Category: Marketing

Three Fundamental Principles of Research Ethics
Based on class discussions, discuss and describe each of the three fundamental principles of research ethics as outlined in the Belmont Report. Provide a detailed explanation for each principle.
For each principle, offer a unique example of how it can be applied in the marketing research process. Please choose examples that differ from those covered in class. Note:
Excessive elaboration beyond the topics discussed in class may result in point deductions.
Since this is the last weekly assignment of this semester, no late submission window (3-day) is provided for this assignment. The deadline is May 12, 11:59 PM.
AI Tool Usage Policy
Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.
Consequences of Plagiarism: If plagiarism involving AI-generated responses is confirmed, the outcome will be an “F” grade, reflecting a breach of academic integrity.

You have to watch the Followig video and answer the following questions in the assignment brief.
Ps:  The video link is attached in the assignment brief!!!
Please follow the assigment brief instrutions!!

IVE INCLUDED ALL PORTIONS OF THE MARKETING PLAN
PowerPoint Marketing Plan
Student Instructions: This week, students will incorporate the previous sections of the marketing plan into a PowerPoint presentation. The presentation will include sections from Part 1-5 of the Marketing Plan. Be sure to include speaker notes for each slide and research references in APA format on the final presentation slide. The presentation will include a title slide, a minimum of one slide per marketing section, and a reference slide. Minimum of 6 slides + Title Slide + Reference Slide
Title Slide
Company and Product Overview
Mission and Vision Statement
Segmentation – Target Market
SWOT
Marketing Research
Marketing Strategy for the Marketing Mix
References
Submit the final presentation as an attachment to this assignment.
Be sure to review the rubric before starting the project. The rubric provides details on each section of the graded assignment.

For my Assignment 2, you need to follow all the details in the instruction PDF!!!!
The elements that you address under each of the headings can form sub-headings. The structure should be like I said in the PDF. You must read my Assignment 1 carefully to complete this assignment 2. This is because all content is based on the first one.

Please use the file that I have provided to write a detailed marketing plan. please include all this information,
Company Description – provide a company description that includes a summary of the organization, the need for marketing for that product/service, and the overall corporate goals for the marketing plan
Product/Service Summary – describe the size of market segment, key characteristics, target market, and customer profile, and provide a SWOT analysis
Marketing Plan Goals – describe the goals of the plan (increase revenue, increase awareness, increase subscription/following, etc.) and the key metrics to measure success
Core Messages Plan – describe the themes and messages that will be used to meet the goals of the plan
Communication / Social Plan – list and describe the ways you will communicate/promote your product or service; provide at least 2 social and 1 longer written examples of communication
Digital Marketing Plan – list, describe, and mockup ways you will use digital marketing components to promote your product or service
Pricing Plan – describe in detail how your product will be priced; include competitive analysis or research you plan to conduct to effectively price the product or service
Content Plan – list and provide at least 3 examples of content that be used to improve search engine optimization along with the target keywords or phrases
Assets – Get creative! List and provide 3 examples of assets you will use to promote your product/organization. Assets can include video, brochures, training, imagery and more.
Team Strengths – describe how each team member used one of their strengths to help the team (slide per team member)

Please help me to do the assignment. You don’t have to write like an essay; you just need to answer the question. Please look at the document before bidding. Thank you!

I need help with Excel work that needs some calculations and fill-in-blanks with data. 
No need for the report or analysis as I need to fill in the excel first.
There are about 6 sheets that needs to be completed. and each data should come from others so you cant really put any data manually unless for some cases.

Consider a nonprofit organization in your life (this could be your church, a charity, an organization on campus, etc.) and analyze whether they do a good job of building their brand.
Answer the following questions:
What type of organization is it? (Examples: church, charity, student organization, etc.)
Do they have high brand equity?
If you choose to measure the organization’s equity, how do you think people in your community would answer the qualitative and quantitative questions referenced in chapter 14?
Give two recommendations to help the nonprofit build its brand (or further enhance it if you feel it already has a strong brand).
*Use proper spelling and grammar. While we can all make errors (spell check is my friend), in general, use a writing style similar to you would for a formal paper. Add your response first, after doing so, interact with at least two other students’ responses by discussing whether or not you agree with their answers.

Please help me research and write about the export plan (South Korean) of Raising Cane’s. Thank you!

Background
Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it’s found you need a national sample then, you can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (Document attached). Complete sections one and three based on secondary data collected through outside research.
Cover Slide: Include name of student, Professor and the brand that is being covered. (Slide 1)
Section 1: Background
A) Give some introductory information about your product/brand. Include the current status of the four P’s. Not needed is historic information (company beginnings, etc.). Only current data is needed here. (This should be covered in slides 2-5, one slide for each area of the Market Mix)
B) Research and discuss the brands target market:
demographics (slide 6)
also include the geographics, psychographics and any behavior-based segmenting variables (label them by base) (slide 7)
typical decision-making aspects (How would the target go through the Consumer Decision Process? Where in the Consumer Decision Process does there seem to be issues?) (slide 8)
identify one market segment that you will discuss as a target market using segmenting variables discussed above. (slide 9)
Section 2: Consumer Influences
Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning why you believe the influence is relevant. (Each Consumer Influence should be it’s own slide 10-12)
Examples of what might be included:
Attitude
Perception
Learning/Memory/Consumer Information Processing
Motivation
Emotion
Personality
External Influences:family
culture
social class
reference groups
situation
generation
any other external influences.
Section 3: Marketing Strategy (Identify current issues that may need consumer behavior research). Outline at least SIX questions for each of the three Consumer Influences (from SECTION 2) relating to the brand being explored (relating directly to Consumer Behavior internal and or external factors). Each group of questions must have at least 6 closed-ended questions which explore the dimension in detail. For each question, give an explanation as to why it needs to be asked. State the question and then give the reasoning. Be sure to organize by paragraph. DO NOT question using marketing terms or concepts (ex. What are your perceptions of the brand?). Qualifying questions (demographic or otherwise) are not included in the required number but you can ask these to get the correct sample for your survey. (Slides 13-18)
Examples of areas that pair nicely with the Consumer Influences include:
advertising
consumer decision process (be specific which stage)
public relations and publicity
sponsorship
cross promotion
product distribution (specific retailer, shelving, etc.)
product placement
alternative media
pricing
sales activities
customer service
packaging
brand name, brand images, brand personality figures or celebrity endorsers Section 4: Present and Survey Respondents
A) Complete a Consumer Behavior Survey with at least 20 questions using the questions created in Section 3. The breakdown of the questions should be 18 closed-ended questions and 2 open-ended questions. Be sure that the closed-ended questions are numerically scaled questions (horizontal scales presented, adjectives are numerically represented and the presentation is horizontal for the scale offering the + choices from left to right. Here is an example:
The taste of Coca-Cola is important when choosing this brand to purchase:
Very Likely +3 +2 +1 0 -1 -2 -3 Not Very Likely
B) Collect survey results from at least 10 respondents that would be a part of the main target segment discussed in section 1. In this section, tell how you implemented the instrument (survey) whether is be in person (paper), internet or social media (which one). Also comment on how the subjects were recruited to take the survey. Did you offer any incentive? Were there difficulties in doing this? What was your response rate (number of surveys mailed/posted vs. what was turned in or taken, if applicable).
(Slide 19 and 20 should represent a copy of the finished look of the survey, the one that was given to the respondents)
Section 5: Analyze Finding/Conclusion
Analyze your findings from the survey, including a minimum of one table. Discuss how your findings (even though they are from a very small sample) could be the basis for a larger research project to be conducted by the brand. A copy of the survey itself and your resulting data must be included in your presentation (results can be in table form). Last, make your recommendation if there needs to be a larger study conducted or not (and why). Identify and recommend which type of research approach should be done (Positivist or Interpretivist) and why.
(Slides 21+)
Submission Requirements
Your final project must be submitted as follows:
PowerPoint presentation format.
No fewer than 20 slides organized by topic (do not use “notes” on the bottom of the slide)
Typed, double-spaced, in 16-18-point Times New Roman
Prepared using an acceptable college-level style guide such as APA, MLA, or UMGC’s Guide to Writing and Research; all of these guides can be found in the virtual UMGC library
Presented in such a way that the reader can clearly understand your logic and conclusions. Organize using the slide outline given in the assignment.
Posted in your Assignments folder not later than midnight on the due date for this assignment, according to the syllabus
Use required headings
Citations (end/foot notes) within text is required as well as a references slide (Use APA) at the end of the paper
Cover page and references slide are required and included in the slide number.
Keep text analysis in the business tradition of a 3rd person voice (no I, me or my, we, or you, etc).
DO NOT use portions of a another project (typically Principles of Marketing 350) to plug into any of the requirements for this project. The two projects are very different.