Category: Hospitality management

Respond to the following questions. You must rewrite each question and respond to each question with complete and thorough explanations, using additional resources, cited in APA format. Each answer should be at least 2 – 3 paragraphs in order to provide a complete answer. You do not need to weave each answer together in one essay but submit as one file using one title page and one reference list.

First, please take a moment to view this video from the CDC, titled: CDC in Action: Foodborne Outbreaks

https://www.cdc.gov/digital-social-media-tools/mobile/applications/sto/sto-web.html
Please choose one of the outbreaks (unless you play around for a while you will have to choose from Level 1) and work through the scenario. (Please try to choose different outbreaks – you should title your post with the name of the outbreak you have chosen)
Once you have worked through the “mission”, please begin your thread and share your results. What surprised you about the scenario? Did you have thoughts/ideas other than the actual cause at the beginning of the scenario? Did the scenario walk-through suggest investigating things you had not thought about?
Please share your thoughts about the scenario and whether or not it helped you to think critically about investigating the outbreak. 
After working through this scenario, do you have a deeper understanding about the challenges officials face when investigating a foodborne illness (or other type of illness) outbreak?

One of the strongest proponents of applying research evidence to management practice, Denise M. Rousseau, H. J. Heinz II University Professor of Organizational Behavior at Carnegie Mellon University, defines evidence-based management (EBMgt) as “the systematic, evidence-informed practice of management, incorporating scientific knowledge in the content and processes of making decisions.” EBMgt employs valid scientific findings in the context of critical thinking, decision-making, and judgment to help managers obtain and use the best and most reliable information available to increase managerial and organizational effectiveness.
But why is it important for managers to think critically about and incorporate current research findings into their management practices and decision-making? A good parallel comes from the field of medicine. You may naturally assume that medical doctors and health care practitioners use the latest and best research evidence available in the field of medicine to make their decisions. Yet despite the thousands of studies conducted and published in the field of medicine each year, studies suggest that only about 15% of doctors make evidence-based decisions. Instead, most rely on obsolete information they learned in school, unproven traditions, personal experiences, and information provided by vendors selling medical products and services. During the past two decades, however, evidence-based medicine has begun to revolutionize the way medical practitioners make decisions and prescribe treatments.
Stanford professors Jeffrey Pfeffer and Robert I. Sutton argue that managers should take a similar evidence-based approach in making decisions, taking actions, and prescribing cures for organizational ills: “Managers are actually much more ignorant than doctors about which prescriptions are reliable—and they’re less eager to find out. If doctors practiced medicine like many companies practice management, there would be more unnecessarily sick or dead patients and many more doctors in jail or suffering other penalties for malpractice.”
Professor Rousseau suggests that EBMgt consists of four basic activities: (1) obtaining the best scientific information available, (2) systematically assessing organizational facts, (3) using critical thinking and reflective judgment to apply the research evidence, and (4) considering key ethical issues.33 Throughout the remainder of the text, you will be presented with current research evidence from the field of OB and asked to think critically about how you might apply these findings in your current or future career as a management practitioner.
Questions to Answer
What are some of the primary advantages of evidence-based management practices?
What makes it difficult for managers to be evidence based in their actions and decision-making?
What can hospitality organizations do to create a culture of evidence based decision-making?
Word Count & Depth 
400 – 600 Words
Research Quality 
3 + Sources

I have attached structure. In structure, i chose my group topic. Also there are my gruop PPT. Thank you so much!

Objectives
CO-1: Explain the purchasing function within different types of hospitality organizations.
Using a comparison format, students will explain purchasing activities related to Selection and purchasing activities related to Procurement in the context of food service vs. lodging. 
CO-2: Summarize generally accepted principles and procedures of selection and procurement as well as their applications in the hospitality industry.
Using the following equation as context, Selection + Procurement = Purchasing, students will identify and describe different principles, methods, and activities related to facilitating purchasing.
Instructions
Write an academic essay explaining and evaluating Selection and Procurement activities within Purchasing. After explaining Selection and Procurement, provide a comparison of how a food service owner or manager might facilitate Selection and Procurement versus how a lodging manager or owner would. Describe how restaurants and hotels are different in purchasing and how they are alike.As an additional consideration, identify and explain ethical considerations involved in purchasing as well as ramifications of product specification for a buyer in either.

Please read the brief and do sections:
7. Hotel SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) 
8. SMART Marketing Objective 
9. Action Plan (table format with explanatory notes preferred)
• Strategic Marketing Activities (ranked in order of priority)
• Marketing Metrics and Key Performance Indicators (KPIs)
• Key Risks and Challenges
10. Concluding remarks that includes a discussion of
• Key strategic priorities and critical marketing activities  
The chosen hotel is Crowne Plaza Melbourne. The target market is Family with kids on leisure trips. Please refer to the powerpoint file for the idea.

Coursework 1 – BRIEF
Compile an essay of 2,000 words on your selected company’s strategy. This is a desktop exercise where you will analyse your chosen company’s policies, plans and strategies as well as consulting academic scholarly literature on strategy and strategy management for hospitality/tourism/events businesses.
You are required to write up your essay in ‘essay format’. All sources cited should be referenced according to Harvard referencing guidelines. Appendices are not to be included.
As noted previously, while your essay is focused on a particular company, your discussion must be framed within a wider academic understanding of strategy. As we progress through the lectures, think about how the learnings from these lectures can apply to your essay. All submitted assignments should have the file name:
“Surname First Name BNumber”
g. BrownJohnB00001234_AssignmentOne.
Your work must be word processed, be double-spaced, using Ariel 12 font, Spacing 1.5, justified and page numbered. Number of words validated by word count excluding title page and reference list should be stated at the end of the work.
Harvard referencing must be adhered to in both citing sources in the text and compiling the reference list at the end.

Applied project research is the carrying out and communication of a piece of investigative academic work which demonstrates, within the context of existing knowledge, an understanding of a particular problem together with evidence of original, critical, and analytical thinking. The investigative work will probably contain a considerable amount of data; the data will be analysed and used to support a logically structured argument. The work you do must be original, i.e., it must not repeat the work of others. The work must be analytical, and the examiners will look for evidence of analytical skills in the written documentation. The Applied Project is a communication exercise, and you should pay particular attention to ensuring that you communicate to the reader what it was that your original research was about. As part of the exercise, you are required to present your project in a standard manner as you would if you were presenting a paper to a journal, and in a particular number of words, in this case, 8.000 words (6.000 to 8.000 maximum range).
For your research, you must use the Applied Project template provided by the school and strictly respect its format.
The first draft is already done with introduction and questions. The paper should be continued in that manner, many resources are attached also, with citations and reffreneces

a report of 1300 should writting in quantitative and qualitative data in relation to the current and future potential strategies of the
organization. The data should relate to the changes/growth in business units/brands plus an analysis
of one other managerial domain, e.g., HR, social media, Sustainability
data may
include but is not limited to graphed data, pictorial data, diagrammatical
data, tabulated data, map data, text data including quotations from
business and industry sources
a minimum
of 3 pieces of quantitative and 3 pieces of qualitative data should be
presented. The data MUST
be presented out of text, exposed to some form of analytical process
before conclusions can be drawn relating to how these aspects of the business
may lead to competitive
advantage. 
e data is then to be described and analysed in relation to
both the organization, potential competitors, as well as the industry in which
it operates.
Conclusions are to be drawn in relation to how the
strategies employed or planned to be employed by the organization may result in
positive market or industry positioning. 
lastley please follow the guideline 

Sources for Reference:
PowerPoint “TAH 1200 Business and Customers”
Any additional information you find to support your writing
To Complete this Assignment, You Must Answer:
Choose one real-life tourism or hospitality company
Using the concepts learned in this week’s lesson, describe the customer using the different market segments. You must be specific when describing the customers.
Length: A minimum of 300 words.
Documentation Style: Modern Language Association (MLA) or American Psychological Association (APA). You must complete an accurate Works Cited or References, and you must include accurate in-text citations for each direct quote or paraphrase that you include. Points will be deducted if you do not include references.