Researcher question: how do luxury brands leverage social media to gain brand love among european Gen-Z
The dissertation is more like a research project
The objectives of the research are
– Which Social Media strategies do Luxury Brands
– What kind of content are most effective in generating engagament and brand love among Gen-Z
– Gain insights on how Gen-Z perceives Luxury brands on social media
– Understand how social media can create brand love.
Structure:
Contents page
1. Introduction
Introduce the topic
Provide preliminary background information to put your topic and research into context
Explain the purpose of the study
Specify your research aims and objectives
Point out the value or benefit of the study
Don’t promise anything that can’t be delivered later
Objectives of the study
Here you should make explicit the key question and objectives of the study.
2. Research methodology
Research approach
Primary research methors
Limitations of the study
3. Literature review
For the literature review it is important to synthesize the sources, and draw conclusions, there are many refrences needed in the literature review as it is the base of the primary research. Important is the Brand Love Framework by Micheals (see image in document)
Add description of the source
Summarise the argument /
-point-of-view of the literature/source
Highlight key findings that connect to the theme that relates to your investigation – state if they confirm, or conflict with other sources. (example: xxx view on xxx conjucts with xxx)
Key themes literature review
Brand Love,
Social Media Marketing,
Storytelling
4. Research results and analysis
5. Conclusions and recommendations
Please include an AI Turnitin certificate and plagirism report
Category: (Fashion) communication and marketing
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Title: “Leveraging Social Media for Brand Love: A Study of European Gen-Z and Luxury Brands”
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“Synthesizing the Relationship between Brand Love, Storytelling, and Social Media: A Critical Analysis using the UGT Theory and Brand Love Framework” Introduction: In today’s fast-paced digital world, the use of social media has become an integral
I need my literature review information to be rewritten, the ideas and frameworks are not synthesised as is struggly with this. I need analysis that inlcudes (xxxxx thinks this of xxx which aligns with xxxxx from this we can conclude that.) The literature review needs an introduction to include brand love, stroytelling and social media. The reseach question are: What are the benefits of Brand Love, Why does Gen-Z use social media, Why is storytelling important – The importance of the UGT theory – How can the Brand Love Framework by Micheal (2023) help guide strategies to create brand love. Important to be criticical