Category: Marketing

Ive included the marketing summary which is also available at the top of the attachment from module 5. I also included the last two assignments i submitted for this class which are titled module 5 & module 6. Please refer to those when completing the assignment
Marketing Dashboard of metrics that can be used to monitor marketing performance and adjust marketing strategy (explanatory text not required)
Executive Summary of the Marketing Plan (limit 300 words or less) 
Please provide an executive summary of your marketing plan (300 words or less) to provide a clear and concise overview of the key elements of the plan. Please use the Technical Note on Executive Summary
Please make this the marketing plan goal—>Marketing Plan Goal
This strategy concentrates on a program of early intervention, which addresses the needs of parents with kids aged 0-5 in communities where there is a lot of poverty in both urban and rural areas (Tortorella et al., 2020). The objective of the initiative is to ensure that we provide personalized programs, accessible techniques, and entertaining activities to guide child growth in their respective low-income areas. The program aims to provide personalized services tailored to the needs of each family via delivery channels such as online resources and mobile units to overcome obstacles in early childhood care quality. Funfair interactions with gameplay elements bring about an exciting platform that promotes the mental and societal well-being of adolescents. Conclusively, the plan above is a multi-component that will tackle the acute need for early
intervention in vulnerable regions with a client-oriented, simple but intriguing model.

Select an organization (or make one up). This should be the organization you plan to use for the marketing plan which is the major final project for this course. State the name of the organization or make up a name. Please be sure you wish to use this organization as you will be completing your final marketing plan project on this organization. Seek advice from the instructor if you have any questions. This assignment will ultimately be included in your final project. Answer the following questions based on that organization. Discuss some of the main actors in the microenvironment and the main forces in the macroenvironment for your organization. Please be specific and provide relevant analysis useful for the organization. Consider what marketing research the organization has done or can conduct in the future. Include at least one specific primary data collection and one specific secondary data gathering. Also, what marketing decisions have been or could be made with that marketing research? (For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing.)

I need you to rewrite the project, and follow the mall factors. You should Analyze Dubai Mall, Zahia City Center, and Festival City Mall. Rewrite the introduction or make it better. And fix it upand add the missing sections. I have attached my paper so far; called MKT 305 Paper. I also have the guidelines and rubric attached in Project-Mall Analysis (you will find it as you scroll) 

For this assessment you are required to select an existing brand and propose a new product or service for that brand. Your product should address a global sustainability issue, and you will be required to prepare a marketing strategy proposal for the brand, based on the newly proposed product or service. The components of the report are based on the following tasks: 
Task One: Introduction (10 marks)
– Introduce the chosen brand
– Propose your new product or service
– Discuss the global sustainability issue that this product or service addresses
Task Two: Marketing strategy (30 marks)
– Produce a SWOT and PESTLE based on the product(provided in the appendices, max one page each)
– Using the 7P’s framework, prepare a marketing strategyproposal, which includes;
o Overview of the product/service
o Identify market segment and profiling
o Distribution strategy
o Pricing strategy 
o Processes and physical environment
Task Three: Marketing Communications (30 marks)
– Detailed marketing communications plan to include;
o Marketing objectives
o Key marketing message
o Promotion strategy
o Proposed marketing channels 
Task Four: Evaluation (20 marks)
– Discuss how the proposed marketing strategy will be monitored and evaluated;
o Critical evaluation of the proposed marketing strategy
o KPIs and metrics
Presentation (10 marks)
– Presentation of the report includes correct format (report); planning/structure; writing style; professional in style; cohesion throughout the report; appropriate and creative use of Appendices if used; proofread.
Reports should be 3,000 words in length.  

The Basics of Marketing
Watch this wee k’s video: Target Marketing: Segmentation and TargetingLinks to an external site.  https://share.percipio.com/cd/5NX61Wuhh
Choose an existing business – e.g. Lenscrafters  (not the same as your Course Project ), and write a one-page summary that answers the following three questions.
Which market segments (groups) are being targeted and what customer needs and common customer characteristics has the company  focused on?
Of the segments being targeted, which segment do you believe offers the most capacity for growth and profit, and why? (If there is only one segment  currently targeted by the company – suggest a new one for the company that has growth potential)
Describe the competition the product or service is, or would, be facing in this valuable segment?
Please use  headings in your document to organize your responses, use sources and follow APA 7th edition guidelines, including in-text citations and references page, Times 12-point font, double spacing and cover page.
Submit your assignment as a Word document. – Please ensure that your Turnitin score is around 20% – Thanks

Our authors state, “Ethical communication is not just the right thing to do; it is also a smart business decision. Strategic writing builds productive relationships. Good ethics are a strong foundation for productive relationship that will stand the test of time.” What do the authors mean and does it apply to marketing communication? Please explain.

Case Study Assessment: Suggested
Structure (Blueprint) of the Case
Study Report Presentation
For your presentation, I would like you to concentrate on addressing the following questions:
What are the most critical factors that have driven Almarai’s success to date?
What are the chances and risks of deciding to do large-scale dairy production in the desert?
What advice should Schroderet give his successor? What are Almarai’s strategic options for the future?

Hide Assignment Information
Instructions
Week 6
Please read the assignment carefully.  Follow the section labeled Instructions and submit your document as a file.
Course Objective(s)
CO-5: Demonstrate a basic understanding of the impact of computers on business.
Instructions
Develop an essay in an APA formatted Word document and address the following:
Are blockchain and cryptocurrencies the same?
Create a glossary of at least 10 cryptocurrency terms. The definitions must be paraphrased and not quoted.
Submit your assignment in an APA formatted Word document.

No introduction slide needed.
Marketing Research ANALYSIS (2 slides)
Analyze Questions 18-19 from Survey & apply concepts from Chapters attached. (1 slide for each question of survey)
Present
your Microsoft Forms results in tables with relevant visuals. Analyze and
interpret your data, turn data into information, illustrate, support your
findings, and highlight key points.
Apply
concepts related to Ch. 10, 11 & 13. Present your data in an accurate
manner while keeping a focus on key
findings, presenting/organizing data with appropriate tabulations,
interpretations and illustrations.
Ch. 10,11,& 13 attached below. 
Section A: MR Implementation:
(2 slides)
• Describe
your data collection process, sampling approach and survey response rate. Refer
to ch. 5 Descriptive studies to apply MR theory, such as reducing survey errors with
proper execution/administration.
• Refer
to ch. 6 on
sampling describe and justify the sampling method used, you should aim to
achieve a sample size of 40 respondents.
Full Survey, Ch.5 & Ch. 6 attached below. 
Section D. Recommendations:
1 slide
• What are the marketing implications for your study?
• What suggestions for potential success can you make to a marketer?

As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a “Back of the Napkin” concept. This memo will explain the value proposition from an outsider’s perspective. Consider the internal and external environment as well as the company’s competition to demonstrate your unique selling position. You will use 150 words or less to create a short memo to management and images to communicate your value proposition. At the bottom of your memo, you will include a “back of the napkin image” to illustrate your value proposition. This original illustration you create can be added as a picture within your document or using the Word document tools to create a visual aid. Your memo and illustration will display how your product or service solves a problem for the consumer. You do not have to be an artist. You will need an idea and the ability to summarize. You will submit a single page Word document with the memo and image along with a second reference page. The illustration must go inside the memo document so that only one file is submitted. Be sure that your proposition is clear and concise. Follow the instructions below. You will be using this value proposition to develop a message campaign later in the course. Instructions Step 1: Choose one of the following products or services in consumer markets. There are three category options from which you can choose. Choose just one from any category that interests you the most.
Streaming Services Category
tubi
Disney+ Paramount+
Sling
HBO
B Corporation Category (Legally acknowledged as having a higher standard of purpose or “greater benefit.”)
allbirds
Stonyfield Farm
Patagonia
Thrive Market
Avocado Green Mattress
Energy & Resource Companies (*Apply in B2C framework)
Hess
Chevron
Green Mountain Energy
Step 2: Determine the value proposition for your chosen product or service. Create a memo and images to communicate the Value Proposition. · What is the value proposition for your product or service? Focus on offerings for customers in the U.S. market only. · What makes a good value prop?
Value Proposition Chart
·Present your value proposition ideas using 150 words or less and appropriate images of your choice. ·Sample Professional Memo: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html Step 3: Format your submission to comply with these technical requirements. One page is the maximum length of the value proposition. If you are nearing the length maximum, but have more to convey, work on editing your submission for writing effectiveness. Your ideas and work must be original. You may not copy a value proposition from any source even if you cite that source. You may not reuse an assignment or example from this course, a prior course, or any other session of this course if you are retaking the course. Your submission must also include a reference list. The reference list is not part of the 150 words, and the reference list can be placed on a second page of the document. Cite to the product/service website and the sources for any images used on the reference list. This assignment does not require a cover page. See the rubric for grading guidelines. Week 2 – Written Assignment Memo Rubric