Category: Marketing

Introduction
Robinhood is a pioneering financial technology company that has revolutionized how individuals invest in the stock market. Founded in 2013 by Vladimir Tenev and Baiju Bhatt, two talented and visionary Stanford University graduates. The mission of the company is to democratize finance for all, making it accessible to everyone, regardless of their financial background or experience level (Robinhood website, n.d). Robinhood’s innovative mobile application and website have made investing accessible to a broader audience, particularly younger generations previously deterred by high fees and complex trading platforms, which often seemed intimidating and confusing.
The company’s user-friendly interface and simple design have become the main factors of its quick growth and success. It has brought millions of users to Robinhood who love its simplicity and intuitiveness. Robinhood empowers customers to buy and sell stocks, options, exchange-traded funds (ETFs), and cryptocurrencies with just a few swipes on their smartphones, making the process as easy as possible (Barber et al., 2022). Through the app, investors get access to the latest market data, news, and tools to guide their investment courses and let them take control of their finances. Disclosures and convenience stand out as Robinhood’s principles that drive many of its users, with over 10 million registered in the U. S., to cherish what the firm stands for. Over the last few years, Robinhood has met many significant challenges and disputes that have tried the company’s capacity to withstand and adapt. One of the most prominent examples is how the company dealt with the GameStop (GME) trading frenzy in early 2021. At that point, Robinhood restricted trading on some active stocks, including GME, which, in turn, made its users angry and raised the question of whether they were market manipulators. This event emphasised the importance of openness in company practices and communication and revealed how essential it is to maintain platform stability during turbulent market times. In addition, it has been said that Robinhood makes it a kind of game, and thus people with no experience in this area think the behavior is risky. Although these hurdles exist, Robinhood is still working on its platform, which indicates it is trying to provide available and accessible services.
Over time, Robinhood has transformed from a traditional brokerage firm that offers only basic services to a platform that provides more for its growing and demanding user base. The brand created cash management accounts that combine investments with a high-yield savings option and a debit card with ATM access, which makes money handling more convenient and accessible for users. Robinhood is also active in the crypto market, allowing the public to buy and sell well-known digital assets, such as Bitcoin and Ethereum, which cover the growing demand for non-traditional investment options. The company’s evolution and rapid growth will keep it more advanced, so it will continue to drive the fintech revolution and change how people invest and connect with the financial market from today onwards, leading to a more diverse and accessible financial system for all. Q1
Robinhood’s pricing structure is built around a zero-commission model for stock, ETF, and cryptocurrency trading. This approach significantly deviates from traditional brokerage firms, which typically charge a commission based on a percentage of each trade’s value from their users. Robinhood does not charge users any commission fees directly for trading. Instead, the company generates revenue through several other channels. Firstly, the Transaction-Based Revenue, also known as Payment for Order Flow (PFOF), used to be the primary revenue stream for Robinhood, accounting for approximately 75% of its total revenue in 2021. However, based on the SEC filing of the 2023 annual financial report, it only accounts for 42.1% of the total revenue (Robinhood, 2023). This revenue stream is generated by receiving compensation for routing orders to different market makers, thus avoiding directly charging its users. Second revenue stream will be the net interest revenue, which makes up about 49.8% of the total revenue, and it is derived from the interest earned on customers’ cash balances and revenues from securities lending (Robinhood, 2023). Once the money is deposited into Robinhood accounts, the company invests it in short-term, low-risk securities, and it receives revenue from the interest earned on these investments, contributing to the firm’s operating costs (Barber et al., 2022). Robinhood makes an income by margin lending, which permits users to raise capital to invest in securities. Other revenues comprising about 8.1% of the total revenue, which includes subscription services like Robinhood Gold that offers additional features such as professional research reports and discount rate for margin trading (Robinhood, 2023). Such a revenue stream enables the company to get payments from users who are the most active and engaged in the platform while maintaining payment-free trading for most users.
There will be few logics behinds Robinhood’s Pricing Structure. Firstly, the PFOF concept introduced by Robinhood caused an industry disruption. By eliminating trading fees, Robinhood has reform the traditional brokerage model, attracting a significant number of younger investors who might be more willing to accept the new experience. Secondly, the zero-commission model lowers the barrier to entry for users who wish to invest but do not want to afford the fees charged per trade. Lastly, Robinhood relies on developing technology to automate many of the processes that traditional brokers might handle manually. Therefore, reducing the operational costs significantly and allows company to sustain its zero-commission model while scaling up its user base.
Segments
Robinhood serves various customer segments, mainly individual investors who look for commission-free trading and accessible investing. To be more specific, they are mainly younger demographics including millennials and Gen Z investors, first-time investors, and cryptocurrency enthusiasts (Gennaro Cuofano, 2024). Robinhood targets a broad audience of individuals interested in financial markets who are novice investors seeking user-friendly platforms.
Distribution and Marketing Strategy
Robinhood addresses the needs of retail investors looking for cost-effective trading options. The commission-free pricing strategy has attracted a lot of attention from its target demographic. Also, Robinhood has put a lot of effort into its distribution and marketing strategy to further expand its user base and maintain customer relationships
To successfully implement its strategies, Robinhood includes several distribution channels: The main one is the user-friendly mobile app and website for trading and account management. By incorporating gamified features(congratulatory emails, confetti animations, fun emojis, exciting audio, etc.) into their app (TheBigMarketing), they created an engaging environment that appealed to users, especially the younger demographic. This strategy motivated users to actively participate and interact with the app on a regular basis. Besides, the referral program helps encourage users to refer friends and family through incentives, and thus create a community of investors and foster organic growth. By incentivizing users to refer others, both the referrer and the new user received free stocks (TheBigMarketing). This referral program not only encouraged user engagement but also fostered a sense of community and belonging. Users were motivated to invite others to join, creating a network effect that helped drive Robinhood’s rapid growth. Plus, Robinhood recognized the importance of empowering users with knowledge about investing. They produced educational content within their app, providing users with valuable resources to learn about the stock market and make informed decisions. This educational content not only built trust with users but also positioned Robinhood as a valuable resource for investing.For example, Robinhood Learn is a dedicated platform that provides educational content to both new and experienced investors. Through Robinhood Learn, users can gain insights into the intricacies of the stock market and enhance their investing knowledge (Gennaro Cuofano, 2024) .
Finally, they also do online marketing which utilizes digital advertising and social media to raise brand awareness. Robinhood ensures accessibility and user engagement through multiple channels. Q3：
Robinhood, the first to introduce the commission-free trading model, changed the brokerage industry and became a leader in the financial services sector. This choice was a smart move and had the objective of making the financial markets more accessible to the general public. In the following, we will discuss the various factors that Robinhood took into consideration and the process of decision-making that they went through to come up with the launch pricing of commission-free trading model.
In order to appeal to the millennial generation, which is noticeably underrepresented in the stock market, Robinhood introduced a commission-free trading model that met their needs for cost-effectiveness and digital-only services. The conventional brokerage business, which had long relied on per-trade commissions, was severely upset by this novel strategy, giving Robinhood a major competitive edge. In order to guarantee the viability of this strategy, the business carried out extensive financial modeling, locating substitute sources of income such order flow payment and interest earned on uninvested cash balances to make up for the lack of trading fees. Additionally, by successfully positioning the brand as disruptive and inventive, Robinhood’s marketing approach appealed to customers who were disillusioned with traditional financial institutions. Their market presence and impact in the financial industry increased as a result of their successful branding strategy, which attracted and retained new consumers.
The launch pricing decision of Robinhood was the outcome of a thorough analysis which included the market trends, the competitive positioning, the technological efficiencies, the regulatory compliance, the financial sustainability, the user behavior predictions and the strategic marketing. Every detail was carefully examined to make sure that the commission-free model was not only a marketing tool but also a business strategy that would change the brokerage industry and be sustainable.
Q4 Role of Competitive Pricing in Influencing Robinhood’s Success
Competitive pricing plays multiple roles in solidifying Robinhood’s success. The company’s pricing strategy primarily solves the traditional pain point of commissions incurred in individual transactions, by binding and compiling them and then passing them onto market makers, a model that has proven eligible and attracted 10.9 million monthly active users (“Robinhood Reports Fourth,” 2024). By removing commissions, Robinhood has lowered the bar for trading, making it much more acceptable and economical for individuals conducting mainly transactions of smaller sizes and volumes. Consumers like getting products and services for free (Pauwels & Weiss, 2008). A free service such as what Robinhood is offering does not expect a trade-off from clients, thereby reducing consumer psychological costs (Ariely and Shampan’er, 2004). After all, there is no harm in trying, which is why the company has managed to rapidly grow its user base and acquire a significant market share.
Robinhood adopts a competitive pricing strategy, and it intends its clients and potential clients to know that Robinhood strives to save them more money. The following descriptions can be found on its website. “We don’t charge you fees to open or maintain your account. However, the following regulatory organizations (FINRA, Issuing Banks, and Options Clearing Corporation) charge Robinhood fees for trading that we do pass on to you to cover our costs” (“Trading fees,” n.d.). Such wording impresses on clients the multiple, substantial costs demanded by governing bodies that Robinhood must comply with. Passing such costs onto the consumer, with open and explicit descriptions, demonstrates the company’s candor and transparency, which enhances consumer trust and loyalty (Yang & Battocchio, 2021). On an official Q&A page, Robinhood also states, “Robinhood cuts as many fees as possible but you might need to pay some fees based on your unique account activity” (“Are there fees,” 2023). Furthermore, the company kindly notes how some clients may be worried about overdraft fees with spending accounts, claiming that it prevents overdraft by default and declines transactions that would cause the balance to turn negative (“Are there fees,” 2023). The idea of saving money for the client creates extra value and evokes a sense of being cared about among clients.
Robinhood charges very little from its clients, and it is this simplicity in its pricing structure, its cost-saving attitude, and attitude in action that contribute significantly to its success. Its channels of revenues consist mainly of transaction-based revenue realized by routing customer orders to market makers and receiving payment for order flow fees (75% of its total revenue) and net interest revenue from interest revenues minus interest expenses on securities lending transactions (18.5% of its total revenue). By contrast, the Robinhood Gold membership fee, proxy rebate revenues, and miscellaneous fees make up an almost ignorable 6.5% of the company’s total revenue (Goel, 2021). Specifically, the 6.5% can be further broken down in Appendix A exhibit1. Transfer and money movement fees mainly involve those required by IRA and the National Securities Clearing Corporation that runs the ACATS system. The outgoing transfer fee is standard across the industry, but other brokers such as E*Trade charges as much as $75 for it (Davis & Rosen, 2024), and the 20$ check delivery fee is very reasonable. The regulatory fees are charged by governing bodies, and the service fees only apply when paper statements are requested. Nevertheless, the margin rate of 12% may be suspected as somewhat high, but this conveniently feeds into the existence of Robinhood Gold, which can reduce the margin rate by 4% at an annual cost of merely $75. Simple calculations can be conducted to see whether one can save more money by subscribing for the 4% margin. Besides, Fidelity offers a 12% margin rate only when the debt balance exceeds $100,000 (“Check out the rates,” 2023). By looking at Appendix A, one immediately recognizes the simplicity of Robinhood’s fees, most of which are nominal, demanded by third-parties, or in accordance with industry standards.
Improvements and Suggestions Robinhood approached pricing in such a manner that it prioritizes saving more for the client, but its actual pricing strategy does not typically encourage more trading or more frequent use of its products and services to enhance its financial position. Firstly, Robinhood could work on reducing or removing part or all of some of the costs that clients are required to shoulder on the condition that they own Robinhood Gold or engage in trades of larger volumes and higher frequency. Tiered pricing plans, paired with other value-adding services such as personalized investment advice or enhanced customer support, will create higher consumer satisfaction (Kuo et al., 2009), thereby generating greater incentives for clients to engage more extensively with the platform (Hsu & Tang, 2020) and pledge more funds. A membership system that divides clients into different “levels” could be integrated, guided by the idea of gamification. Offering fee discounts for users of higher levels could potentially increase user stickiness. Secondly, Robinhood may also consider a dynamic pricing model that allows the adjustment of fees based on market conditions and user behavior or activity on the platform. For example, features used more often should offer discounts to users while less frequently used features could charge more but no more than rivals’ averages. The same mechanism can be applied to individual users to encourage them to interact more frequently with the platform. This can also give Robinhood extra leverage and extra chances of cooperation and coordination in its negotiations and dealings with market makers. For instance, Robinhood could work with a market maker that primarily deals with a certain cryptocurrency. Robinhood could lower its limited-time margin discount for the token, thereby increasing transaction activities. This should work particularly well with emerging investments. Meanwhile, a dynamic pricing scheme would also require e-Business companies like Robinhood to better monitor its operating costs and the availability of its services, how much its clients value the products and services, and future demands (Elmaghraby & Keskinocak, 2003; Bichler et al., 2002). In any case, Robinhood should maintain a high level of transparency, which is critical to consumer trust and loyalty, considering the sensitive nature of its business.
Robinhood’s current pricing strategy is already based on outstanding cost-efficiency and competitive pricing, and thus its pricing may continue to work towards creating more with less, instead of further shedding its prices at the expense of its profitability. Creating more value for clients will generate higher consumer satisfaction (Wijaya et al., 2020). Therefore, Robinhood could arrange free lectures, materials, tools, and other services and products that would be regularly updated so that consumers would equip themselves with more knowledge and want to explore deeper into the investment world. Other possible options include investment planning tools and even access to exclusive investment opportunities. By providing comprehensive solutions that cater to customers’ broader financial needs, Robinhood can enhance its value proposition, create more value for its clients, justify premium pricing, and more for additional services beyond basic trading.
Finally, since zero-commission has been gradually adopted by all rivals, Robinhood should start considering either lowering the fees that it is forced to charge clients or giving more to clients so that they feel they are getting more with their money. Moreover, Robinhood should not only focus on competitive pricing but also better services, which is also critical to client acquisition and retention. 

Requirement: 
Requirement (1).docx
reading mentioned in the requirement 
809595685e46231b3fa5efa6c578e2e4.pdf

Please do not use any AI!!
Please do not exceed 4000 words excluding references and table of contents!!
The structure and subtitles of this marketing plan should exactly follow the content below!
Please use (Kotler, P., & Keller, K. (2021). Marketing Management: Global Edition (16th ed.). Pearson Education, Limited. ) as one of the references
The Appendix must be mentioned and cited in the text
A marketing plan identifies a specific set of organizational goals and outlines a course of actions to achieve those goals. Marketers need a comprehensive marketing plan to provide strategic direction for a good or service. You should assume the role of marketing consultants specializing in assisting a brand to enter and succeed in an international market. Your client is the senior management of your selected company. You should assume the role of an external consultant. The marketing plan is focused on the entry of the brand into a selected country where it is currently unavailable. Content of Marketing Plan
Your marketing plan must include all the sections below. The headings should be used in the table of content and in the text. – Title page
– Table of Contents
– 1.0 Executive summary (10 marks): This is a summary of the key findings of your marketing plan. It should be no more than one page. It needs to be concise and useful for senior managers who will read and approve the marketing plan. Accordingly, it must convince them of the marketing plan’s viability. – 2.0 Situation Analysis (15 marks): The situation analysis describes the brand, the country selected for entry, the market conditions, and the competition.
2.1 A market relevant justification for the company (product or service) selected, country selected, and market entry strategy (5 marks)
2.2 Market conditions and target customers (5 marks)
Describe the market conditions of the selected country. Review market demand and factors that may affect consumer purchase of the selected brand. Identify the target market according to selected consumer characteristics. 2.3 Competitive analysis (5 marks)
In the selected country, identify key competitors, describe their market positions, and provide an overview of their strategies, i.e., the basis on which they compete. – 3.0 Marketing Objectives (10 marks)
Marketing objectives that the company aims to attain. Three objectives should be defined and justified in specific terms, including short-term objective, medium-term objective, and long-term objective. Your understanding of the market, customers, and competitors (section 2.0) in your selected country for your brand will determine the duration and justification of short-, medium-, and long-term.
The objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound. – 4.0 Marketing Strategy (40 marks)
The marketing strategy should be based on and linked to the objectives and target customers.
4.1 Product (good or service) strategy (10 marks)
Using Lesson 6 and 8, analyze some aspects of the good/service. For example, the benefits of the product differentiation, positioning of the product versus its competitors, product design and packaging, product line and portfolio, product adaptations, etc. Note that you do NOT need to include all these aspects – choose the most important aspects for the selected brand to enter the selected market.
4.2 Pricing strategy (10 marks)
How should the company set prices? According to Lesson 9, follow the six main steps of setting the price: Defining the pricing objective; Determining demand; Estimating costs; Analyzing competitors’ costs, prices, and offers; Selecting a pricing method; Setting the final price. Analyze and describe each step.
4.3 Distribution strategy (10 marks)
According to Lesson 10, what marketing channels will be used to reach customers? How will these channels work with each other? What specific distribution partners should the company select in this country? Justify your choices. Must show a clear link to the target market and the market conditions that the selected brand is facing. 4.4 Marketing communications strategy (10 marks)
Marketing communications strategy covers all efforts to communicate to the intended target customers. According to Lesson 11, how should the company develop the marketing communication mix for its product (refer to the steps in developing effective communications)? What promotion tactics will be used? What media will be used and how? What marketing communication challenges do you expect to find in the destination country. How will you overcome these challenges? Note that you do NOT need to include all these issues, however you must clearly justify the choices you have made. – References (5 marks)
Minimum number of references is 15, and the textbook must be cited. Use APA 7th referencing style for citations and references. The quality and relevance of references are important. – Appendices (5 marks)
You must include tables and/or figures. They should be included in the body of your marketing plan, or as appendices at the end of the report. They are used to illustrate and support your ideas. *10 marks for research quality.
You are expected to conduct secondary research. The report is supposed to provide sufficient evidence to support your ideas and strategies. Collect and analyze information and secondary data from relevant sources (e.g., academic journals, library databases, mass media, trade magazines) as evidence. Be sure you have read and fully understood the sources you use. *5 marks for writing style, including presentation, formatting, grammar, syntax, spelling, and clarity.

Hello, this assignment will require to use Google analytics. Attached are the instructions and material needed for this assignment.  In the PDF named “Memo fro Ying” there are the 10 questions.  Answer all 10 questions using Google analytics.  The video transcripts and instructions are under “Step 3 Instructions.”  Let me know if you need anything else.

We are currently working on the blue ocean strategy 
Use appropriate Blue Ocean Strategy theory and models to evaluate the future trends and to provide findings and recommendations for a marketing solution to the industry issue raised. (See Appendix 3 for Model and Chapter Table) 
Strategy canvas AS IS
Strategy canvas TO BE 
Strategic sequence 
Buyer utility 
On the document attached the ones highlighted in yellow are what need to be done
have attached an example of someone elses work but letting you know its not the same as ours
Our main idea is Providing educational programs using marine ecology knowledge at aquariums. School excursions to the aquarium can have a focus on undertaking an education program with Living Seawalls to make sure the new generation of children are being educated about the importance of saving marine life. Furthermore, general educational programs for aquarium visitors may also be offered. Exhibition in different aquariums and zoos in australia and around the world 

PLEASE NOTE THE FOLLOWING: 
1. Please write up the question below in a well-written, well-structured essay (see the Writing
Effectively rubric). The exam is worth 100 points. 
2. Please limit the resulting document to a total of 2 and a half or 3 pages (1300 to 1500
words), single-spaced, 10-point font or bigger. 
3. Please make sure you cite those works you use and provide a bibliography. Please be
attentive to the guidance regarding what constitutes appropriate sources given in the syllabus.
4. This exam is not a team project; it is to be completed independently and without the
assistance of resources such as AI, etc.. 
5. Please do not copy the question or parts of the question into your response.
6. Please return a Word.doc (not a pdf) file of your completed exam with your name in
the title of the document to the instructor
The Value Chain and Customer Value Creation.
One way that market-oriented firms create value for their customers is by
optimizing their value chains. That is, they address the various activities that are
required to produce a good or service that satisfies their customers in a strategic
and holistic fashion. One of the implications of this is that firms are faced with
decisions about which value chain activities they must perform if they are going to
create value for their customers. 
(i) Describe the decision-making process for a market-oriented firm
regarding its value chain. How does it determine which value-adding
activities it should perform? Give examples to illustrate. 
(ii) Consider Porter’s “generic strategies”. How do different generic
strategies result in different decisions regarding value chain
activities? What are the implications for the ability of the firm to
succeed in creating sustainable competitive advantages? 
(ii) What does this imply for the firm’s resources, their competences and
capabilities? Since firms do not have perfect knowledge of their
customers, what types of competences and capabilities are necessary
for superior firm performance?  

Please find the attached assignment!
The Research Report is an academic report 
Current Level of Study:  Year 2
Referencing Style: UWE HARVARD STYLE by Mendeley
https://www.uwe.ac.uk/study/study-support/study-skills/referencing/referencing-tools/harvard-reference-builder

Five business ideas: Hairdresser, nail tech esthetician, makeup artist, fashion designer
Assignment A:
Question #1 Describe 3 trends that you’ve noticed (either demographic, invention/technology, lifestyle, or style/entertainment) and explain how each might generate a small business opportunity.
Use the notes below to guide you. In your answer use three bullet points, identify which blue category (see below) your trend came from, what the trend is, and how it lends itself to a small business opportunity. Identifying Changes and Trends
Demographic
Demographics are the characteristics of a population, such as gender, age, race, ethnicity, religion, education, income, home ownership, disabilities, and location (city, suburban, or countryside). The characteristics of a population can change over time. EXAMPLE People born in the U.S. from the mid- 1940s through the mid-1960s are called the Baby Boomer generation because many babies were born then. When Baby Boomers were young, they increased demand for diapers, toys, and other youth products. As they reach retirement age, they are increasing demand for products for retired people. Local schools and other resources can affect the demographics of a population in a specific area. EXAMPLE An area with a popular university likely attracts young, educated people to the area. The types of jobs available may also change and affect the demographics of an area. EXAMPLE An area with many manufacturing jobs is likely to attract a population of skilled laborers. Many communities in the U.S. have immigrants who have come from other countries, and this can affect the area’s gender, age, race, ethnicity, religion, and so on.
Inventions and Technology
Inventions and technology often spread into global changes that affect people all over the world. However, these sorts of changes may start in a small area and expand from there. Advances in technology sometimes start in cities and then expand out to farther-away areas. It’s often easier to provide technology services to people who are closer together. EXAMPLE Electricity was first provided in cities, because it was easier to send electricity to buildings that were closer together. It took more time before the structures were built to carry electricity out to homes and businesses in the countryside. EXAMPLE Today, many cities and suburbs provide water and sewer services to homes and businesses. In the countryside, water and sewer services are often not available. Instead, private wells and septic systems are used to get water and dispose of waste.
Lifestyle
Lifestyle changes and trends are a great place to look for business opportunities. These may be local, national, or global lifestyle trends. They may also be related to demographic changes or new inventions. EXAMPLE The invention of many household appliances created lifestyle trends toward convenience, such as dishwashers, blenders, microwaves, irons, washing machines, and so on. Lifestyle trends also may affect housing types. EXAMPLE In cities with large populations, land is often limited, so not every family can have a large house and yard. Smaller homes and yards, or apartments and condos without yards, may be more popular lifestyle choices in a city. An area with a lot of outdoor recreation, such as hiking, skiing, boating, and so on, may attract people who care about exercise and who are interested in protecting the environment. Health trends are another common lifestyle trend. EXAMPLE People may look for organic foods, avoid certain foods, buy special water or vitamins, and so on. In an area where people are concerned with living a healthy lifestyle, products and services that encourage that may do well. EXAMPLE Gyms, yoga classes, and health food stores might take advantage of this lifestyle trend. The income and types of jobs in an area may also affect lifestyle trends of the people in that area. EXAMPLE People with higher incomes are more likely to hire nannies, housekeepers, landscapers, and other service providers to help with their families, homes, and yards. People with lower incomes might handle a lot of those tasks themselves. In areas where people have very little free time to cook, they might rely more on fast food or restaurants.
Style and Entertainment
Changes and trends are also common in style and entertainment. Fashion and other possessions that show a person’s style are a constantly changing set of popular products. EXAMPLE A certain type of backpack or jeans might be widely popular one year but not the next. Music, television, movies, video games, and sports are other common areas with trends. EXAMPLE A popular song one year might be considered old and boring by the next year. Or a new TV show or movie might inspire fashion and style trends in its viewers. EXAMPLE A local sports team that has a successful season might get people in the community more interested in playing that sport and wearing fan gear for the team.
Question #2 Make a list of at least 5 business ideas that you would be interested in starting as an entrepreneur. Then explain which one you think is the best opportunity for you. Give at least 3 reasons why this opportunity is better than others.
In your answer use five bullet points to list your five business ideas from the trends you identified in question #1. Next, identify the idea that you will be using for your final project, create a list of three bullet points where you will state the reasons it is a good business opportunity, and state which blue category (see notes below) that each reason came from.
Ideas and Opportunities
A business idea is an idea for a company, product, or service. Not all business ideas have a good chance of succeeding. Some ideas are more likely than others to succeed. A business opportunity is a consumer problem, need, or desire that a business could provide a solution for. This could be a problem, need, or desire of individual consumers or companies. An entrepreneur recognizes a business opportunity and creates a business idea to take advantage of the opportunity. There may be more than one business idea that is designed to take advantage of the same opportunity, because there might be more than one way to solve that problem or satisfy that need or desire. EXAMPLE Parents with new babies have a need for diapers. There are many different businesses that can take advantage of this opportunity. A company might make disposable diapers, another might make cloth diapers, and another might provide cloth diaper delivery and cleaning service. It’s important to consider the needs and desires of your customers. A business idea may sound great to you, but if consumers aren’t interested in your product or service, it isn’t a good opportunity.
Evaluating Opportunities
Customer Demand
The most important thing to consider is whether there will be enough customer demand for your product or service. Is it something many people will be willing to pay for, and will those people be willing to pay you the amount you’ll need to become profitable? Figure out who the potential customers for your business are, and then talk to them. Find out if they would be interested in buying your product and service, and what price they would expect to pay. Your potential customers might have suggestions that will help you develop your idea into something that people really want. EXAMPLE You might want to start an overnight boarding service for dogs, but when you talk to potential customers in your area, you find that they are more interested in a dog day care service.
Competition
Competitors are other companies that are trying to take advantage of the same opportunity.
EXAMPLE If you run a cloth diaper service, disposable diaper companies are your competitors, and so are other cloth diaper services. To determine how good the business opportunity is, learn more about your competitors. Find out what their strengths and weaknesses are. Make sure your company will have a competitive advantage over those competitors, so customers will be likely to choose your company instead. If the business idea and opportunity are unique, and you have no competitors yet, consider how you will protect yourself against future competitors. You might be able to get your company known as the leader in this field, or get your company’s name better known than the competitors that don’t exist yet. You can also focus on forming a customer base and making those customers happy, so they won’t be tempted to leave for a new competitor in the future.
Timing
Many good opportunities are limited to a specific time. If you don’t take advantage of the opportunity before too long, someone else will, or the opportunity will go away. Consider how this opportunity may change over time. What makes the opportunity such a good idea right now, compared to a few months or years from now? The opportunity might be good because there are not many competitors in the area yet, so you have a chance to establish your business before competitors catch up to you. EXAMPLE When the Internet was first developing, there were many opportunities for Web businesses, because there were not a lot of competitors at first. Eventually, the competition grew to the point where the market could not support so many Web companies, and many went out of business. Or the opportunity might be good now because there is a lot of short-term demand for the product, but that demand is likely to fade over time. Short-term fads and trends often disappear quickly. They can be a chance for a company to make a lot of money in a short time, but the opportunity may go away quickly. It’s important to recognize the products that are likely to be popular for only a short time, so you aren’t shocked when the customer demand for that product disappears. EXAMPLE Fashion products are an area with frequent short-term fads and trends. This is why clothing companies change their products so frequently. They need to keep up with the trends. Other longer term trends might be the demographics of your potential customers. Demographics are characteristics of a group of people, such as age, race, income, education, employment, and other factors. EXAMPLE If your community has many children, a babysitting or tutoring business is likely to be more successful than in a community with mostly adults.
Money
The cost of starting the company and the financial predictions for its success are other important considerations in a business opportunity. If the company will be expensive to start, and you don’t have a way to get that much money, it is not a good opportunity for you.
Or if the company is not likely to become profitable before the startup money runs out, it may not be a good opportunity. You’ll need realistic predictions about how much money your company will make, and whether it can make enough to become profitable before the startup money runs out. If the finances don’t look promising, the idea is probably not a good opportunity.
Personality and Skills
Even if all the other considerations make the opportunity seem like a good one, it might not be a good fit for you personally. It’s important to choose a business that is a good fit for your personal interests and skills. EXAMPLE There might be a demand in your community for cleaning the gutters on people’s roofs. But if you are afraid of heights or wouldn’t enjoy cleaning gutters, it is probably not a good fit for you. It might be a great fit for someone who likes to work outside, enjoys cleaning, and doesn’t mind heights. Some people are able to successfully start businesses that are not a good fit for them by hiring other people to do the hands-on work. EXAMPLE You could hire gutter cleaners to work for you, and you could try to run the business without actually cleaning gutters yourself. But you would probably have a more successful business if you chose something you really were interested in and cared about. You will also be happier if you are working in a field you enjoy.
Assignment B
The following chart has each topic that you need to include in your final business plan. You need to write one paragraph for each topic (minimum 5-7 sentences per paragraph). In the last column next to each topic I stated where in the class you can find the materials that covered that content. If the title has a B in it, that means that it’s from the second part of the class. Please go back into the course materials and reread any sections that you don’t feel comfortable writing about. You have to submit the 9 paragraphs in the order that they are listed in the chart, but if you don’t feel like you can write a certain paragraph then go onto a different one and then go back to ones that were harder. I tried to put the topics in an order that makes sense, but you might find that writing about one topic makes you think about things that will help you with another topic.

Please complete a 2 page paper that identifies the relationship between leaders and followers.  This paper must conform to academic writing standards, including:
-Double-spaced, 12 font, Times New Roman or Calibri
-Proper paragraph formatting/indentations
-Citation page for references used, if any
Instructions:
1. Identify the differences between followers and leaders.
2. Provide personal experience with leadership and followership (regardless of whether you were the leader or follower….detail the relationship)
3. Identify the leader of a company that you are familiar with (i.e., worked at, frequented as a customer, family owned, etc). List the qualities of the company leader and how those qualities impact their ability to get results.

1.This Assessment 3 need to be written based on my past Assessment 2 (Attached in 2-Past Assessment 2)
Please read the Past Assessment 2 carefully before you start.
2. Length: Maximum limit of 1,000 words, excluding references and appendices (if any).
3.No using AI.