraph.com/news/fasten-your-seatbelt-crypto-s-impact-on-marketing-has-only-just-begun
Marr, B. (2022, January 24). What is Web3 all about? An easy explanation with examples. Forbes. Retrieved from https://www.forbes.com/sites/bernardmarr/2022/01/24/what-is-web3-all-about-an-easy-explanation-with-examples/
Ruane, J., & McAfee, A. (2022, May 10). What a DAO can — and can’t — do. Harvard Business Review. Retrieved September 10, 2022, from https://hbr.org/2022/05/what-a-dao-can-and-cant-do
Sundararajan, A. (2022, February 28). How your brand should use NFTs. Harvard Business Review. Retrieved from https://hbr.org/2022/02/how-your-brand-should-use-nfts
Tomsett, D. (2022, May 24). Are we ignoring the potential of virtual ambassadors in the Metaverse? Forbes. Retrieved from https://www.forbes.com/sites/forbestechcouncil/2022/05/24/are-we-ignoring-the-potential-of-virtual-ambassadors-in-the-metaverse/

This is an E Book Assignment that requires you to be well versed in Adobe Illustrator. I will attach the instructions.

Exam Content
Scenario
Imagine you are a program manager for a health care system, and you have been asked by your board to develop a report that analyzes the market perspective and potential of one of its possible service sites. You will use your skill in marketing analysis to analyze a health care organization from a market-based perspective by researching market demographics, assessing how health care organizations can use marketing to target consumers, and examining how demographics data can be used to effectively market services to consumers. 
Preparation
Review “Comparing Walk-in Retail Clinics and Urgent Care Centers” from this week’s learning activities for more information on retail and walk-in clinics.
Watch the following six videos as you prepare to complete the assessment:
“Target Market”
“Target Market: Culture and Demographics”
“Target Market: Baby Boomers”
“Target Market: Generations X, Y, Z”
“On-Site Clinics”
“Urgent Care”
Select 1 of the following in your community or surrounding area. 
Walk-in clinic, such as an urgent care facility
Retail clinic in your local grocery store or retail pharmacy
No-appointment physician’s office
Research the market of your chosen facility. Consider the following questions as you complete your research:
What are the demographics of the consumers who might use the selected facility? This may include data such as: 
Age 
Gender 
Income 
Race 
Marital status 
Education 
Occupation 
Home ownership 
Number of people in the household 
Age of the home  
Where is the selected facility located?
What marketing strategies could be used to attract consumers to the selected facility?
Consult the following resources for help finding this information: 
The United States Census Bureau provides data about the people, places, and economy of the United States. Search the website to find the population, average income, and other frequently requested data about a community. 
USA.gov provides topographical and statistical information about the United States, including population, demographic, and economic data. 
The U.S. Bureau of Labor Statistics provides wage and occupation data at national, regional, state, and metropolitan-area levels. 
Assessment Deliverable
Write a 700- to 1,050-word market analysis report of the facility you selected. In your report:
Describe the facility you selected, its location, and the services it offers.
Analyze the demographics of the consumers who might use the selected facility. 
Analyze the marketing approach used for the facility.
Consider the targeted audience based on the demographics of the consumers who might use the facility.
Consider whether marketing techniques can be the same when marketing to different demographics.
Format your references according to APA guidelines.
Submit your assessment.
Assessment Support
Review the rubric for guidance on deliverable expectations.
Review the Marketing Analysis Report Example Data to guide your work, but do not copy any information.
Visit the Center for Writing Excellence for assistance with grammar, APA formatting, and other writing topics.

Please read the MarTech B2B relationship marketing article ( found in Module 2 and attached below) and respond to the following questions:
How does this article relate to the content from our first two modules ?
What was your key takeaway from the article? Why do you think this stood out to you?
Which one of the five components of their new marketing program do you think will be most beneficial to the firm? Why? (Feel free to bring in another example here, either from marketing news or your own experience).
Your post should be a minimum of 500 words.
This discussion is primarily subjective, but you should include specifics from the course content and the article. You will be evaluated based on the specificity of your answers, incorporation of class content, and evidence of critical thinking (answering the “why”.)

Instructions
The 4 P’s of the Marketing Mix; Product, Price, Place (distribution) and Promotion By Jorgetarlea – Own work, CC BY-SA 4.0
For this assignment I would like you to review Video Case 1: Bombas: Creating Socks with a Purpose!. This case study is located on pages 22-24 of the Kerin, et al. text. (If page numbers are not exact the case study is located towards the end of Chapter 1).
This case discusses how Bombas’s founders created an exceptional line of products, stimulated interest using targeted promotional strategies, and retailed the line to consumers through social media. Read it carefully and digest the strategies that deal with the four Ps:
Product
Price
Promotion
Place (distribution).
These strategies are known as the Marketing Mix.
Next, review Appendix A: Building an Effective Marketing Plan on pages 58-72 of the Kerin et al. text. In doing so, you will see how marketing practitioners use the Marketing Mix to develop a course of actions aimed at reaching the company’s strategic goals.
Your Task: assemble these essential pieces of a prospective marketing plan for Bombas:
Mission: Focuses on the activities of Bombas for stakeholders.
Goals: Targets against which the company’s performance are measured.
Core Competency: Abilities to provide high quality products and services.
Customer Characteristics: Main demographics and lifestyle analysis.
Competitors: Companies and products that seek to displace Bombas in the marketplace.
Marketing Objectives: Planned targets against which marketing activities are measured.
Marketing Mix: The four elements included in the marketing plan: price, product, promotion, and place (distribution).
Assignment Instructions
The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not focus on the company’s history and do not retell the case, as it won’t give you any points. The main goal of your essay is to demonstrate that you have gained a solid understanding of the marketing mix and how it can be used to reach the strategic goals of the company.
Be sure to cite the textbook and other sources correctly, so that your academic integrity is not called into question. Your assignment is expected to be 1,750-2,000 words (5-6 pages, 12 point font, 1.5 line spacing) and should include an annotated bibliography. The essay should be well written and organized, in proper format (APA, MLA or Chicago), using proper sentence structure and spellchecked.
The How to create an Annotated Bibliography and Research and Library Tips pages of the Course Information documents will assist you in successfully completing this assignment. For further information on how you are graded please review the Writing Rubric

Case study on this article lululemon that will be attached. It is not all just an essay. You must include a chart and tables including a little bit of math. But there is a Template exactly showing you what to do.

Instructions
Based on the work completed during this course, submit your final Marketing Plan. Be sure to include the following:
Title Page 
Why Select Your Consultancy
Your USP
External – Situational Analysis
PESTEL
Competitors
Porters 5 Forces / Diamond  
Internal – Company Analysis
SWOT
Strategy
USP
SCA
Positioning
Marketing Mix
Target Strategy
Recommendations
Action Plan
Support your marketing plan with at least 3 scholarly or professional resources. 
Length: 6-8 pages, not including title and reference pages. 
instructor feedback : 
Overall Feedback
Azucena,
Nice draft of your Marketing Plan.  Here are some comments for your consideration:
Regarding positioning, it’s important to develop a positioning statement vis a vis a major competitor. So, “Our _____(fill in the blank) solves _____________(fill in with what problem it solves for the customer) by __________(describe what it does for the customer) better than _________(list competitor product) which does _______(fill in the blank). Does this make sense?
With regard to the marketing mix (4 P’s), as for the product being high quality, are there partners (e.g. Chronometer a nutrition based science company) who might be a great collaborator with Apple. Are there other ideas for keeping the product high quality and differentiated from main competitors?
I like your thorough review of the target market -and am intrigued by the secondary target as enterprise for workforce management!

CHOOSE ONE TOPIC FROM BELOW!!
1. Debate the impact of digital technology on the way we live, work and enjoy ourselves by focusing on freedoms and limitations. (CO 1,2 and 3)
2. The digital environment is disruptive, volatile and highly susceptible to change. Strategy involves long-term planning and future resource allocation. Discuss the conflicts raised by these two statements for a firm planning its future digital strategy.(CO 1,2 and 3)
3. Critically evaluate the impact of the digital on the marketing mix for an industry sector of your choice.(CO 1,2 and 3)
4. Select three websites of your choice and compare their design effectiveness. You should describe design features such as navigation, structure and graphics.(CO 1,2 and 3)