Category: Hospitality management

Please read the brief and do sections:
7. Hotel SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) 
8. SMART Marketing Objective 
9. Action Plan (table format with explanatory notes preferred)
• Strategic Marketing Activities (ranked in order of priority)
• Marketing Metrics and Key Performance Indicators (KPIs)
• Key Risks and Challenges
10. Concluding remarks that includes a discussion of
• Key strategic priorities and critical marketing activities  
The chosen hotel is Crowne Plaza Melbourne. The target market is Family with kids on leisure trips. Please refer to the powerpoint file for the idea.

Coursework 1 – BRIEF
Compile an essay of 2,000 words on your selected company’s strategy. This is a desktop exercise where you will analyse your chosen company’s policies, plans and strategies as well as consulting academic scholarly literature on strategy and strategy management for hospitality/tourism/events businesses.
You are required to write up your essay in ‘essay format’. All sources cited should be referenced according to Harvard referencing guidelines. Appendices are not to be included.
As noted previously, while your essay is focused on a particular company, your discussion must be framed within a wider academic understanding of strategy. As we progress through the lectures, think about how the learnings from these lectures can apply to your essay. All submitted assignments should have the file name:
“Surname First Name BNumber”
g. BrownJohnB00001234_AssignmentOne.
Your work must be word processed, be double-spaced, using Ariel 12 font, Spacing 1.5, justified and page numbered. Number of words validated by word count excluding title page and reference list should be stated at the end of the work.
Harvard referencing must be adhered to in both citing sources in the text and compiling the reference list at the end.

Applied project research is the carrying out and communication of a piece of investigative academic work which demonstrates, within the context of existing knowledge, an understanding of a particular problem together with evidence of original, critical, and analytical thinking. The investigative work will probably contain a considerable amount of data; the data will be analysed and used to support a logically structured argument. The work you do must be original, i.e., it must not repeat the work of others. The work must be analytical, and the examiners will look for evidence of analytical skills in the written documentation. The Applied Project is a communication exercise, and you should pay particular attention to ensuring that you communicate to the reader what it was that your original research was about. As part of the exercise, you are required to present your project in a standard manner as you would if you were presenting a paper to a journal, and in a particular number of words, in this case, 8.000 words (6.000 to 8.000 maximum range).
For your research, you must use the Applied Project template provided by the school and strictly respect its format.
The first draft is already done with introduction and questions. The paper should be continued in that manner, many resources are attached also, with citations and reffreneces

a report of 1300 should writting in quantitative and qualitative data in relation to the current and future potential strategies of the
organization. The data should relate to the changes/growth in business units/brands plus an analysis
of one other managerial domain, e.g., HR, social media, Sustainability
data may
include but is not limited to graphed data, pictorial data, diagrammatical
data, tabulated data, map data, text data including quotations from
business and industry sources
a minimum
of 3 pieces of quantitative and 3 pieces of qualitative data should be
presented. The data MUST
be presented out of text, exposed to some form of analytical process
before conclusions can be drawn relating to how these aspects of the business
may lead to competitive
advantage. 
e data is then to be described and analysed in relation to
both the organization, potential competitors, as well as the industry in which
it operates.
Conclusions are to be drawn in relation to how the
strategies employed or planned to be employed by the organization may result in
positive market or industry positioning. 
lastley please follow the guideline 

Sources for Reference:
PowerPoint “TAH 1200 Business and Customers”
Any additional information you find to support your writing
To Complete this Assignment, You Must Answer:
Choose one real-life tourism or hospitality company
Using the concepts learned in this week’s lesson, describe the customer using the different market segments. You must be specific when describing the customers.
Length: A minimum of 300 words.
Documentation Style: Modern Language Association (MLA) or American Psychological Association (APA). You must complete an accurate Works Cited or References, and you must include accurate in-text citations for each direct quote or paraphrase that you include. Points will be deducted if you do not include references.

Assignment Assignment 7: Personalization and Knowledge
Sources for Reference:
Gold Service Gold Tourism
Additional references that you find
Answer each question in one-two paragraphs (A paragraph is a minimum of four sentences).
1. Why is it important to find ways to individualize guests’ experiences?
2. What was the golden opportunity in Roger’s situation from the Guest Service Gold Knowledge video?
3. What should you do if a guest asks a question and you do not know the question?
Format:
Times New Roman, 12-font, double-spaced.
Documentation Style: Modern Language Association (MLA) or American Psychological Association (APA). You must complete an accurate Works Cited or References, and you must include accurate in-text citations for each direct quote or paraphrase that you include.  Points will be deducted if you do not include your references.

Sources for Reference:
Gold Service Gold Tourism
Additional references that you find
Information to Complete the Assignment:
To illustrate that guests respond more positively in a recovery situation if you emphasize what you can do, not the things you can’t do.  To answer the following questions, you cannot say yes to the guests.  Instead, you have to use the information you learned in the Recovery: Turn it Around section as well as critical thought to satisfy the guests without saying yes to the guests.  You are being graded on your creativity and how well you respond to each question.  The guest should be happy with your response.
Answer each question in one-two paragraphs.  Using the limited information in the question and following the “Information to Complete the Assignment,” develop a response that will satisfy the guest:
1. You are a server in a restaurant, and the guest wants a filet mignon.
2. You are a flight attendant, and a guest on the flight is requesting to move their seat to the bigger leg space seat.
Hints:
The response has to be realistic, but you can be as creative as you want
If you tell the guest no, you will not do well on the assignment
Develop the scenario in your writing
Length:
Answer each question in one-two paragraphs.  A paragraph is a minimum of four sentences.
Format:
Times New Roman, 12-font, double-spaced.
Documentation Style:
Modern Language Association (MLA) or American Psychological Association (APA). You must complete an accurate Works Cited or References, and you must include accurate in-text citations for each direct quote or paraphrase that you include.  Points will be deducted if you do not include your references.

Prepare a Wine List of 60 wines selected from the Negociants New Zealand Portfolio. The wine list must include a range of Sparkling, White, Red, Rose, and Dessert wines from different countries.
Using a spreadsheet, cost the wines and calculate the margins using the formulas discussed in Week 8. Enter the wines in the spreadsheet accordingly eg: Sparkling, White, Red, Rose, and Dessert.
Format the Wine List in an order that considers:
Grape Variety
Region/appellation/GI
Producer
Name of wine
Vintage
Retail Price
Price by glass (for selected wines).
Prepare a second tab in the spreadsheet and copy the data that will appear in the copy of the Wine List.
Using design considerations and your own creativity, prepare the customer version of the Wine List, and use the same 60 wines.
6. Wine List Design
This will be discussed and demonstrated in Week 8 
7. Spreadsheet Template:  Copy of the Excel sheet for the cost of the wine list Mario B – Cost Factor PricingDownload Mario B – Cost Factor Pricing
8. Wholesale Catalogue to be used for the assessment: Negociants NZ trade price list.  Negociants beverage price list May 24.pdf

simple englsih 2 pages reflection on the attached documents insludign graphs . 
using the information in the pictures uploaded and one website link – thank you 
instructions will be in an emage names INSTRUCTIONS FOR THE ASSIGNMENT 

Choose EITHER topic option 1 or topic option 2 and post your response, by the close of day Wednesday by clicking the “Create Thread” option within this forum. 
You will also need two replies in your response to your classmates or to your instructor. In total, you will need 3 posts on at least 3 separate days. Please make sure to run your spell checker and proofread your work; point deduction will be made for spelling, grammatical, and punctuation errors. Consider using Grammarly for free, real-time grammar checking! 
Topic Option 1 (150-word minimum): Chapter one discusses “thinking like a professional”. In your own words, what does it mean to “think like a health care professional”? List several examples. Think of a time where you encountered someone/something unprofessional in the health care arena. While maintaining privacy, feel free to share this experience with the class.
Topic Option 2 (150-word minimum): Review “The History of Healthcare, within chapter 2. After reviewing the historical events of health care, which three events do you feel were the most significant to health care in today’s society? Which events do you feel are the most beneficial to patients? What are some current health care trends and challenges?
Reply 1 (100-word minimum): Respond to a classmate/ or instructor
Reply 1 (100-word minimum): Respond to a classmate/ or instructor
Plagiarism is a serious penalty; please make sure to use your own words and provide citations and references for any sources you utilize in your responses.
The citation (I.e. Haroun & Mitchell, 2021) follows any sentence that reflects information you learned from the book. All initial responses to the DQs require at least one reference.
Reminder: Use your own words when writing your post. You should include the reference at the bottom of your post should appear as follows: For example: 
Reference
Haroun, L., & Mitchell, D. (2021). In Introduction to Health Care. Cengage.