Category: (Fashion) communication and marketing

  • Title: “Leveraging Social Media for Brand Love: A Study of European Gen-Z and Luxury Brands”

    Researcher question: how do luxury brands leverage social media to gain brand love among european Gen-Z
    The dissertation is more like a research project
    The objectives of the research are
    – Which Social Media strategies do Luxury Brands 
    – What kind of content are most effective in generating engagament and brand love among Gen-Z 
    – Gain insights on how Gen-Z perceives Luxury brands on social media
    – Understand how social media can create brand love.
    Structure:
    Contents page
    1. Introduction
    Introduce the topic
    Provide preliminary background information to put your topic and research into context 
    Explain the purpose of the study
    Specify your research aims and objectives
    Point out the value or benefit of the study
    Don’t promise anything that can’t be delivered later
    Objectives of the study
    Here you should make explicit the key question and objectives of the study.
    2. Research methodology
    Research approach
    Primary research methors
    Limitations of the study
    3. Literature review
    For the literature review it is important to synthesize the sources, and draw conclusions, there are many refrences needed in the literature review as it is the base of the primary research. Important is the Brand Love Framework by Micheals (see image in document)
    Add description of the source
    Summarise the argument /
    -point-of-view of the literature/source
    Highlight key findings that connect to the theme that relates to your investigation – state if they confirm, or conflict with other sources. (example: xxx view on xxx conjucts with xxx)
    Key themes literature review
    Brand Love, 
    Social Media Marketing, 
    Storytelling
    4. Research results and analysis
    5. Conclusions and recommendations
    Please include an AI Turnitin certificate and plagirism report

  • “Synthesizing the Relationship between Brand Love, Storytelling, and Social Media: A Critical Analysis using the UGT Theory and Brand Love Framework” Introduction: In today’s fast-paced digital world, the use of social media has become an integral

    I need my literature review information to be rewritten, the ideas and frameworks are not synthesised as is struggly with this. I need analysis that inlcudes (xxxxx thinks this of xxx which aligns with xxxxx from this we can conclude that.) The literature review needs an introduction to include brand love, stroytelling and social media. The reseach question are: What are the benefits of Brand Love, Why does Gen-Z use social media, Why is storytelling important – The importance of the UGT theory – How can the Brand Love Framework by Micheal (2023) help guide strategies to create brand love. Important to be criticical