Category: Marketing

BRIEF
Conduct an academic analysis (3,000 words) and develop marketing
communication strategies for a new
product or
service in response to technology trends.
ASSIGNMENT
INSTRUCTIONS
For this assignment, you will select an existing product or service of
your choice and decide whether you want
to penetrate or expand your current market share, develop a new
product/service, or sell an existing product
or service into a new market. Your decision should be driven by current
technology trends. For example, you
may consider how video search or chatbots could improve your service
offerings and change how you market
and communicate with your customers.
Select an existing product or service of your choice. You may select a
product or service your company
currently markets and sells, one you hope to develop, or one that has some
significance to you. Next, select
one of the following marketing goals you would like to accomplish:
1. Market Penetration or Expansion – Attempt to increase your current market
share with an existing
product or service.
2. New Product Development – Develop a new product or service for your
existing customers.
3. Market Development – Sell your existing products or services to either new
customer segments within
your country or expand internationally.
4. Diversification
– Develop a new product or service for an entirely new market.
Next, you will develop an analysis and outline the marketing communication
strategies you would recommend
to achieve your goals. Your analysis should include the following
elements:
1. Goal Overview
a. Describe the strategic vision and/or mission of your organisation.
b. Develop three or four marketing goals for your new product or market.
2. Product Brand Positioning
a. Assess the existing product/service brand. How would you explain and rate:
i. Brand value
ii. Brand equity
iii. Brand awareness
iv. Brand salience
v. Brand association
vi. Brand loyalty
b. Develop a new positioning strategy for your new product/service. Explain
how you might
change the new products/services’ brand and its positioning.
c. Be sure to use some of the marketing models described in your readings as
a framework for
your analysis and strategy development.
3. Target Market
a. Analyse the customer behaviour for your new product/service.
i. Explain the individual, social, and situational influences
ii. Summarise the new customer buying process.
iii. Consider how technology may change your target market
b. Develop your segmentation strategy.
Explain why you have chosen this strategy.
4. SWOT Analysis
a. Conduct a SWOT analysis for your new product/service.
b. You should create a visual representation of your analysis and provide a
written description of
each section.
c. Explain the competitive advantage of your product/service
5. Determine Marketing Mix
a. Develop a pricing strategy for your new product/service. Explain how the
strategy will connect
with your target market, support your brand positioning, and give you a
competitive
advantage.
b. Develop a channel or distribution strategy for your new product/service.
Explain how the
strategy will help you reach your target market and give you a competitive
advantage.
c. Develop a promotional strategy for your new product/service. Explain how
the strategy will
help you communicate with your target audience, support your brand
positioning, and give
you a competitive advantage.
6. Determine Evaluating and Controlling Activities
a. Explain what marketing activities and controls you would implement to
measure the success of
your marketing
strategies.

Prior to beginning work on this discussion, read Chapter 4: Social and Cultural Environments, and Chapter 5: The Political, Legal, and Regulatory Environments. You will be referring to these required readings to answer the discussion directives listed below  as well also using the information in your Week 6 final marketing plan. Additionally, browse through all three categories in Procter & Gamble’s BrandsLinks to an external site. webpage.
For this discussion, you will assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in. Watch the following videos as they will help you to gain some insight on the companies:
Davos 2011 Muhtar Kent, CEO, CocaColaLinks to an external site.
PepsiCo Success Story | List of Brands PepsiCo Owns | How PepsiCo Got So BIG ??Links to an external site.
For your initial post, address the following directives, and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text:
Explain your selected country’s society and their culture.
What are the differences and similarities of their culture to the culture of the United States?
Determine what social, cultural, political, legal, regulatory, environmental, or sustainability characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix.
Using examples, what theories in Chapter 4 support your conclusions?
Create a short strengths, weaknesses, opportunities, and threats (SWOT) analysis, and list three key points in each area of your SWOT AnalysisLinks to an external site. that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, sustainability, and regulatory environments). You will use a SWOT based on your mentor company and country in the Week 5 paper and Week 6 final marketing plan paper.
Your initial discussion post should be 250 words. Do not forget to cite your textbook and any other sources used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA StyleLinks to an external site. resource for assistance. 

Use the format in the following document to complete the Team Strategic Analysis Project. Only one submission per team. Team grades are contingent on peer evaluations. The report should be at least 10 pages single spaced long with additional pages for appendices.
I provided our topic and format instructions down below please NO AI OR PLAGIARISM

Excel is my previous submission; PNG is a Financial Analysis Example; PDF is a Case. 
Please add a new sheet to Excel to create tables to calculate data for vertical, horizontal, and ratio analysis. Then, determine strengths/weaknesses and conduct a more comprehensive analysis based on these results. No citation is needed.
Feedback from professors: 
1- You did not report on your financial analysis. This is a requirement of case analysis, I’m afraid. You must perform a vertical, horizontal, and ratio analysis whenever you are given financial statements. Then, based on those results, identify strengths/weaknesses and investigate the causes of any noteworthy financial results. 
2- You have not submitted your analysis. All the tools you used to arrive at conclusions should be submitted along with the conclusions. This includes all financial analysis tools. Also, your conclusions can be more comprehensive.

Assignment 4 involves reviewing two of the four different ads presented in the assignment and evaluating those two ads in terms of their source, positioning (Chapter 2, LO 4), appeals (Chapter 9, LO1), and execution (Chapter 9, LO2). Download the attached assignment, delete the pages for the three ads you are NOT going to evaluate, and complete your assignment in the downloaded word document. When you have completed the assignment, upload it here.

ARTICLE CRITIQUE: This paper requires you to obtain a marketing article from one of the business journals listed in the syllabus, summarize the content of the marketing article and apply the marketing strategy concepts from the lecture slides and readings in four typed pages, double-spaced 12 point Times New Roman. You will be graded on your ability to summarize the pertinent issues raised in the article and how well you articulate /apply marketing strategy concepts from class to the article critique. A copy of the article must be uploaded to Canvas along with your summary paper. If you have questions as to the suitability of your chosen article, you can ask me to review it before you write your paper.
The following is a list of magazines where you can find articles. You can also find marketing articles in the Wall Street Journal, Entrepreneur magazine and online from your local newspaper or general news sources. This is NOT an exhaustive list, but you should be able to find an article. You can also check with the business library’s online magazine source as well. **Choose an article that interests you and relates to marketing. ** It is an individual assignment not a group assignment. Ten points will be deducted each day the assignment is late.Marketing Magazines
Advertising Age
Global source of news, views and data for the ad, marketing and media industries.
Adweek/Brand Week
Highlights the latest advertising trends, including those related to online and website advertising. It is also a magazine for branding professionals. Find tips on increasing brand loyalty, market analysis and news coverage of brands.
Bloomberg Business Week
Weekly business magazine with insights and in-depth analysis of business events.
Entrepreneur Magazine
Monthly magazine that covers entrepreneurship and small business.
Fast Company
Monthly magazine that covers technology,

View the assignment in the SE56 Instructions docx. Use 311 ch14-15 powerpoint to complete short essay 5. Use 311 ch 16 powerpoint and 311 ch 17 powerpoint to complete short essay 6. 

View the three videos on SAP, which you can access via MindTap Module 11. The videos are: Conversational ERP – Lesson 1 – What is ERP? — (15 min)
What is SAP: The Absolute Beginners Guide – (25 min)
What is SAP? Why do we need ERP? Beginner Tutorial– (8 min)
Answer the questions in a paper format listed below:
1) Who is the Company, SAP? What services do they provide? In answering this question, also, list the names of at least three companies who use SAP and at least one of the applications for which SAP is used by each of these companies? 2)As you prepare for your career as a business professional, why might knowledge about SAP benefit you? Indicate your career plans and describe two jobs requiring knowledge of SAP which might be of interest to you? 3)After viewing all three videos, describe how Information, Materials, and Cash flow in a business and how ERP applies. 4)Describe how SAP relates to specific topics in the textbook. Cite at least three examples. 5) How might your knowledge of SAP be of benefit to you as you embark upon your future career? You should answer the five listed questions, in a 1, 2, 3, 4, 5 format.
Links that need to be used:
1. https://youtu.be/kGQ1fNQVbj8?si=DHZmnqG0_8dQxJ9R
2. https://youtu.be/K-TWZwcybLo?si=sehULLGcMi-0REZ6
3. https://youtu.be/lYCEQqSM08I?si=rIwA5-cmSSnB04E6

WALL STREET JOURNAL (WSJ) PAPER and PRESENTATION
The Wall Street Journal (WSJ) is the most commonly read business paper read by business professionals throughout the world. In addition, most business school students and graduates are regular readers of this paper and you should be too, if you are not already. This assignment involves a live presentation to the class via ZOOM. Copies of the WSJ are available through the CSUN library. No purchase is required.
For this assignment, you will make an approximately 10 min presentation during our Zoom class covering the following. SEE THE WALL STREET JOURNAL GROUPINGS
Give the class a summary of the article selected (article must be published within the past 6 months)
Clearly explain how the article relates to material from the course (Note: Only using a PESTLE or 5 Forces course relation will result in a poor grade.)
Give a critical analysis of the article (what did you think of the article and subject).
NOTE: Youtube or news based Videos are permitted as an embedded part of your presentation but may not be more than 2 minutes long and must be relevant to the presentation.
REQUIRE ELEMENTS:
1) Give the class a summary of the article selected (article must be published.
within the past 6 months)
2) Clearly explain how the article relates to material from the course (Note: Only using a PESTLE or 5 Forces course relation will result in a poor grade.)
3) Give a critical analysis of the article (what did you think of the article and subject).
NOTE: Youtube or news based Videos are permitted as an embedded part of your presentation but may not be more than 2 minutes long and must be relevant to the presentation.
dent must present an Article from the Wall Street Journal following the below criteria.

Please read the case carefully and fill in the Outline note format ( don’t write like an essay). I’ll upload 1 PDF – Case, 1 Word file – Outline note. Thank you!