Category: Business and Management

You are required to analyse and evaluate the effectiveness of marketing communication elements, tools and media channels deployed for the promotion of one product or service offering or event in one country. You also need to determine the uses, benefits and drawbacks of the marketing communications tools and media channels in developing integrated marketing communication campaigns.

Individual
Written Assignment – Coursework
This task requires you to produce a plan in
report format, on a public domain business 
example Facebook, Tesla, Microsoft or any Fortune 500 Company,  addressing organizational leadership
approaches covered across the course:
1. Analyze at least two of the below stated leadership
approaches covered in the course which are relevant to the selected business.
(a)  
Charismatic Leadership
(b) 
Ethical Leadership
(c)  
Strategic Leadership
(d) 
Cross-Cultural Leadership
2.  You are required to evaluate
relevant theories, principles, frameworks and models pertaining to at least two
leadership approaches in your proposal.
3.  You must demonstrate your
understanding of the chosen concepts, and how they apply to the business in
question. 4.  This could be a business
you are directly connected with, for example as an employee, or it could be a
company that you just have an interest in.
5.  You should ensure you have
access to information about the business, such as through its website and media
exposure. 6.  In your response, you
should also consider and recommend how the business could grow
strategically, via effective organizational leadership.
7.  You may integrate
related elements such as motivation, entrepreneurship and strategic management
concepts to complement your work.
8. Reflect on the level
of work ethics you have committed to search for the information required
to complete this assignment.
Guidelines
for Individual Written Assignment Preparation
1. Prepare an essay (report format) around 4,500 words (
Excluding References & Table of Contents) within an acceptable variation of less
than 1000 words above such a requirement. 2. A minimum of 20 journal
article references is
required for this assignment. Please ensure that citations for sources and
bibliography are properly given in the test of your essay. You must use the Harvard
referencing / citation style. The overall grading will take this into
consideration. Submission
Requirements for Individual Written Assignment Preparation
1. Your assignment will be anonymously marked so you must
not identify yourself other than by using your student number anywhere on,
or within, the assignment. 2. Proper page break and heading for
each question.
3. Coursework must
be submitted using point, font style (Times New Roman), font sizes (12), and
one-and-a-half (1.5) line spaced. 4. You are advice to include page number of your work for
each discussion question. Pages must be numbered consecutively throughout the
text
The required
textbook(s) which are available online are:
Main Reference:
1. Yukl, G.
2020. Leadership in organizations. Boston: Pearson. Additional
References: 1.   
The Leadership Quarterly
2.   
Leadership &
Organizational Development Journal
3.   
Journal of Leadership Studies

The Term Paper is a comprehensive semester-long project. Students will complete this project in the steps described below.  Your Term Paper is your major contribution, where you will exhibit your learning. Students will individually select a nonprofit organization, assess its effectiveness and make recommendations to improve its strategic plan through the approaches, principles and methods learning in the class.  You are free to choose an organization that you are familiar with, including an organization for which you have already worked.
This paper will incorporate important concepts and frameworks introduced throughout the course and will demonstrate the students’ ability to understand and properly apply these concepts in real-life contexts.
Parameters and guidelines for the term paper are as follows:
Select a nonprofit organization for in-depth analysis. Please do not use material you have written from a previous course – this will likely increase your similarity score, which could become a plagiarism issue, as discussed below.  Please carefully review the section below on Turnitin & Plagiarism to avoid receiving a 0 grade for similarity. 
The term paper should be at least 1,500 words. Please keep in mind that the word count requirements point out the minimum amount of effort that should be put into the paper. Word count isn’t everything because quality of writing and research matters as well, but it is an indication of the quantity of effort put into the assignment.  Note that word count does not include title, abstract, or reference pages.  Not following this requirement will significantly impact the grade.
You should support your paper with at least 3 scholarly peer-reviewed references in addition to your eText for a minimum of 4 total references. Be sure to go to: https://berkeleycollege.libguides.com/scholarlysourcesLinks to an external site. to help you find references.  
Use scholarly peer-reviewed references rather than websites. Scholarly references are generally more credible and make a more persuasive argument. Non-academic websites are not typically recommended for academic writing. While most of the information generally is correct, it is not always reliable because anyone can change the content, bias is often present, and it is not peer-reviewed. For example, it’s best not to use news websites, Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com, ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites. Articles in these types of websites are written by reporters or individuals who may or may not be experts in the field, and consequently may have incorrect or biased information.  Instead, it adds much more credibility to use the class eText, other related textbooks, and peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy, quality, and reliability.  Be sure to use the university library to help you find these types of scholarly references.  The library has a setting in database searches that allow you to search for peer-reviewed articles only.
It is acceptable to use a company website for research, say for example if you are researching Salvation Army, it’s ok to use www.salavationarmy.org to describe their mission, strategy, volunteerism, funding, etc.
The Term Paper should be well organized and encompass the above subject and content guidelines, and an electronic copy of the project should be submitted via Turnitin.
The Term Paper structure should be as follows:
Background and Context: Discuss type of industry, products/services, and how organizational vision and strategies have influenced their history.
Analysis: Review your eText and focus on 2-3 chapters that really interest you in regard to this organization, e.g. governance, executive leadership, developing strategy, managing staff and volunteers, marketing and communications, lobbying, fundraising, etc. Describe and analyze the strengths and weaknesses of your organization in relation to these topics.  Be sure to utilize key nonprofit terms and principles learned in class and how they relate to the organization.
Recommendations: Your recommendations for the next 1-2 years of the organization. How can they capitalize on their strengths and how can they improve in their weaknesses? Ensure that these align with the organization’s vision and values.
Turnitin & Plagiarism
Please note that your rough draft and final draft will be checked by Turnitin for similarity.  It is essential to use your own words, carefully paraphrase, minimize quoting, and fully review the plagiarism policy before submitting. For similarity higher than 15%, it is possible that your paper will receive a 0 if plagiarism has occurred.  
Paraphrasing is recommended rather than quoting.  Here is a great source on how to paraphrase effectively: https://owl.english.purdue.edu/owl/resource/619/1/Links to an external site.   Please review each of the six steps and the examples to compare.   As you proofread your work, check each direct quote and determine if it is actually needed (almost always, it won’t be). If not, it is better and more credible to demonstrate that you have thought through the material by paraphrasing it.
Work from previous Classes
It is not allowed to use word-for-word research from previous classes.  Reusing substantial portions of your own work from a previous class is called self-plagiarism…
Definition of self-plagiarism: The act of using part or all of an assignment you submitted in another course without permission from your current instructor or without citing your work correctly.
Scenarios in which you may reuse prior course work:
Scenario A: If you withdrew or received an F and are retaking the class you are allowed to reuse papers from that course. You must inform your instructor of your intent to reuse this paper before submitting.
Scenario B: If you want to use a small portion of a paper from a prior course that you feel would aid in communicating information in this current course, you must secure permission from your instructor and cite your information according to the APA Style Guide. These requests are rarely approved, since each assignment is unique and designed to offer an opportunity for you to expand on your knowledge of the subject matter rather than recycle prior information.

i need you to write research artice which i want to publish it later. the title is the effect of transparency on public procurement projects in somaliland

instructions
From the project you chose for the Unit 4 assignment, support for this project and the projects standing in the strategy of the business. Elaborate on how you will develop and implement the process to convince management of its promising benefits and operational effectiveness.
Answer the following discussions:
Now that you have identified critical information over the previous weeks do you see any risks in selling this project to your management team? Explain
You have indicated whether this project fits the strategic plan for the business.
IF this project fits the strategic plan, explain how you plan to present this project to your management?
IF this project does NOT fit the strategic plan, explain how you plan to present this project to your management
Complete a 5-7 APA formatted paper with 7-10 peer-reviewed sources.
I HAVE ATTACHED UNIT 4 FOR REFERENCE FOR THE TOPIC

Your internship with Southwest Airlines is turning into a great hands-on learning opportunity for you. Your manager has now tasked you with proposing a talent management plan for pilots at Southwest Airlines. Your proposal will be considered by the Director of HR to make a formal plan. Develop a 5- to 6-page proposal that includes the following: • A recommendation of 3 recruitment sources that are best suited to recruit pilots. Consider the quantity of resumes generated, the percentage of resumes likely to result in accepted offers, the time to fill a position and the cost to fill a position. • An evaluation of common methods used to select a candidate o Recommend 3 methods for selecting new pilots. In your evaluation, consider reliability, validity, utility, and legality. • An evaluation of common methods used to train and develop employees o Recommend 3 methods for training pilots at Southwest Airlines. Consider learning and development outcomes, cost of training and development, the effectiveness of training and development, and risks. • An evaluation of common performance management systems o Recommend 1 method for performance management of pilots at Southwest Airlines. Consider strategic congruence, validity, reliability, acceptability, and specificity. • An evaluation of common methods to minimize voluntary turnover o Recommend 1 approach to retain pilots at Southwest Airlines. Consider methods for retaining employees, meeting pilot needs, and costs.  

Assignment 2: Week 3: Paper 2
Review Learning Objective Three.  Research the learning objective in the library and on the web.  For this paper you will need to find an article in the library that relates to Learning Objective Three and summarize and discuss the article in the required paper.  Remember to include a link to the article.
Write a two page paper, plus the title page and a reference page on the topic presented above.
Instructions:
•Written communication: Written communication is free of errors that detract from the overall message.
•APA formatting: Resources and citations are formatted according to APA style and formatting.
•Length of paper: typed, double-spaced pages with no less than a two page paper.
•Font and font size: Times New Roman, 12 point.
Objective:
3. Explain the relationships among tasks based on a WBS, a network diagram and critical path  

1. A firm is considering Projects S and L, whose cash flows are shown below. These projects are mutually exclusive, equally risky, and not repeatable. The cash flows are presented below:
WACC:
6.75%
0
1
2
3
4
CFS
-$1,025
$380
$380
$380
$380
CFL
-$2,150
$765
$765
$765
$765
Calculate NPV for both projects.
Calculate IRR for both projects.
If these projects are mutually exclusive projects, which investment should you invest and why?
2.Boca Raton Stake House is now considering expanding the business. Bob Correll, the owner and CEO, of the company is facing a difficulty which projects he should invest. The projects are:
Project
CF0
CF1
CF2
CF3
CF4
CF5
WACC
Frozen Yogurt
($1,000)
$180
$200
$220
$230
$250
8.50%
Jewelry
($5,500)
$1,200
$1,400
$1,600
$1,800
$2,000
12.50%
Soft Drink
($3,000)
$1,000
$900
$700
$600
$500
10%
Farming
($7,800)
$4,000
$3,200
$2,400
$1,600
$800
15%
Note: All the number is in thousand (,000)
Before deciding, he wanted to know the return in both dollar value and percentage.
Calculate NPV for these projects.
Calculate IRR for these projects.
Why WACC for each project is different? Explain.
If these projects are independent projects, which project should he invest?
If these projects are mutually exclusive projects, which project should he invest?
3.
Discuss the differences between NPV and IRR. By the rule of thumb, which method is better? Explain.
4. Why some managers are willing to take on negative NPV projects? Explain.

Purpose 
In this project, you will demonstrate an understanding of management and leadership. You will be exposed to various leadership skills and styles. After reading the project’s case scenario, you will apply what has been learned to make recommendations for a new position at Tasty Products. Keep in mind that this project is a research project and not an essay. The student is expected to make significant use of course materials.  
Your completed project will be 5-6 pages in length, excluding its title and reference page.   
Outcome Met by Completing This Assignment
Demonstrate leadership skills by communicating a shared vision, motivating and empowering others, and creating a culture of ethical decision-making and innovation.
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced using 12-point font.  
Create an APA-compliant title page to include: the project title, date, course number, section numbers, student’s name, and instructor’s name.
Scenario
Tasty Products, a billion-dollar multinational company, has for more than 25 years has developed, produced, and distributed organic food products to major retailers (e.g., Whole Foods; Costco, Safeway) throughout the United States. These products are noted for their salutary effects, including stable blood glucose levels. Tasty Products has recently decided to launch a new line of products.
It will develop, produce, and distribute all-naturally flavored protein bars to its new and existing clients. This new line of all-naturally flavored protein bars will necessitate establishing a new division to develop, produce, market, and distribute the product. A new Executive Vice President will need to be selected to establish and lead the new division.    
Your company, Wiz Consultants, has been retained to help Tasty Products’ Human Resources Director make the final selection from the candidates she has previously interviewed and narrowed to three (3) possibilities. She has prepared a detailed written profile for each candidate.   
Tasty Products’ Human Resources Director has explained to you that she has been directed to find the best person to establish and run the new division. The Human Resources Director further explained that the protein bar industry consists of many well-established companies. Accordingly, the ideal candidate will need to learn quickly and handle many complex leadership and management tasks. 
These complex management and leadership tasks include the following: developing innovative strategy, creating well-made products, effective product marketing, developing and managing the processes and procedures for employees to follow, and creating and articulating a clear vision for the new division. Strong leadership will be the key to the all-naturally flavored energy bar’s success. 
The Executive VP will be the face of Tasty Products’ new brand to existing and prospective clients (e.g., Whole Foods, Safeway, Costco, and the like). The key to success with existing clients and prospective clients will be the ability to communicate to them, “What makes Tasty Products naturally flavored protein bars special.” The new Executive VP must be viewed as a person of integrity and an innovative problem solver.
The Executive VP must be seen by current employees and newly hired employees and their managers, who will all work in the new division, as a leader who understands and supports the culture, values, and traditions of Tasty Products. In a short period of time, Tasty Products’ leadership expects the new Executive VP to have met the leadership and management expectations discussed above and have the new division running efficiently and productively.   
In summary, Tasty Products desires that the new Executive VP for the Energy Bars Division have the array of excellent management and leadership skills necessary to lead the new division. 
Your specific role is to analyze the candidate profiles that follow and answer the specific questions (as identified below the last candidate profiles) the company’s management has asked you.  
Candidate Profiles  
T.J. Max
T.J. has spent the past 13 years working for Star Lite Foods, a mid-sized, $220 million in annual sales, vegetarian food distribution company, headquartered and operating its largest facility in Arizona. She started with the company working on the production line that selected the vegetables suitable for distribution throughout the western section of the United States. For the next 4 years, she worked in a variety of management jobs overseeing production.  
T.J. then worked for 7 years as a Regional Manager in Idaho, responsible for increasing the production of vegetables on farms that Star Lite used as sources for vegetables needed for their own vegetable production. During her run as a Regional Manager, she was responsible for making visits to farms to help each farm in the Safe Lite network develop a business plan. The focus of these business plans was to help each farm develop a vision, mission, and general operations plan to help ensure production was stable.   
T.J. credits her success in that role to her ability to get local farmers to work together instead of independently. She created a program, Community Communications, to keep farmers up to date on farm news affecting the region and encourage cooperative relationships. T.J.’s staff set up a blog and website and expanded social media channels to supplement her Community Communication initiative. These enhancements enabled the latest up-to-date sources of information for farming-related issues and encouraged the cooperative development of strategic goals and plans.  
T.J. was promoted and has served for the past 3 years as Star Lite Foods Vice President of the New Product Design and Marketing Department. She proposed focusing on making quality products that can be sourced from local vendors. She stated that once established the company could initiate a move to being more environmentally attentive to the well-being of consumers. T.J. has long advocated for natural products whenever possible and the need for more nutritious and healthy food lines. Management sees T.J. as clever and creative.
T.J. proudly stated that she likes to surround herself with good people. T.J. indicated she likes to delegate because she feels her team of workers needs the freedom to make decisions. She feels people produce more and like work better without strict guidance. She is hands-off. T.J. boasted that the team was instrumental in helping Star Lite obtain a double-digit increase in market share. 
T.J. is well-liked by her employees. She communicates what is important and has a good sense of timing. They, at times, describe her as distant, but when they seek her judgment or she offers an opinion, they respect it. T.J. is very open to conversations with others and is known to be truthful and subtle. She often indicates she’d like to think about the issue or question before she answers, but she always follow-ups, even if it is a day or so later. T.J. likes people. T.J. will not tolerate employees that don’t work well with others, and she is very comfortable working with everyone.  
T.J. is confident that her hard work to advance her career and track record in various complex jobs makes her capable of taking on the new role. T.J. earned her B.A. in Business in a part-time program at a local college in Idaho. 
L.L. Bean 
L.L. started Bean’s Frozen Health 15 years ago. L.L. started Bean’s Frozen Health in his basement. The company distributes its products throughout the United States and Canada. Sales are currently $360 million annually. Tasty Products agreed to purchase Bean’s Frozen Health. L.L.’s innovation in moving his standard selling of freshly produced vegetarian products to local supermarkets and specialty food stores, to frozen and pre-packaged goods where he could market and sell throughout the US and Canada led to rapid growth — both in terms of sales and employees, which currently exceed 250. 
He was known for his charismatic leadership style and hands-on management. Although popular with employees and managers, he was known to be focused and driven. His primary areas of focus were strategic planning, marketing, and product development. Employees characterized L.L.’s company as a pleasant place to work and one where they were treated fairly. 
L.L. agreed to stay in a leadership capacity with Tasty Products for 3 years, but his exact role has yet to be determined. He thinks leading this new division would be a good fit.
L.L.’s agreement makes accommodations for several key managers and key employees (sales, and marketing) to work for Tasty Products. Their roles have yet to be decided, but L.L. would have a say in that. The relationship among these key employees is informal; everyone calls each other by their first names, and they like to talk about business and work well together. L.L. indicated that he expects everyone to jump in when a task needs to be done. 
L.L. often says, “There are thinkers, and there are doers. Doers get the job done. If we make mistakes, we’ll fix them. Perfection is the enemy of the good. And, in business, to stay ahead of the competition, taking risks is necessary.” He sees himself as a doer and driver of others. L.L. frequently held town hall meetings to rally the troops and communicate a vision. He is forthright and blunt in his one on one. Often there seems to be little reflection before he speaks.    
L.L. admitted that while he depends on the people that comprise Bean’s Frozen Health, he likes to be immersed in the business and always wants to stay informed as to what is happening within every department. He likes to walk around and chat with people, although he does not like to waste his time or the time of others.
He also shared that he has limited formal educational experience with marketing since as the company grew, he used in-house personnel and top-of-the-line marketing firms. Still, since he has been leading Beans’ Frozen Health through its growth stages, he could easily manage Tasty Products’ new venture. He boasts that he is a proven innovator and entrepreneur.  
As a proven innovator and entrepreneur having started and built a large company, L.L. feels confident he is the best candidate. L.L. dropped out of college in his senior year to pursue his business. 
J.C. Penney
J.C. started his role at Tasty Products 12 years ago. Based on his prior 18 months of experience overseeing production for a small ($1m) annual sales protein bar company, J.C. was hired as a production manager at Tasty Products San Diego facility. His detail-oriented efficiency became widely known throughout Tasty Products. For the past 4 years, he has been working for Tasty Products as the Deputy Director of quality control and all products throughout the U.S. and Canada. He focuses on helping ensure that all-natural and organic products are environmentally friendly and appeal to consumer price points.     
J.C. is highly regarded within the employee ranks as a fair manager. He applies policies and procedures in a very even-handed manner. J.C., at times, can be seen as distracted by the details of production and quality and tends to get deeply involved in other areas of line operations. He has led many committees to plan new product development and distribution but has not yet been delegated those tasks as a recurring part of his current role. J.C. has hired a group of highly educated employees.
J.C.’s employees comment that he seeks a lot of data before rendering an opinion or a direction to follow. J.C. is known to be ethical and trustworthy. He never reacts immediately to what is being said and likes to research most things before he replies. J.C. likes to say, “the devil is in the details.”
He holds monthly staff meetings, but generally, these are with specific groups on specific topics that he asked certain employees with expertise in those areas to report on meetings. Management places a great deal of confidence in what J.C. suggests and recommends.  
J.C. sees himself as both a manager and a mentor who focuses on employee development. For example, J.C. provides very hands-on guidance in the technical areas of production and quality control and expresses exactly what he’d like to see the end product or report look like. J.C. is seen as a deep thinker who acts when he is certain of the next step. He is known to be someone management can rely on to solve complex technical issues. His opinions, however, in all aspects of the company are valued by management.
J.C. admitted he does not have any marketing or sales experience. Still, he has had a role in overseeing committees that made recommendations in those areas, including developing the new naturally flavored protein bar line. He has a strong desire to see the company become a leader in the protein bar market.
J.C. noted in his cover letter that although he has more hands-on experience in some areas of the new Executive VP role than others, he believes, nonetheless, he would be a good fit for the new position because he is committed to Tasty Products. He understands the company’s vision, mission, and core values. J.C. stated he had demonstrated the managerial and leadership skills to guide the team to success. 
J.C. believes his proven record at Tasty Products, his engineering background, and advanced education, as well as the respect he is accorded by employees and management at Tasty Products, make him an ideal candidate for the new role. J.C. has a degree in electrical engineering from Penn State and an MBA from Wharton. 
Instructions: 
You have been asked to review the three candidate profiles and recommend the Executive Vice President position. The new Executive VP will have a lot of responsibility in managing and leading the new division. 
You will evaluate each of the three candidates considering each candidate’s experience and answer the questions Tasty Products’ leadership has requested to select the best candidate to lead the new division.   
You must use the following BOLDED headings for writing the project:
Introduction
Write an Introduction paragraph. The introduction paragraph is the first paragraph of the paper and will describe to the reader the intent of the paper, explaining the main points covered in the paper. This intent should be understood before reading the remainder of the paper so the reader knows why the paper is being written and what is being covered in the paper. (Use in-text citations, as appropriate, and include the references in the Reference section.)  
Consider writing the introduction last to ensure that all of the main points are covered.
Management Skills
Identify and discuss the management skills that each candidate possesses. (Use in-text citations, as appropriate, and include the references in the Reference section.)
Leadership Skills
Identify and discuss the leadership skills that each candidate possesses. (Use in-text citations, as appropriate, and include the references in the Reference section.)
Leadership Style 
Identify and discuss the leadership style of each candidate. (Use in-text citations, as appropriate, and include the references in the Reference section.)
Candidate Recommendation
List your candidates in priority order with # 1 as your first choice. Recommend and justify your first (1st) choice candidate. (Use in-text citations, as appropriate, and include the references in the Reference section.)                                                                           
Rejected Candidates Explanation 
Explain the reasons your second-choice and third-choice candidates were not selected. Be certain to use their names and their rank order. (Use in-text citations, as appropriate, and include the references in the Reference section.)
Conclusion
Create a concluding paragraph. The conclusion paragraph highlights the major findings covered in the paper. (Use in-text citations as appropriate, and include the references in the Reference section.)  
References 
Review the Paper 
Read the paper to ensure all required elements are present.
The following are specific requirements that you will follow.  Use the checklist to mark that you have followed each specific requirement.  
Checklist
Specific Project Requirements
Proofread your paper. Ensure your headings match those provided above. 
Read and use the grading rubric while completing the paper to ensure all requirements are met to lead to the highest possible grade. 
Third-person writing is required.  Third-person means that there are no words such as “I, me, my, we, or us” (first-person writing), nor is there use of “you or your” (second-person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person. 
Contractions are not used in business writing, so do not use them.  
Paraphrase to show a greater understanding of the topics. Paraphrasing means you do not use more than four consecutive words from a source document. Put a passage from a source document into your own words and attribute the passage to the source document. Using more than four consecutive words from a source document would require direct quotation marks.  Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade.  
You are expected to use the research and weekly course materials to develop the analysis and support the reasoning. There should be a robust use of the course material. The material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks.   
Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
You may not use books in completing this problem set unless they are part of the course material.  Also, do not use a dictionary, Wikipedia or Investopedia, or similar sources.
Provide the page or paragraph number in-text citation of quoted material. Since the eBook does not have page numbers,  you must include the chapter title, section heading, and paragraph number.
For citations using a video, you must provide the minutes and seconds of the cited material.

Are leaders born or made? Explain. How
does your position on this topic align with
your leadership journey? Include a closing
paragraph detailing your action plan for
maintaining academic success in the MBA program.