Category: Marketing

The responsibilities of product marketing manager include communicating a product’s value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.
With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product and address the following questions
1.      In the short-term, how does a marketing manager encourage growth through sales promotions of the product?
2.      What are the similarities and differences between advertising and sales promotions for the product?
3.      What benefits and challenges are associated with each?

Product desription- Detail what your new produst is, key features, benefits, and what problem it addresess for the customer.
Market analysis- Dicuss what advantages you have over your competitiors. 
Create a swot analysis using 2-3 strengths, weakneses, opportunities,
and threats 
Identify the competitors of the company that you are using 
Assess thses competitors’ strengths and weaknesses
Discuss your strategy for attacking or avoiding these competitors
Market Strategy- Be clear on your strategy and rationale for choice using market penetration, market development, product development and diversification. 
What is the marketing mix going to be.
Marketing Mix using the 4P’s Product, Price, Place, Promotions
Positoning strategy- What will the postioning strategy be for the product or 
company (include a positioning map if possible)
Ethical considerations- Explain how the proposed plan aligns with the company’s statement of ethics and corporate social responsibility.
5-6 pages in length double spaced

This class is related to digital marketing, my final assignment is Excel work. The assignment is simple if read carefully, it does need a bit of calculation as well. My professor provided with a guide to complete the project, he said if you follow it properly, you will get it done in half an hour. You do need to be good at excel.

A global vision allows businesspeople to identify global marketing opportunities, understand the nature of global networks, and meet foreign competition head-on in domestic markets. Having a global vision could mean the difference between survival and failure for some firms. For U.S. companies exporting goods, it helps to reduce the trade deficit and the balance of payments problem. Examples will vary but may include McDonald’s, Coca-Cola, Google, KFC/Yum! Brands.
Answer the following questions:
• What is meant by “having a global vision”?
• Why is it important?
• Can you provide two or three examples of brands you believe have a global vision?

Design a mock ad customized for a Dog Grooming transit ad. Include a description/explanation of each ad and their location. The main Objective is “Dogs best friend”.

Please remove Plagiarism and AI off the assignment i attached By this I mean reword or change phrases to remove plagiarism

Please check the BRIEF to determine the assignment requirements, refer to the paper case I uploaded, and complete this assignment in combination with the framework requirements in the brief

Customer loyalty programs have become very popular with retailers especially in the past 10 years.  Airlines have done this for a long time with frequent flier miles. Now most supermarkets have a membership program that entitles members to exclusive offers, special promotions and cash discounts. Behind the scenes, many of these promotions are funded by suppliers who are using this newer tool to do more micro-targeted promotion in an effort to get certain groups of consumers “converted” to their brands or products.
For this assignment:  
Read the presentation on Schnucks Loyalty program.  Assume you have a budget of $25,000 to promote your assigned product through the Schnucks Loyalty program.  
1. Which parts of the program will you use?   Explain your plans.   
2. How much return on investment do you expect? (show me your calculations).  
3.  How much sales lift will you get?    
Your answer should include both text (word or PowerPoint) and financials  (excel).
FYI: for the students outside of St. Louis Schnucks is the largest mainstream supermarket chain in the St. Louis area.  You can visit their website to see more.  
Schnucks Loyalty Rewards Program.pdf
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1. PPT
1) Integrated Marketing Communications
Instructions
In the previous assignment, you identified the tools that your brand uses to create their promotion mix. In this assignment, you will examine the brand’s current marketing campaign and evaluate how each promotion element is used for your brand and for the campaign.
Step 1: Identify your brand’s current campaign.
Note
You need to find a single themed campaign (for example, a Valentine’s day campaign, Spring New Collection campaign, Holiday campaign, Black Friday promotions, and so on).
Step 2: What channels and tools did the brand use in the current campaign? Conduct research to find visual examples of the campaign in all promotional channels.
Create a visual presentation, using a visual presentation software, including the following information:
advertising examples: images from various media
public relations examples: events, product placement, sponsorships, press releases, and press conferences
direct marketing examples: images of various methods
personal selling examples in store
sales promotion examples: images of various methods
content marketing examples: social media posts
IMC evaluation: Was the integrated campaign successful, in your opinion? Did the brand use activities and channels that attract their target customers? Explain why. Remember to use terminology from the module, and add relevant imagery to demonstrate your opinion.
Purpose
To examine a brand’s promotional elements and channels to identify an effectiveness of their promotion mix to reach their target customers.
2) Evaluation and Recommendation & Works Cited
1. Evaluation and Recommendation: This page is new information, although you have included evaluations in previous assignments.
evaluation: Write two to three points about your opinion of this brand. Add images that communicate what you wrote.
recommendations: Write three to four points about what this brand can do better. Be specific! Relate your comments to the marketing mix. For example, how can the product improve? Should the pricing be changed? Should the brand add or remove distribution channels? How can the promotion mix and strategy be improved?
2. Works Cited: Include a list of all sources used in a report, formatted using MLA citations. For more about using the MLA format, please review the following resource: http://elmo.academyart.edu/reference-help/mla_citation_guide.html
2. Discussion Is All Publicity Good?
What’s your recent experience to get to know a fashion company or a retailer’s publicity efforts? Was this good or bad publicity? Was the rebranding strategy and the subsequent media attention effective in raising awareness of the brand? Or was it about a new product or a new store opening? Did heightened awareness of the brand have an impact on sales of the products?
Where did you hear about this news? Did you find similar stories in multiple channels?
Share the story you recently faced.
Did it make you form an opinion about the brand or retailer?
Which channels did you hear about this story?

Discuss in detail the stakeholder approach.
DISCUSSION FORUM Then create a thread (400 words minimum requirement). Include references. I will provide examples from the posts of 2 fellow classmates, so that you can see how a good finished job should look like. JOURNAL ARTICLE SUMMARY
Pick one of the following terms for your research: centralization, contingency, decentralization, efficiency, mechanistic, organic, organizational behavior, scientific management, stakeholder, or sustainability.
Journal Article Summary and Discussion Within each module, there is a list of key terms. Each student will select one of the key terms and conduct a search of online library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format:
DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
REFERENCES: All references must be listed at the bottom of the submission–in APA format. (continued) Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required.
Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment.