Category: Marketing

Brief:
This is a group assessment. and has two parts: Report and Presentation.
You need to give me three documents:
1. a 600-words report
2. a 100-words script
3. a 1-page slide (Power Point)
Report Instruction:
1.This is a group Assessment. The instruction and client brief is attached in the file.
2. I am responsible for “Communication & Creative Strategy ”  and  “Campaign Evaluation” .
3. Some of the other parts are done, and attached in the “Group report ” document.
You must write based on it.
4.Length: 600 words
Presentation:
1. a 100-word script and a 1-page slide for  “Communication & Creative Strategy ” .

Attached are the instructions; do not use a company that is from the top 100 companies in the world. 

In this course you will be working with the owner of a start up retain businesses on market selection and location analysis, managing retail operations, and retailing future. Each owner has their own set of mission, vision, purpose, objective and sale goals that they would like to see presented.
To ensure that the learning objectives are met for this course each student is responsible for developing a innovative outline retail plan that the company can use to market their brand and increase revenue. This is Grading Rubric
https://cdn.inst-fs-iad-prod.inscloudgate.net/b1e639d9-fe86-49b6-bc60-64e2ac75dcd8/Principles%20of%20Retail%20Semester%20Project%20Grading%20Rubric.pdf?token=eyJhbGciOiJIUzUxMiIsInR5cCI6IkpXVCIsImtpZCI6ImNkbiJ9.eyJyZXNvdXJjZSI6Ii9iMWU2MzlkOS1mZTg2LTQ5YjYtYmM2MC02NGUyYWM3NWRjZDgvUHJpbmNpcGxlcyUyMG9mJTIwUmV0YWlsJTIwU2VtZXN0ZXIlMjBQcm9qZWN0JTIwR3JhZGluZyUyMFJ1YnJpYy5wZGYiLCJ0ZW5hbnQiOiJjYW52YXMiLCJ1c2VyX2lkIjoiNTcyODAwMDAwMDAzNjg2NjAiLCJpYXQiOjE3MTQ3MzM5NzAsImV4cCI6MTcxNDgyMDM3MH0.bZBcuutptIZIv5YsfwTC1ecK5N8PKp6Z1hNyhyYBDIUBnXnN9kAyFXP4pAUUtdRNwwzb9mvWm2QVNWkAShQR2g&download=1&content_type=application%2Fpdf

Marketing Seminar Final
Topic: “Examination into youth brand loyalty”
Due: Sunday May 5th
Directions for Original Research Project
Purpose is to examine the subjects thoroughly and present  your findings to the class.
Secondary research should be completed about the subject.
Research should be as recent as possible, hopefully the last two or three years. The library has many data banks you can use.
As well, primary research will be conducted on the subjects at hand. You can use Survey Monkey, Facebook or other sites. You can also do the research collection on your own.
You will need a questionnaire in order to collect the primary research. I will check it over for you.
Upon completion of the data collection, you should compare what you found in the secondary research with what you found in the primary research. You will report this in a professional manner both in your paper and your presentation. You will need a minimum of 100 subjects.
Paper will be approximately 10 pages. Footnotes and bibliography are necessary. Please use APA for all citations, 12 font, margins of 1 inch.
I suggest that you outline your paper and the process you will use.

Using your value propositions you previously developed, create a messaging framework that organizes, categorizes, and prioritizes your key brand story themes and their corresponding proof points. This will be helpful for your content calendar and content library creation. While there is no specific length requirement for each of these elements individually, your finished, formatted framework should be take up about one page. I attached a template example.

1. This Assignment 3  need to be written based on my Past Assignment 2 (Attached in the “2-Past Assignment 2 ” document).
Please read my Assignment 2 carefully.
2.5 pages max (except for tables, figures, and references).
Please add some tables and figures when needed.
3.Times New Roman, 12PT, double-spaced 
4.No Using AI

Based on the provided text from the Executive Summary.docx file, here is a concise overview addressing the key points and main ideas:
**1. Mission, Goals, and Strategies:**
– **Current Market Situation:** The summary delineates the company’s existing social media presence and activities.
– **Competitive Analysis:** It examines the activities of the foremost 2-3 competitors.
– **Listening Results:** The summary reviews feedback from the public concerning the industry, competitors, and the company itself.
**2. Recommendation:**
– It suggests the implementation of specific management tools such as Hootsuite for enhanced social media management.
**3. Company Strategy and Positioning:**
– **Target Market:** Identifies key personas including individuals aged 50+, mothers, and teenage girls aged 13-17.
– **Positioning Statement:** Formulated distinctly for each persona to optimize engagement and relevance.
**4. SWOT Analysis:**
– A comprehensive SWOT analysis is outlined to evaluate strengths, weaknesses, opportunities, and threats related to the company’s market position.
**5. Social Media Marketing Communication Plans:**
– **The 4 P’s:** Articulates plans considering Product, Price, Place, and Promotion.
– **Platform Selection:** Recommends the utilization of platforms such as Facebook, Twitter, Instagram, etc.
– **Rationale:** Explains the appropriateness of each platform for the specific personas targeted.
– **Creative Recommendations and Strategies:** Provides exemplars of creative content and basic engagement strategies for each platform.
**6. Measurement & Execution:**
– **Key Process Indicators:** Includes metrics such as network size/growth and audience engagement.
– **Monitoring Tools:** Advises on the employment of specific tools for monitoring social media performance.
**Submission Requirements:**
– The document should extend to 14-16 pages, incorporating visual elements like charts and graphs, and should refine content from previous assignments with enhancements based on feedback.
This summary encapsulates the strategic approach outlined in the Executive Summary for enhancing the company’s social media presence tailored to specific target personas, with a clear focus on competitive positioning, strategic platform use, and measurable outcomes.

In week 7, students created a PowerPoint presentation on the product’s marketing plan. For your final discussion board post, you will be providing a video of the PowerPoint presentation, product summary, and next steps. Presentations will include: Minimum of 6 slides plus a Title Slide and Reference Slide (8 slides total)
Video presentation total time: 3-4 minutes Be sure to provide just a SUMMARY of each section to stay within a 3–4-minute video timeframe. Title Slide
Company and Product Overview
Mission and Vision Statement
SWOT Chart
Segmentation – Target Market
Marketing Strategy
Marketing Research Ideas
KPI (NEW section added for this discussion)
References
Post Video
In PowerPoint, select the “Record” tab on the top of the screen. Select the record “From Beginning” button and include audio and video. Preview your recorded narrations, animations, transitions, ink, and laser pointer gestures. Export the video of your presentation or save it as a show to share as your discussion board post this week. If you are not able to use the PowerPoint Record tool for your presentation, try other tools: Zoom and record your presentation with video and audio (free)
Screencast-O-Matic (free for less than 5 minutes)
Google Share: watch the video for instructions: https://www.youtube.com/watch?v=gm7JIxZQZ_4&t=3s

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?

Both in traditional and online classrooms, journal entries are used as tools for student reflection. By consciously thinking about and comparing issues, life experiences, and course readings, students are better able to understand links between theory and practice and to generate justifiable, well-supported opinions. This kind of writing assignment is meant to be interactive, as you engage with ideas and experiences that bring about questions, comparisons, insights, criticisms, speculations, and tentative conclusions. Although somewhat less formal than essays or other course writing assignments, journal entries should still construct a coherent narrative, use complete sentences, be grammatically correct, and be scholarly in tone.
Each entry, should be thoughtful and comprehensive (two or more paragraphs) and relate the journal entry to Reflect. If you wish, you may also choose to write about one of more themes from the list below. Include your original critical thinking and in some way, link to the concepts we are studying in class during the time of entry. There are 7 entries for Journal 2. Please complete them all.
The journal should be kept on-line in a format that is easily provided to instructor (use Microsoft word or google docs)
It will be submitted at time of end of semester in Assignments Journal 2.
Be sure to read the attachment for tips on writing journal entries to support classroom learning.2/content/enforced/59106-FA21_INTG1-GC_1005_1_014/Tips on Journal Writing 1.docx
Journal Entry 7
According to a report in CNBC, social media ad revenues reached $41.5 billion in 2020. Making up nearly 20% of all internet revenue. Digital video saw 20.6% year-over-year growth, increasing its share of total internet ad revenue by 1.3% to reach 18.7% April 7, 2021. To what do you attribute the extreme growth of social media ad revenue and digital video growth? From your perspective is it effective to achieve sales? Or not? Give an example of an outstanding social media ad. What do you predict will be the future trend for this media channel? Please put you reflections in your journal.
Journal Entry 8:
Consumers have a limited attention threshold, and you must get to them, with a message they respond to, within 8 seconds. Consider your personal interfacing with digital media. Where do you primarily visit on the internet and what are the digital ads that you see most frequently? Which ads have you clicked through to their website? Which digital ads led you to make a purchase and why? Think about your viewpoint as to the effectiveness of this vehicle and respond to this in your Journal.
Journal Entry 9:
Measure your time on social media for the entire week, Thursday – Thursday. Determine how many hours/minutes a day are you using it, posting, responding? List the top sites/locations you are on. Reflect on the advertising you see in this context? What are your favorites and why? What the ones you feel are ineffective? How could social media advertising be improved or more effective for sales. Respond in your Journal entry for this week
Journal Entry 10:
In the advertising and marketing world, we not only deal with the entirety of marketing fundamentals to establish campaigns, we also work with teams of associates in various areas of the business we promote – from research to business, finance, manufacturing, distributions, sales, marketing, human resources, support staff, clients, etc. This week reflect upon the process of group dynamics and managing teams. What are the best ways to develop a united group effort and ensure that all areas are listened to and incorporated as part of the marketing process? How can group work best be managed? How can you handle those who are non-contributors or those who take too much control? What is the best way to ensure a collaborative and productive end result? Please provide your thoughts in Journal writing
Journal Entry 11:
For your final reflection for the semester, review the content of each class this semester and provide your perspective on what worked in the class, what could be improved and what needs to change. What were some of the key learnings for you for this semester? How, has it made you view advertising and your professional aspirations?
Please view this TED talk on How to Give a Killer Presentation
/content/enforced/59106-FA21_INTG1-GC_1005_1_014/How to Give a Killer Presentation – Lessons from TED – Claudio Sennhauser1.html
Additional Options to Write about. This is optional and does not replace Reflections listed above.
Purchase decisions you make
Purchases you observe others make
Ads you read, hear or watch and your opinion
Discussions you have with others about products/brands
Observations or thoughts about class discussions or reading
I will Provide what i did last time fo Journal 1 Entries you can see for example
Requirements: 10