Category: Marketing

Attached you will find the background details, assignment questions to be answered within the paper, response requirements & grading rubric, and simulation results for years 1-4.

.Overview:
Volkswagen—the world’s 2nd largest automaker (Toyota is #1) with its VW, Audi, Bentley, Porsche, and Lamborghini brands—by itself plan to launch 50 EV models and achieve annual EV sales of three million units by 2025.
However, despite potential bumps in the road, Tesla continues its journey from an upstart niche to a full mass-market brand. It is further diversifying its vehicle portfolio with self-driving EV semi-trucks and the new Cyberstruck slated for 2021—one that promises to shatter more records for speed, acceleration, range, and coolness.
Simulated Business Scenario:
Since Tesla started selling automobiles, Zachary, Tesla’s CMO (Chief Marketing Officer) has guided the brand to go further and faster than any other vehicle startup in history. He has created the image that Tesla is to cars what Apple has long been to consumer electronics, with the same kind of innovative products and cult brand following. With an ever-changing business environment, Zachary is being asked to create a report detailing a strategy to remain agile and ahead of the competition.
Questions:
How have technology, natural, and cultural macro-environmental forces impacted Tesla?
What can Zachary recommend in his report to adapt (a proactive approach) and hold off the competition with Tesla in the electric car market?

Triple Bottom Theory Discussion – CLO 1, CLO 4
Using a graphic organizer of your choice, create a visual graphic which expresses your response to the following two questions: 
How is triple bottom line theory relevant to global marketing or marketing in your country or work place? 
How is triple bottom line theory relevant to your future career?
Post your graphic organizer as an attachment. Use your creativity to make it appealing and clear enough for your classmates to be able to understand, reflect, and comment on it. 
For editable graphic organizers, please check out:
Graphic organizers
Free Graphic Organizer Templates 
8 Editable Graphic Organizer Templates for Google Apps

Coupang’s Future” into a Harvard-style marketing case
project. Please use my proposal to write the case study.And use the guideline

The purpose of this project is to develop a comprehensive marketing and communication strategy for the California high-speed rail system, despite its operational services beginning 7 to 10 years from now. The primary focus will be on effectively reaching and engaging other existing rail users and a new audience not currently utilizing intercity passenger rail services. Leveraging national and global case studies, the project aims to provide actionable recommendations to the California High-speed rail Authority for building anticipation, awareness, and interest in the upcoming high-speed rail system. 
The scope of the project includes in depth market research to further understand the preferences, expectations, and concerns of existing rail users and potential new users. Additionally, identifying and recommending the appropriate communication channels will serve as an engaging platform for users. Analyzing successful national and global examples of high-speed rail marketing to draw insights and best practices applicable to the california rail context. 
On the other hand, exclusions include the lack of involvement in recommendations or considerations that relate to the physical development of the high-speed rail infrastructure. The operational logistics regarding detailing operational planning and logistics, such as rail services, scheduling, ticketing, route planning, are not considered a part of this project. Lastly, this project will not delve into the detailed regulatory compliance and legislation. 
Success Criteria
In the results we will include:
Communication information PPT
Estimated anticipate audience
Analyzed valuable information for audience
Clarification of professional terms for public
Graphics that helps audience understand data easier
Recommendation of ways to incorporate with social media, news and video

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.
Required Marketing plan Headings:
Executive Summary
Situation Analysis
-Market Summary
-Target Markets
Marketing Demographics
-Geographics
-Demographics
-Behavioral factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competitors Analysis
Market Strategy
-Marketing objectives
-Financial objectives
-Positioning strategy
Marketing tactics
-Product
-Price
-Distribution
-Communication
-Research
Financials
-Break-Even Analysis
-Sales Forecast
-Marketing Budget

Use my proposal for the problem and the topic of the whle case study and use the guideline. Please stay on the topic of my proposal and the style of the case study has to be harvard style which i have only included the guideline

The Analytics Case focuses on analyzing market trends and competition data to help Secret Garden Bees, a North Carolina-based company specializing in producing artisanal honey products, understand the market landscape and identify growth opportunities. Students in this marketing course will have access to various datasets, including survey results on honey consumption habits and preferences for organic honey in North Carolina, competition data, and industry and market trends.
Secret Garden Bees is a well-established honey producer in North Carolina, known for their commitment to sustainable and ethical beekeeping practices. With a focus on producing raw, unfiltered honey from local plants and trees using natural and organic methods, Secret Garden Bees has built a strong reputation among honey enthusiasts. As the demand for organic food products, including organic honey, continues to rise, the company aims to leverage market trends and expand its market share.
The primary dataset available to students is the survey results from 275 respondents, which provides valuable insights into honey consumption habits and preferences for organic honey in North Carolina. This dataset offers a comprehensive view of consumer behavior, including preferred honey flavors, purchasing patterns, and factors influencing the choice of organic honey. By analyzing this data, students can identify key market segments, understand consumer preferences, and tailor marketing strategies to target specific customer needs.
In addition to the survey data, students will have access to competition data, which includes information on major honey producers and brands in North Carolina. This data enables students to evaluate the competitive landscape and assess the positioning of Secret Garden Bees relative to its rivals. By analyzing the features, advantages, and distribution channels of competitors, students can identify opportunities for differentiation and develop strategies to gain a competitive edge.
To provide a comprehensive market analysis, students will also receive industry and market trend data relevant to the honey industry. This information will help students understand the overall market size, growth projections, and emerging consumer trends in the organic honey segment. By analyzing these trends, students can identify untapped market opportunities and develop strategies to capture market share.
The Analytics Case provides students with a practical opportunity to apply their marketing knowledge and analytical skills to a real-world business scenario. By leveraging survey results, competition data, and industry trends, students will gain valuable insights into consumer preferences, competition dynamics, and market opportunities for Secret Garden Bees. This analysis will serve as the foundation for developing effective marketing strategies to support the company’s expansion plans and capitalize on the growing demand for organic honey in North Carolina.
Through this analytics case, students will develop critical thinking and analytical skills necessary for market research and strategic decision-making. By understanding the market landscape and customer preferences, students will be able to provide valuable recommendations to drive growth and success for Secret Garden Bees in the competitive honey industry.
Business Scenario
Secret Garden Bees is a local honey producer based in North Carolina. With a commitment to sustainable and organic beekeeping practices, they have been producing high-quality honey for several years. As consumer interest in organic products continues to rise, Secret Garden Bees recognizes the growing demand for organic honey in the market.
However, Secret Garden Bees is facing a critical business challenge. They need to identify effective marketing tactics to capitalize on the increasing market for organic honey in North Carolina. To achieve this, Secret Garden Bees must gain a deeper understanding of consumer preferences, competition dynamics, and market trends.
To address this challenge, Secret Garden Bees has decided to conduct a comprehensive market analysis. They have gathered data from various sources, including a survey that captures insights into honey consumption habits and preferences among consumers in North Carolina. In addition, Secret Garden Bees has collected information on key competitors in the region and analyzed industry trends to identify opportunities for growth.
By leveraging this data, Secret Garden Bees aims to make data-driven marketing decisions that will enable them to effectively target the growing market for organic honey. The ultimate goal is to develop a clear marketing strategy that will help Secret Garden Bees expand their customer base, increase sales, and establish themselves as a leading brand in the organic honey market.
In this Analytics Case, students will step into the role of marketing analysts for Secret Garden Bees. They will be tasked with analyzing the data and drawing meaningful insights to support their recommendations. By examining consumer behavior, competition, and market trends, students will have the opportunity to apply their data analysis skills and develop a well-informed marketing strategy.
Through this Analytics Case, students will gain valuable hands-on experience in market analysis and sizing, learn to interpret survey data, analyze competition dynamics, and identify market opportunities. They will be challenged to think critically, make strategic decisions based on data insights, and present their recommendations to address Secret Garden Bees’ business challenge.
By completing this Analytics Case, students will develop their analytical thinking, data interpretation, and decision-making skills. They will understand the importance of data-driven marketing strategies and how businesses can leverage data to stay competitive and meet the evolving needs of their target market.
Data Description
The Analytics Case incorporates multiple data sources to provide students with a comprehensive understanding of the market for organic honey in North Carolina. The data sources include:
Survey Data: The primary data source is a survey (275 respondents) conducted to gather information about honey consumption habits and preferences among consumers in North Carolina. The survey includes questions related to frequency of honey consumption, types of honey consumed, interest in purchasing organic honey, factors influencing purchasing decisions, preferred purchase locations, pricing preferences, and more. The survey data provides insights into consumer behavior and preferences, which are crucial for making informed marketing decisions.
Competition Data: Information about various honey producers and brands in North Carolina is included in the Analytics Case. This data includes a list of major competitors. In addition, the data highlights the marketing strategies, distribution channels, social media presence, and customer reviews of selected competitors. Analyzing the competition data allows students to understand the market landscape and assess the strengths and weaknesses of different market players.
Market Trends Data: The Analytics Case incorporates market trends data to provide students with an overview of the organic honey market in North Carolina. This data includes information about market growth rate, consumer trends, regulatory changes, industry forecasts, distribution channels, product innovation, consumer awareness, and sustainability considerations. The market trends data helps students identify opportunities and challenges within the market and make data-driven marketing decisions.
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This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A.

This week you are requested by the management of your contracting business (Statewide Landscape Design, LLC) to create six reports regarding the prior year′s (2016) business data. Use the Access Report Wizard to create the six reports below. Most can be created using the Queries you created during the Midterm. Make sure you have corrected any queries your instructor made note of last week prior to beginning this assignment. When creating the following Access Reports, include a title at the beginning of each report. Expand the Report Naming convention given to create the Title for each report. As an example, the naming convention for report 3 is ″ContrTypeFinancials,″ so, title the report ″Contract Type Financial Report.″ Also, make sure that there is a page number in the footer. Also, note when there are category subtotals requested for reports where sub-groups are requested. Assignments Report 1. Use The ″CustData″ Query to create a report that alphabetically lists all customers for Statewide. Include Customer ID, Last Name, First Name, customer type, contract type, & Contract number – Organize the report alphabetically by Customer name (Report Name – CustData) Report 2. Use the ″ContrTypeFinancials″ Query to create a report that includes Customer ID, Contract number, Contract type, Contract amount, Contract profitability, Profit Generated – Organize the Report by contract type (All Landscape contracts first, then all Swimming Pool contracts following). Include an average contract amount, average contract profitability, and average Profit Generated at the end of each sub-group (Landscape and Swimming pool). What this provides is an analysis of the relative average contract amount, contract profitability and average profit generated during 2016 by type of contract (Landscaping and Swimming Pool installation) for the 2016 fiscal year (Report Name – ContrTypeFinancials) Report 3. Use the ″CustTypeFinancials″ Query to create a report that includes Customer ID, Contract ID, Customer type (Commercial or Residential), Contract Amount ($), Contract Profitability (%), and profit Generated ($) – Organize the report by customer type (All Commercial first, then Residential). Include an average contract amount, average contract profitability, and average Profit Generated at the end of each sub-group (Commercial and Residential). What this provides is an analysis of the relative average contract amount, contract profitability and average profit generated during 2016 by type of customer (Commercial or Residential) for the 2016 fiscal year (Report Name – CustTypeFinancials) Report 4. Modify the ″2016 CustHistory″ Query in order to create a report that includes Contract #, Customer Type, Repeat (yes or no), contract Amount ($) and Profit Generated ($) – Organize with ″Yes Repeats″ first, then ″No Repeats″ Insert a subtotal of Contract amount for the ″Yes Repeat″ sub-group and the ″No Repeat″ Subgroup. (Report Name – RepeatFinancials) Report 5. Modify the ″2016 CustHistory″ Query in order to create a report that includes Contract #, Customer Type, Referral (yes or no), contract Amount ($) and Profit Generated ($) – Organize with ″Yes Referrals″ first, then ″No Referrals″ Insert a subtotal of the Contract amount for the ″Yes Referral″ sub-group and the ″No Referral″ Subgroup. (Report Name – ReferralFinancials). Assignment Instructions: Submit one Access file for your Week 6 Assignment. It should include all of the following in the submission: (a) the two original databases, (b) 5 Queries and and (c) the 6 Access reports (listed above). When you receive your graded paperback from your instructor, make changes to your original as you will be using this file for your week 7 Assignment.