In this week’s Trailblazer videos, you saw two examples of real-life businesses using marketing strategies to solidify their brands. The second part of our case study about The Cube showed that Tammira Lucas understood that she wanted her company to have a household brand with a specific focus on meeting the needs of mom entrepreneurs. You’ll now consider similar branding ideas for your Market Line business.
Market Line Business Reports:
Jaquar/Land RoverDownload Jaquar/Land Rover
Macy’s Department StoreDownload Macy’s Department Store
Dollar GeneralDownload Dollar General
Cheesecake FactoryDownload Cheesecake Factory
KiaDownload Kia
Activision/BlizzardDownload Activision/Blizzard
Cabela’s Sporting GoodsDownload Cabela’s Sporting Goods
For this week’s discussion, use your Market Line business to respond to the following branding topics:
What words, feelings, and images come to mind when you hear the brand name for your selected Market Line business, or see the brand’s logo? Why do you think the marketers have created these feelings and thoughts for consumers?
What type of branding strategy do you believe the business is currently using with their target audience? Do you believe they are using the correct branding strategy with the target audience ? Why or why not?
Category: Marketing
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Title: Developing a Strong Brand for Market Line Business: Analyzing Branding Strategies and Techniques