Category: Advertising

For this assignment you will need to find TWO TELEVISION advertisements. One must be slow paced (very few camera/scene changes [average less than 10 for every 30 seconds]), and one must be fast paced (many camera/scene changes [average more than 20 for every 30 seconds]).
You may NOT use advertisements shown during this topic’s lectures.
For each advertisement you MUST consider and write about the following:
How do you believe the viewing of the advertisement will impact the viewers’ cognitive capacity? How will it impact information processing? How does the pacing of the advertisement come into play here?
Do you believe that the advertisement’s overall message could be/will be lost due to the amount of cognitive effort it requires during viewing? Will ALL of the content of the advertisement be remembered later (not just the product but EVERY element seen and heard in the advertisement)? Why do you think this and how might the pacing of the advertisement play a role?
Throughout your analysis of each advertisement, you MUST discuss it in terms of the LC4MP as outlined in the Lang (2006) article (the cognitive subprocesses, cognitive overload, etc.). This means in-text citations and a references page, all in APA style. 
ARTICLE IS IN FILES
While completing this assignment please keep in mind the guidelines set forth on the course syllabus pertaining to font type and size, margins, and spacing. Also, keep in mind that this is a second writing class and you need to write as such. This means your responses for each advertisement must be more than one long paragraph. I must see your ability to properly format sentences, paragraphs, and your essay overall.
In addition to your paper, you must also submit the advertisements you analyze in some form. Please provide the URLs where your advertisements can be viewed online. Your assignment WILL NOT BE GRADED without submission of the advertisements.
This assignment should be, at minimum, two full pages long (at least one full page per advertisement). Respond to the questions above for your first advertisement and then start again for your second advertisement. Do not intermix the responses for each advertisement. Write about your first advertisement and then your second advertisement (even if it means you are being repetitive in what you write).
All assignments MUST be submitted via Canvas. All assignments MUST be a Microsoft Word readable document or be a pdf.

Digital Advertising Plan
Type: Project
Learning Objectives Assessed: 1, 3, 4, 5
Due Date: 24 May 24 14:00
Weight: 40%
Group; 3,500 words; Peer Assessment
Task Description:
The major assignment will involve the development of a digital advertising campaign to be undertaken as part of a team of four to five persons.
Advertising campaigns are frequently created by teams at both smaller and larger agencies/consultancies (or in-house marketing departments).
This project will require the submission of a written plan, replicating the process used in the advertising business.
The document is to be submitted in electronic form via the course Learn.UQ (Blackboard) website.
Only one student per team is required to upload the file.
A full description of this major assessment item, including detailed supporting documentation and comprehensive submission guidelines will be provided by the course coordinator via Learn.UQ.
A compulsory online peer assessment is required for all students in order to receive a grade for this assessment item.
This assessment task evaluates students’ abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Criteria & Marking:
Comprehensive marking criteria are available on the course’s Learn.UQ site.
Please find the instructions through advt 7507 digital advertising plan info kit 2024. pdf. my part is stage 5. you only need to finish this part.

Throughout the course, you encountered a number of different moral theories. While you had enough exposure in the first few weeks to build a moral compass, you have had more time to get to know the theories better and may be morally motivated by a different primary theory or set of theories than you used for the week three assignment. The goal here is to pick just one theory you feel is a “best guide” for moral behavior.
Then you are to create an Infographic promoting that theory, either on its own or by comparing it to other theories. Consider yourself as being in marketing and you are trying to convince others to choose your theory. Describe situations where this theory provides good guidance. Focus on the positives (i.e. consequentialist theories allow you flexibility while treating everyone equally, non consequentialist theories provide solid rules to follow and proper justification, virtue theories focus on the person and not the action, etc.)
Details:
Using one of the following programs, create an infographic that promotes your theory in a convincing way as an ideal guide for future moral decisions. https://piktochart.com/  https://www.visme.co/  https://prezi.com/ or MS PowerPoint
Have fun and try to be creative.
It is not bad to display some of the negatives, but the goal here is to promote your theory.
Be sure you submit as a PDF or that the link works (send it to others to see if they can open it). Keep in mind if your instructor cannot see it, he or she cannot assess it.
Please do not purchase a subscription, unless you want to, and do not submit anything one needs a paid subscription to see. Again, if free viewing is not possible, it will not be graded.
Lastly, when using resources, be sure to have a citation where the information is used on the presentation and include a references/works cited section at the bottom.

The aim of this assignment is to locate and examine various forms of media, such as videos, images, video clips, movies, etc., from 10 different cases and analyse how these materials relate to the topics covered in class such as Verbal and Nonverbal Communication, Emotional Intelligence, and the Modes of Persuasion – Logos,
Ethos, Pathos.
The central question you must answer is: Why was the material persuasive?
To put it differently, your task is to discover persuasive content (from the forms of media you will locate) and determine the persuasive technique employed, whether it be Logos, Ethos, or Pathos. Was anything else? (Verbal and Nonverbal Communication, Emotional Intelligence)
Include links of media used, videos and pictures.

Journalism use what we call the 5Ws or who, what, when, where, and why. But, there is another element that is sometimes included is the elusive “H” or how an event is covered.
For this assignment, you will be examining how a particular event was covered.
You will need to select a local, state, national or international news story to analyze. You can use a physical newsprint story, an online news article, news broadcast video, or social media news source. In fact, you must use and cite 3 different sources. You can analyze how the sources covered a global event (like global warming, economics, women’s rights, social justice, etc.) or you can look at a more targeted event (like changes in South Florida like sea level rise, local elections, school zoning, labor strikes, the environment, etc.). The news event that you choose is up to you. If you do decide on a local focus, you should use different local news outlets.
1. Select a local, state, national, or international
event/news story to analyze.
2. Find 3 or more media outlets that covered the same event.
3. Make sure the coverage between the mediums is within 7-10 days.
4. Think critically about how the different news organizations covered the event. How much space or time did the organization use? Was it a top story in all three? Who did they quote?
Did they use the same quotes or information?