Critical
Reflection Paper
Topic: Marketing Research
Mandatory
sections to be covered:
2 –
Explain the topic in detail:
1. Make a section titled “Literature Review.”
2. Start this section by explaining the TOPIC
from your textbook.
3. Expand your topic explanation by using
articles published in peer-reviewed scholarly journals (within the last five
years (2018 – 2023).
4. Organize your Literature Review section into
subsections, each subsection explains one concept or theory related to the
topic, and cite your statements by using APA-formatted in-text citations.
5. Give the paragraphs APA-formatted
leveled-titles.
3 –
Provide relevant research in support of the topic:
It means, support ALL your:
• Claim statements,
• Standpoints,
• Analyses,
• Arguments,
• Recommendations
With APA-formatted in-text citations from
peer-reviewed scholarly journals published during the last 5 years.
4 –
Relate the topic to a real life business experience, failure, opportunity, or
missed opportunity, as follows:
• Make a section titled “Marketing
Opportunities/Issues.”
You will identify marketing/business
opportunities or issues related to the topic by using a company as an example,
(you may use your current or previous employer or any firm).
5 –
Provide your personal reflection on the topic.
• Make a section titled “Personal Reflection on
the Topic.” Personal reflection means explaining your observations or practical
experience related to the topic
6 –
Provide recommendations for additional or future use of the identified
marketing opportunities or risk mitigation for the identified issues, as
follows:
Make a section titled “Recommendations;” under
this section, your will include the following:
• Recommendations to exploit the marketing
opportunities that you identified in Step 4, AND/OR,
• Recommendations to mitigate the risks of
issues that you identified in Step 4.
• Support your recommendations with
APA-formatted in-text citations from peer-reviewed scholarly journals published
within the last 5 years.
7 –
Conclude the paper:
• Add a “Conclusion” section and make a good
conclusion.
Text
Book: Marketing Management by Kotler, Keller and Chernev
High-Level
ppt on the topic and core conepts:
Learning
Objectives
5.1 Define
the scope of marketing research.
5.2 Explain
the marketing research process, how to gather and analyze market data, and how
to develop a research plan.
5.3 Explain
how to measure and forecast market demand.
5.4 Define
the different approaches to measuring marketing productivity.
CORE
CONCEPTS:
• Internal
Research: We collect internal
information
about our business strengths and weaknesses, analyze the information, and come
up with:
Strategic
recommendations to utilize and improve the strengths
Strategic
solutions to overcome the weaknesses
CORE
CONCEPTS:
• External
Research (Customers): We collect
external
information about our Customer Needs, Wants and Buying Behavior, analyze the
information, and come up with solutions:
Design
and produce products of value that meet their Needs/Wants, achieve customer
satisfaction, and create loyalty
CORE
CONCEPTS:
• External
Research (Competitors): We collect external information about our Competitors,
analyze the information, design competitive strategies to respond to them such
as:
by
price/quality/services
by
promotion
by place
(product distribution)
Author: admin
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Critical Reflection Paper: Exploring Marketing Research in the Business World
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Title: Improving Patient Utilization in Nursing Homes: A Data-Driven Plan of Action
Create a descriptive statistics table and histogram for one of the three variables in a data set. Write a 2-3 page recommendation and plan of action in a Word document and insert the table and histogram graphic into this document. Submit both the Word document and the Excel file that shows the descriptive statistics output.
To complete the assessments in this course, you will need to use data analysis software to complete statistical calculations, create graphs, and tabular summaries, and share your results in a Microsoft Word document. You will use Microsoft Excel and Microsoft Excel Analysis ToolPak add-in. Be aware that not all statistical calculations, graphs, and tabular summaries can be completed in this software, so you may need to do some work outside of the software.
The data set contains the following variables:
utilization (average number of patient days per month).
satisfaction (patient satisfaction scores percentile rank).
readmissions (readmission rate per month).
Nursing home administration has the objectives of higher utilization, higher patient satisfaction, and lower readmissions. Select one of the three variables to analyze to create a plan of action for improvement. Provide a rationale for your selection. Base your analysis on average performance over the past 70 months. -
Entrepreneur Interview and Product/Service Idea Entrepreneur Interview and Product/Service Idea Entrepreneur Interview: Title: “The Journey of an Entrepreneur: A Conversation with [Entrepreneur’s Name]” Introduction: For this assignment, I had the opportunity
there will be two seperate assigment Entrepreneur Interview and Product / Service Idea
Entrepreneur Interview question
in this exercise, we try to understand some of the motivations that lead people to become entrepreneurs or start their businesses. Therefore, you are expected to identify an entrepreneur and conduct an interview to elicit the following information, among others:
1. What is the motivation for becoming an entrepreneur?
2. What is the nature of business?
3. How long have you been in the business?
4. Has s/he been in a previous business venture before now? If so, what happened to that business?
5. Is s/he a sole proprietor or partnership?
6. How is the business/industry doing?
7. Does s/he have any regrets?
8. If s/he has an opportunity to redo, what would s/he do differently
9. What suggestion would s/he give anyone about to enter /open a new business today?
10. Add any other questions you may think or follow up on any of the above questions
please expect to tell/report the whole story and describe the experience in detail. This is not a “Yes” or “No” answer. please
2. Product / Service Idea
you will describe your product or service in at most 1/2 page. Your description should include why you chose the product or service. I have to approve your product/service idea before you can build your marketing plan. This would not be an essay about a product or service. You have to make it a reality. -
“Reflecting on My Journey: Growth and Learnings from a Website Evaluation Course”
In addition to this website evaluation, reflect carefully and candidly on the work you’ve done in this course and what you’ve learned. NOTE: this is not a week-by-week report, but a big-picture reflection on your efforts, on course content you engaged, on insights gained, and on growing edges. Reflecting and synthesizing new material is a vital academic skill that leads to further competency and growth.
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Rhetorical Analysis: Understanding the Elements of Persuasion in a Speech Rhetorical Analysis of “I Co-Founded Facebook. It’s Time to Break It Up.”
Assignment Prompt: Rhetorical Analysis
Overview
Before you start working on your own research argument essay, you will spend some time studying the arguments of others, to better understand how they successfully structured and presented a persuasive project. The rhetorical analysis is a foundational assignment to introduce you to the “rhetorical situation,” as a concept. The goal is for you to take what you learn about successful argument, and apply it to your own writing in this course.
For this rhetorical analysis assignment, you will analyze a speech (see the options below) to gain a better understanding of “the rhetorical situation”- the audience, purpose, medium, and context–within which the speech was created. In addition to dissecting the speech’s rhetorical situation, you will also identify and discuss the author’s choice of rhetorical appeals (ethos, pathos, logos) or evidence. *This is the one and only assignment that is not driven by your personal topic selection, as all the following assignments build on each other starting with the Annotated Bibliography and concluding with the Research Story.
Expectations
As a foundational assignment, the rhetorical analysis will help you to:
Identify and analyze the rhetorical elements of a piece of communication
Assess the effectiveness of a speaker’s choices, in relation to the rhetorical situation
Build a foundation for future argument writing based on the skills and strategies identified and analyzed in this assignment
Requirements
Length: There is a 1000 word-minimum. All elements noted below are to be included in the analysis. See Assignment Organization.
* if the minimum word count is not met, your assignment will be returned with no grade and a resubmission will be required.
Organization: Check out the table below for more information about the required content and conditions of each component:
Component
Content
Conditions
Introduction (Description)
The intro is your first chance to reach your reader, engage their interest, and include all of the forecasting for the rest of the essay, such as the purpose of the writing project, and the parameters of your investigation. Be sure to focus on what the speaker is doing, how, and why, using the conditions as your guide.
Make sure that you clearly state the speaker and the title of the speech, along with any other details that will help provide the reader with context about your analysis.
Place the speech in a broader context.
Introduce the speech by characterizing the speaker and the occasion.
Identify the audience and situation for which the speech is intended.
Describe the speaker’s purpose.
THESIS/CLAIM: Identify the rhetorical strategies that you have decided to discuss and indicate, in general terms, how they function to promote the author’s purpose in relation to the intended audience.
Body (Analysis)
The body will include paragraphs that will have their own topic sentences developed with specifics from the speech. You may want to focus each paragraph on one rhetorical strategy, or you may focus on different parts of one strategy. Useful strategies for developing paragraphs include:
Defining the rhetorical strategy(ies).
Quoting or paraphrasing examples to illustrate the writer’s use of the strategy (two or three examples generally suffice).
Explaining how the example illustrates the strategy and how the strategy contributes to the writer’s purpose.
Conclusion (Evaluation)
The conclusion serves the purpose of reiterating your thesis, briefly summarizing the main points of your analysis, and explaining the significance of your analysis. The significance of your analysis may be suggested by asking questions such as these:
How do the rhetorical strategies that you discussed explain the effects the speaker achieved with his or her audience?
Why were the strategies effective or not effective with the speaker’s core constituency and with other audiences?
What do the rhetorical strategies suggest about the speaker’s agenda?
Document Formatting: MLA formatting: Heading (name, assignment name, course name, date), original title, header (page numbers), line-spacing (double-spaced), 1”margins, and 12-point font size, Times New Roman or sans-serif font. The thesis must be underlined.
Genre/Style: Formal analysis: thesis-driven and paragraph formatted
Speech Options
Please rhetorically analyze ONE of the following speeches for this assignment. All speeches can be found within the “Opposing Viewpoints” database connected to this course. See the “Banner” to access the “Opposing Viewpoints” link.
“I Co-Founded Facebook. It’s Time to Break It Up.” NYTimes.com Video Collection, 9 May 2019. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CT585557102/OVIC?u=bal3345&sid=bookmark-OVIC&xid=6cc2e568. Accessed 1 Sept. 2021.
“Just Whom Is This Divorce ‘Good For?’.” Family in Society: Essential Primary Sources, edited by K. Lee Lerner, et al., Gale, 2006, pp. 74-78. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CX2688300041/OVIC?u=bal3345&sid=bookmark-OVIC&xid=d68cc44c. Accessed 1 Sept. 2021.
Smith, Margaret Chase. “A Declaration of Conscience.” Government, Politics, and Protest: Essential Primary Sources, edited by K. Lee Lerner, et al., Gale, 2006, pp. 181-184. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CX2687500079/OVIC?u=bal3345&sid=bookmark-OVIC&xid=24661ce7. Accessed 1 Sept. 2021.
“To Every Englishman in India.” Human and Civil Rights: Essential Primary Sources, edited by Adrienne Wilmoth Lerner, et al., Gale, 2006, pp. 387-390. Gale In Context: Opposing Viewpoints, link.gale.com/apps/doc/CX2560000142/OVIC?u=bal3345&sid=bookmark-OVIC&xid=526cff51. Accessed 1 Sept. 2021. -
Title: The Role of Law Reform in Addressing Emerging Technological Issues and Enforcing Rights: A Case Study of Privacy Issues in the Age of Mobile Telephones.
Assessment Criteria:
You will be assessed on how well you:
● Demonstrate knowledge and understanding of a contemporary issue relating to the individual and the law.
● Assess the role of the chosen technologies in addressing emerging technological issues and enforcing rights.
● Integrate examples such as legislation, cases, media, international instruments and documents.
● Present an argument integrating relevant legal concepts and terminology.
Task Instructions are to address the following question:
‘Assess the role of law reform in addressing emerging technological issues and enforcing rights.’
In your response you must refer to the effectiveness of law reform in your chosen area of technology. You should also integrate relevant case law, legislation, media and statistics to support your arguments.
You will be required to write and submit (digitally) a 900–1100-word research response to a contemporary issue pertaining to the topic “Individual and the law’ topic studied in Preliminary Legal Studies. A Harvard style referenced Bibliography is to be included in the response which does not count towards
the word limit. You are to select one of the following contemporary issues:
– Genetic Profiling
– Security and surveillance
– Privacy issues
–
Mobile telephones -
Title: The Interplay of Culture, Change, and Decision-Making in Organizations: A Biblical Perspective
the post must be 1100 words.
Chapter 10: Do you think it is possible for an outsider to accurately discern about the underlying cultural values of an organization by analyzing symbols, ceremonies, dress, or other observable aspects of culture in comparison to an insider with several years of work experience? Select a percentage (e.g., 10%, 70%, etc.) and explain your reasoning.
Chapter 11: A noted organization theorist once said, “Pressure for change originates in the environment. Pressure for stability originates within the organization.” Do you agree?
Chapter 12: If managers frequently use experience and intuition to make complex, non-programmed decisions, how do they apply evidence-based management (which seems to suggest that managers should rely on facts and data)?
Chapter 13: In a rapidly changing organization, are decisions more likely to be made using the rational or political model of organization?
What biblical implications should be included/addressed?
How can/should a biblical worldview be applied? -
“Mastering the Art of Writing an Article Review: A Guide to Effective Evaluation”
What is an Article Review and How One is Written
An article review is a written evaluation of a particular work. It takes the form of an essay. It is
done after careful reading, note-taking and analysis of what the author is trying to say. Your
review’s length may vary according to the article’s size. Generally, two typed pages (12 fonts
double-spaced) per article will suffice. Article Reviews are to be submitted in Blackboard. To
submit the Reviews, go to the relevant week in Canvas (be guided by the syllabus), and the link
will be available for the Review to be uploaded. Note that both your review and the article that was
reviewed are to be uploaded.
The review consists of four main parts that are placed in continuous narrative.
A. Description of the work
One or two paragraphs describing the work’s physical structure and any information about the
author you may have discovered. The title and date of publication of the article, the name(s) of the
author(s) and the name of the magazine/journal in which the article was published must be
included in your description. Feel free to state whether the article is part of a series or any other
information you may think is relevant.
B. Statements of author’s goals:
The author will state what he or she is trying to accomplish somewhere at the outset, either in the
article’s preface or in its introduction. In your own words, or paraphrasing the author, state the
objective(s) of the article (one or two paragraphs).
C. Your verdict:
Did the author achieve the goals? Or, were some achieved but not all? Were the conclusions valid,
or can you show when he or she hedged the point? If the answer is “yes” show why and use
examples from the text to bolster your praise. If the answer is “no” do the same thing to back your
claim. Remember, you should not praise or condemn without evidence.
D. Your Opinion of the whole Work:
Did you like the article? Use examples to bolster your statements.
Proofread your work before turning it in and watch your spelling. Again, a copy of the article that
was reviewed must be submitted along with your review.
5
Writing Rubric
Demonstrates
Emerging
College-
Level Writing
1
Demonstrates
Satisfactory
College-
Level Writing
2
Demonstrates
Proficient
College-
Level Writing
3
Demonstrates
Exemplary
College-Level
Writing
4
Addresses
purpose and
audience
Wavers in
purpose.
Incompletely
addresses
assigned topic
or directions.
Shows need for
more study of
issues.
Style uneven
Adheres to
purpose, fulfills
assignment.
Shows adequate
understanding
of key issues.
Style generally
appropriate to
intended
audience.
Communicates
purpose
clearly.
Shows full
understanding
of
issues.
Style
consistently
effective
for intended
audience.
Communicates
purpose with
sophistication.
Beyond
understanding
of
issues, shows
insight.
Style engages
audience,
establishes
writer’s
credibility.
Demonstrates
Emerging
College-
Level Writing
1
Demonstrates
Satisfactory
College-
Level Writing
2
Demonstrates
Proficient
College-
Level Writing
3
Demonstrates
Exemplary
College-Level
Writing
4
Demonstrates
effective
organization of
content
Loose focus on
central idea.
Contains some
repetition and
digression.
Paragraph
structure weak.
Central ideas
evident.
Paragraph
structure
sometimes
supports
content.
Consistency,
logic and
transitions
show some
weaknesses.
Central idea
clear.
Paragraph
structure
uniformly
supports
content.
Consistency,
logic and
transitions well
managed.
Central idea
clear.
Paragraph
structure
consistently and
effectively
supports
content.
Clear logic and
effective
transitions. -
“The Link Between Childhood Bullying and Suicide: A Critical Analysis of Research Studies”
* it needs to be ten pages that is needed, but it is multiple steps
* this is on childhood bullying and suicide
* apa 7th edition professional version
*10 peer-reviewed journal articles must be cited. Some of the articles can
be used for background information, but at least six studies must be discussed
and
critiqued in detail. Do not use textbooks, websites, or blogs
*please follow the insturctions that are in the files -
Title: “Illiberalism: A Critical Literature Review”
For my thesis, I need the the literature review that is 10.000 words (but 275 words a page is way too low if written in 12) A serif font such as “Times new roman” or “Cambria” at 12 font size with a line spacing of 1,5. That is wrapped a must that it needs to be in, illiberalism needs to be diged (on the meaning) but i can already provide: With references that I provided, I would like to see new ones mentionned in the text also to reached approx 20 references