Category: Marketing

Our authors state, “Ethical communication is not just the right thing to do; it is also a smart business decision. Strategic writing builds productive relationships. Good ethics are a strong foundation for productive relationship that will stand the test of time.” What do the authors mean and does it apply to marketing communication? Please explain.

Case Study Assessment: Suggested
Structure (Blueprint) of the Case
Study Report Presentation
For your presentation, I would like you to concentrate on addressing the following questions:
What are the most critical factors that have driven Almarai’s success to date?
What are the chances and risks of deciding to do large-scale dairy production in the desert?
What advice should Schroderet give his successor? What are Almarai’s strategic options for the future?

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Instructions
Week 6
Please read the assignment carefully.  Follow the section labeled Instructions and submit your document as a file.
Course Objective(s)
CO-5: Demonstrate a basic understanding of the impact of computers on business.
Instructions
Develop an essay in an APA formatted Word document and address the following:
Are blockchain and cryptocurrencies the same?
Create a glossary of at least 10 cryptocurrency terms. The definitions must be paraphrased and not quoted.
Submit your assignment in an APA formatted Word document.

No introduction slide needed.
Marketing Research ANALYSIS (2 slides)
Analyze Questions 18-19 from Survey & apply concepts from Chapters attached. (1 slide for each question of survey)
Present
your Microsoft Forms results in tables with relevant visuals. Analyze and
interpret your data, turn data into information, illustrate, support your
findings, and highlight key points.
Apply
concepts related to Ch. 10, 11 & 13. Present your data in an accurate
manner while keeping a focus on key
findings, presenting/organizing data with appropriate tabulations,
interpretations and illustrations.
Ch. 10,11,& 13 attached below. 
Section A: MR Implementation:
(2 slides)
• Describe
your data collection process, sampling approach and survey response rate. Refer
to ch. 5 Descriptive studies to apply MR theory, such as reducing survey errors with
proper execution/administration.
• Refer
to ch. 6 on
sampling describe and justify the sampling method used, you should aim to
achieve a sample size of 40 respondents.
Full Survey, Ch.5 & Ch. 6 attached below. 
Section D. Recommendations:
1 slide
• What are the marketing implications for your study?
• What suggestions for potential success can you make to a marketer?

As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a “Back of the Napkin” concept. This memo will explain the value proposition from an outsider’s perspective. Consider the internal and external environment as well as the company’s competition to demonstrate your unique selling position. You will use 150 words or less to create a short memo to management and images to communicate your value proposition. At the bottom of your memo, you will include a “back of the napkin image” to illustrate your value proposition. This original illustration you create can be added as a picture within your document or using the Word document tools to create a visual aid. Your memo and illustration will display how your product or service solves a problem for the consumer. You do not have to be an artist. You will need an idea and the ability to summarize. You will submit a single page Word document with the memo and image along with a second reference page. The illustration must go inside the memo document so that only one file is submitted. Be sure that your proposition is clear and concise. Follow the instructions below. You will be using this value proposition to develop a message campaign later in the course. Instructions Step 1: Choose one of the following products or services in consumer markets. There are three category options from which you can choose. Choose just one from any category that interests you the most.
Streaming Services Category
tubi
Disney+ Paramount+
Sling
HBO
B Corporation Category (Legally acknowledged as having a higher standard of purpose or “greater benefit.”)
allbirds
Stonyfield Farm
Patagonia
Thrive Market
Avocado Green Mattress
Energy & Resource Companies (*Apply in B2C framework)
Hess
Chevron
Green Mountain Energy
Step 2: Determine the value proposition for your chosen product or service. Create a memo and images to communicate the Value Proposition. · What is the value proposition for your product or service? Focus on offerings for customers in the U.S. market only. · What makes a good value prop?
Value Proposition Chart
·Present your value proposition ideas using 150 words or less and appropriate images of your choice. ·Sample Professional Memo: https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html Step 3: Format your submission to comply with these technical requirements. One page is the maximum length of the value proposition. If you are nearing the length maximum, but have more to convey, work on editing your submission for writing effectiveness. Your ideas and work must be original. You may not copy a value proposition from any source even if you cite that source. You may not reuse an assignment or example from this course, a prior course, or any other session of this course if you are retaking the course. Your submission must also include a reference list. The reference list is not part of the 150 words, and the reference list can be placed on a second page of the document. Cite to the product/service website and the sources for any images used on the reference list. This assignment does not require a cover page. See the rubric for grading guidelines. Week 2 – Written Assignment Memo Rubric

The responsibilities of product marketing manager include communicating a product’s value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.
With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product and address the following questions
1.      In the short-term, how does a marketing manager encourage growth through sales promotions of the product?
2.      What are the similarities and differences between advertising and sales promotions for the product?
3.      What benefits and challenges are associated with each?

Product desription- Detail what your new produst is, key features, benefits, and what problem it addresess for the customer.
Market analysis- Dicuss what advantages you have over your competitiors. 
Create a swot analysis using 2-3 strengths, weakneses, opportunities,
and threats 
Identify the competitors of the company that you are using 
Assess thses competitors’ strengths and weaknesses
Discuss your strategy for attacking or avoiding these competitors
Market Strategy- Be clear on your strategy and rationale for choice using market penetration, market development, product development and diversification. 
What is the marketing mix going to be.
Marketing Mix using the 4P’s Product, Price, Place, Promotions
Positoning strategy- What will the postioning strategy be for the product or 
company (include a positioning map if possible)
Ethical considerations- Explain how the proposed plan aligns with the company’s statement of ethics and corporate social responsibility.
5-6 pages in length double spaced

This class is related to digital marketing, my final assignment is Excel work. The assignment is simple if read carefully, it does need a bit of calculation as well. My professor provided with a guide to complete the project, he said if you follow it properly, you will get it done in half an hour. You do need to be good at excel.

A global vision allows businesspeople to identify global marketing opportunities, understand the nature of global networks, and meet foreign competition head-on in domestic markets. Having a global vision could mean the difference between survival and failure for some firms. For U.S. companies exporting goods, it helps to reduce the trade deficit and the balance of payments problem. Examples will vary but may include McDonald’s, Coca-Cola, Google, KFC/Yum! Brands.
Answer the following questions:
• What is meant by “having a global vision”?
• Why is it important?
• Can you provide two or three examples of brands you believe have a global vision?

Design a mock ad customized for a Dog Grooming transit ad. Include a description/explanation of each ad and their location. The main Objective is “Dogs best friend”.