Category: Marketing

Consumer Behavior Written Analysis Report – CLO 1, 2, 3, 4, 5, 6
This week, you will explore consumer behavior with a real-world lens. Choose an industry close to your interests or career aspirations and conduct a four-to-five-page APA formatted comprehensive analysis. The goal is to not just regurgitate facts but to apply the principles we have explored throughout the course.
Introduction
Start with a personal connection to the material. Why did you choose this industry? How does it resonate with your experiences or career goals? Briefly set the stage for why understanding consumer behavior in this context is essential.
Relationship Between Consumer Behavior and Marketing Strategy
Share your insights on how consumer behavior is a vital part of deploying effective marketing strategies. What personal anecdotes or observations do you have that align with or challenge the theories we’ve studied? Add them in here.
Influence of Value Systems, Cultures, Beliefs, and Ideologies
Consider the cultural aspects of your chosen industry. How have your own cultural values shaped your perspective, and how might they align or contrast with the predominant values in the industry?
Types of Households and Lifecycles
Reflect on the diversity of households within the industry. How might your own experiences or aspirations align with or differ from the typical consumer lifecycles identified in your analysis?
Role of Reference Groups, Subcultures, and Online Communities
Bring in your own experiences with reference groups, subcultures, or online communities. How have these influenced your purchasing decisions, and how might they play a role in the industry you’re examining?
Consumer Perceptions and Marketing Strategies
Share your thoughts on how consumer perceptions shape the success or failure of marketing strategies. Have you ever changed your perception of a brand, and what triggered that change? How can this insight apply to your chosen industry?
Situational Reference Groups
Explore how situational reference groups might play out in your industry. Are there instances in your life where situational factors influenced your purchasing decisions? Relate these experiences to the four types of situational reference groups.
Conclusion
Conclude with a personal reflection. What did you uncover through this analysis that surprised you or challenged your preconceptions? How might the insights gained influence your future career decisions or strategies if you were in a marketing leadership role within this industry?
This assignment isn’t just about showcasing theoretical knowledge; it’s about applying it to a context that matters to you. Bring your unique perspective to this written assignment! Be sure to support your paper with at least seven credible sources, including your textbook.

The presentation should be 7-10 minutes in length, with 6-8 slides that includes the following:
Introduction and Context: Present a clear picture of the context of your interview: name of company, location of the company, who you interviewed (position in the organization), when you interviewed, duration of the interview, how did you interview (face to face or otherwise). Also, any reason why you chose this company and why you chose the specific HRM functional area.
Interview Summary: Present a summary of the information gathered from the interview.
How effectively is the human resource function of this organization contributing to the fulfillment of its mission, objectives, and strategic plan?
What are some of the strengths, weaknesses, opportunities, and threats, as it relates to the human resource function (broadly) and the chosen functional area? What are some of the most pressing issues (2-4 issues) that need to be confronted and solved? Why? Support your analysis with at least three scholarly/professional resources (accessible through the Wilmington University LibraryLinks to an external site. and/or SHRMLinks to an external site.), on the theory and practice of HRM.
What appears to be among the most desirable solutions to pressing issues? Provide specific detail and justifications for your recommendations. Support your analysis with at least three scholarly/professional resources (accessible through the Wilmington University LibraryLinks to an external site. and/or SHRMLinks to an external site.), on the theory and practice of HRM (Note: They may be the same resources for item #2).

Replying to the discussion forum.  
Discussion Topic
How can/should the concepts of segmentation, targeting and positioning be used to businesses’ advantage in their strategic marketing activity (you do not necessarily have to cover all of segmentation and targeting and positioning in a single post – depth is usually better than breadth)? Give examples of how businesses in different market sectors use these concepts, or could do so.

The Marketing Mix
Try to address the traditional marketing mix analysis usually seen in marketing plans, and  the following issues as part of your Web marketing plan. Some of these issues may not apply to your situation. Select and address those that are most relevant to your recommended program. 
Product: what products and services are you offering? Is it an augmented product? How do interactivity and individualization contributed to product offerings?
Pricing: What kinds of pricing strategy are you using and Why? 
Communication:  How the firm is going to generate awareness? Are they going to use online levers (banners ads, public relations, search engines, e-mail) or offline levers (TV, magazines, Radio, yellow pages, Billboards), explain why you made such a decision.
Community
The file below shows what the assignment is about. The file is the first part of this paper. 
The iRing strategic plan aims at improving personal health insights and enhancing the Apple ecosystem, by combining cutting-edge technology with everyday wearability. The iRing’s sleek, discrete design combines effortless connectivity and innovative health tracking to enable users to effortlessly monitor their overall health.  

Type of Assessment: Professional Practice Reflective Report (PPRR) Length: 2,500 words The Professional Practice Report provides the opportunity to formally reflect on what we have learned about marketing psychology and what we have learned about ourselves on our professional practice experience, to identify strengths we can build upon, and to target areas for future development. Details of the Assessment criteria are given on the document named “all instructions” and example reflective reports are provided as well. Please go through all the uploaded documents.

Part 1 – 
How susceptible are you to promotion and pricing strategies? 
Please provide an example for each (Promotion and Pricing). 
Part 2- 
Rewrite the following:  
You’re absolutely right, Hector! Balancing promotions and pricing can really draw in customers and keep them coming back. It’s all about finding that sweet spot where everyone feels like they’re getting a good deal. 
Part 3-
Reading  
The steps of the communication process. 
Communication is a sharing of meaning. The communication process involves several steps. First, the source translates meaning into code, a process known as coding or encoding. The source should employ signs or symbols familiar to the receiver or audience. The coded message is sent through a communications channel to the receiver or audience. The receiver or audience then decodes the message and usually supplies feedback to the source. When the decoded message differs from the encoded one, a condition called noise exists. 
What is Communication -The transmission of a message from a source to a receiver (simplest form). A process by which information is exchanged between individuals through a common system of symbols, sings, or behavior. 
Noises or Communication Barriers  
Anything that gets in the way of a successful message transmission 
They could influence or alter the meaning of the message 
Type of Noises 
Psychological Noise 
Preconceived notions that alters the meaning of the message 
Examples: 
Racial and gender stereotypes 
Reputation, Biases 
Assumptions 
Mood, feelings, worries, troubles, emotional state 
Environmental Noise 
Noise pollution from the outside cause by: 
transport, industrial or recreational activities 
physical background, outside conversations 
city, sirens, mechanical (car, trains, airplanes) 
Mechanical Noise 
Noise and / or message interruptions, cause by the communication devices (machine) 
Examples: 
phone line noises, lack or poor signal reception 
bad internet connection, slow bandwidth or poor signal reception 
Semantic Nosie 
Interference created when the speaker and listener have different meaning systems. 
Examples: 
Jargon 
Abstract ideas 
different meaning for the same word, gestures or symbols 
After reading the chapter and accessing the provide additional content, watch the following video and answer the following question: 
Question 1: What type of Noise (s) or Communication Barrier (es) can you identify in the video? 
Elaborate on each one. HINT there is more than one noise found in this video. 

Part 4: 
Keep in mind that plagiarism and AI writing software will NOT be tolerated. Entries using any form of AI writing like ChatGPT or others, typing assistants like Grammarly and any form of copy / paste entries will not be accepted. Be advised that all assignments will be closely monitored with an AI / Plagiarism detection software.  
Please Rewrite the following using your own words:  
What are the strengths of product placement? The weaknesses? 
After reading the passage, it’s clear that product placement offers several strategic advantages for brands. By seamlessly integrating products into movies, TV shows, and video games, product placement enhances brand visibility and recognition among a diverse and engaged audience. Unlike traditional advertising, which can be easily skipped or ignored, product placement feels organic and authentic, fostering positive associations with the brand. This approach also allows brands to target specific demographics effectively by aligning with popular media that resonates with their audience. Moreover, product placement benefits from global reach and cultural influence, reaching viewers worldwide and leveraging cultural trends. With its ability to create lasting impressions through repeated exposure in entertainment content, product placement stands out as a powerful tool for enhancing brand presence and driving consumer engagement. Despite its benefits, product placement faces several challenges. It can risk appearing intrusive or disrupt the viewer’s experience if not seamlessly integrated into the content. Skepticism from audiences about authenticity may undermine the effectiveness of brand messages. Brands also have limited control over how their products are portrayed, as creative decisions lie with content creators. Regulatory constraints vary across regions, impacting where and how product placement can be used. Additionally, measuring the ROI of product placement is complex compared to traditional advertising methods, and saturation in media can lead to diminished impact and audience fatigue. These challenges necessitate careful strategy and execution to ensure product placement effectively enhances brand visibility without compromising viewer engagement or brand integrity. 
2.What challenges do advertisers face with product placement? 
Advertisers encounter several challenges with product placement despite its strategic advantages. One significant challenge is ensuring seamless integration of products into entertainment content without disrupting the viewer’s experience or appearing overly promotional. Advertisers also face limited control over how their products are portrayed, as creative decisions rest with filmmakers and producers aiming to maintain narrative integrity. Measuring the effectiveness of product placement presents another hurdle, as ROI metrics can be ambiguous compared to traditional advertising methods. Regulatory compliance adds complexity, with varying rules across regions concerning disclosure and placement restrictions. Additionally, maintaining audience trust and perception is crucial, as viewers may perceive product placements as intrusive or insincere if not carefully executed. Balancing these factors alongside cost considerations makes product placement a complex but potentially rewarding marketing strategy for advertisers seeking to enhance brand visibility and engagement in media environments. 
3.How do you think product placement will evolve with new television viewing habits? 
As television viewing habits continue to shift towards digital streaming and on-demand services, the landscape for product placement is poised for significant evolution. With streaming platforms like Netflix and Amazon Prime Video dominating the market, traditional advertising methods such as commercial breaks are losing effectiveness. Advertisers are increasingly turning to product placement as a more integrated and subtle form of marketing to capture viewer attention in these ad-free or ad-light environments. 
Looking ahead, we can anticipate product placement becoming more sophisticated and targeted. Advertisers will likely leverage advanced data analytics and viewer insights provided by streaming platforms to strategically place products within content that resonates with specific audience segments. This could involve integrating products seamlessly into popular series or genres that align closely with the interests and preferences of target demographics. Moreover, the rise of interactive and personalized content experiences in streaming could open new possibilities for product placement. Interactive shows and personalized advertising options may enable advertisers to engage viewers more directly and tailor placements based on individual viewer interactions and behaviors. 
However, advertisers will need to navigate challenges such as regulatory requirements for transparency and disclosure, as well as ensuring that product placements enhance rather than disrupt the viewer experience. Finding the right balance between effective integration and maintaining audience trust will be crucial as product placement evolves alongside changing television viewing habits towards more personalized and on-demand content consumption. 

1500 word report for air BnB please refer to the
Document attached and include everything on 
The instructions 

I have to do a 7 minute presentation so I will need a script for each slide that I can read word for word
When I present. I need this script on a seperate word document. 
The portfolio part of the assessment is the most
Important it is worth 30% of all marks. Please use 
Everything suggested on point 6 on the instruction
Page. It is based on lulu lemon active wear brand I
Will also attach my assessment 1 for you to refer to 
That it relates. 
On the introduction slide please put 
Title 
Jodie winwood 
1808549
MKT201 
Thanks 

Now, reflect on the experience you have had in this course to see how you may want to assimilate what you have learned. Write a short reflection based on one or two significant learning experiences that you had during this course. Try to be as clear and accurate in your perceptions as you can.  
Reflection Guidelines 
Reflection is a valuable practice in your learning process. It assists in the assimilation of new understanding into your everyday life. 
Reflection is often casually mentioned after a learning experience by asking “What lessons did you learn?” Although this question refers to the process and is a good place to start, it doesn’t address the full process of reflection.  
Reflection Steps: 
Recall 
Think back on any experiences you may have had in this course during the learning process that seem to stand out.  
Contemplate
What is significant about these experiences? What broader perspectives might apply? What do you understand about them now based on a broader perspective?  
Transformation 
What does this mean for you in the future? Develop a plan for creating any changes that you would like to make. 
An effective reflection will focus successively on each of these phases. It will hopefully result in a deeper understanding of knowledge that you have gained during your learning experiences and prompt changes in your practices, perceptions, beliefs, and attitudes. 

Using all of the IMC information pertaining to global markets in an owned media, paid media and earned media strategy, identify what the optimal blend is of owned, paid and earned marketing communication for your company’s market entry.
Discuss how the technological convergence, the Internet, and global customer expectations have changed the task of the global marketer.  Explain how the digital marketing communication tools and concepts discussed throughout this course and assignments are relevant within the digital marketplace.
Provide rationale for your strategy and include key metrics such as response rate, cost per response, cost per thousand impressions (CPM), cost per click (CPC).
“The new electronic interdependence re-creates the world in the image of a global village.” Marshall Herbert McLuhan, The Medium Is the Massage (1967)
THE ASSIGNMENT WILL BE BASED OFF THE FILES I HAVE SUBMITTED! PLEASE USE THE BOOK “GLOBAL MARKETING MANAGEMENT” BY KEEGAN. PLEASE CITE ALL QUOTES FROM THE BOOK WITH THE PAGE NUMBERS.