BRIEF
Conduct an academic analysis (3,000 words) and develop marketing
communication strategies for a new
product or
service in response to technology trends.
ASSIGNMENT
INSTRUCTIONS
For this assignment, you will select an existing product or service of
your choice and decide whether you want
to penetrate or expand your current market share, develop a new
product/service, or sell an existing product
or service into a new market. Your decision should be driven by current
technology trends. For example, you
may consider how video search or chatbots could improve your service
offerings and change how you market
and communicate with your customers.
Select an existing product or service of your choice. You may select a
product or service your company
currently markets and sells, one you hope to develop, or one that has some
significance to you. Next, select
one of the following marketing goals you would like to accomplish:
1. Market Penetration or Expansion – Attempt to increase your current market
share with an existing
product or service.
2. New Product Development – Develop a new product or service for your
existing customers.
3. Market Development – Sell your existing products or services to either new
customer segments within
your country or expand internationally.
4. Diversification
– Develop a new product or service for an entirely new market.
Next, you will develop an analysis and outline the marketing communication
strategies you would recommend
to achieve your goals. Your analysis should include the following
elements:
1. Goal Overview
a. Describe the strategic vision and/or mission of your organisation.
b. Develop three or four marketing goals for your new product or market.
2. Product Brand Positioning
a. Assess the existing product/service brand. How would you explain and rate:
i. Brand value
ii. Brand equity
iii. Brand awareness
iv. Brand salience
v. Brand association
vi. Brand loyalty
b. Develop a new positioning strategy for your new product/service. Explain
how you might
change the new products/services’ brand and its positioning.
c. Be sure to use some of the marketing models described in your readings as
a framework for
your analysis and strategy development.
3. Target Market
a. Analyse the customer behaviour for your new product/service.
i. Explain the individual, social, and situational influences
ii. Summarise the new customer buying process.
iii. Consider how technology may change your target market
b. Develop your segmentation strategy.
Explain why you have chosen this strategy.
4. SWOT Analysis
a. Conduct a SWOT analysis for your new product/service.
b. You should create a visual representation of your analysis and provide a
written description of
each section.
c. Explain the competitive advantage of your product/service
5. Determine Marketing Mix
a. Develop a pricing strategy for your new product/service. Explain how the
strategy will connect
with your target market, support your brand positioning, and give you a
competitive
advantage.
b. Develop a channel or distribution strategy for your new product/service.
Explain how the
strategy will help you reach your target market and give you a competitive
advantage.
c. Develop a promotional strategy for your new product/service. Explain how
the strategy will
help you communicate with your target audience, support your brand
positioning, and give
you a competitive advantage.
6. Determine Evaluating and Controlling Activities
a. Explain what marketing activities and controls you would implement to
measure the success of
your marketing
strategies.
Author: admin
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“Marketing Communication Strategies for a New Product/Service in Response to Technology Trends”
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Analyzing Vonnegut’s Use of Ethos, Pathos, and Logos in Selected Short Stories Title: Incorporating Evidence to Support Your Thesis
Below are the detailed intructions from my professor please make sure you follow them down to the smallest detail. I’ve also attached a sample essay and the stories that need to be read in order to create the essay
Essay 2: Reasoning in Kurt Vonnegut’s Short Fiction
For your second essay, you’ll perform a rhetorical analysis of one of the ASSIGNED short stories by Kurt Vonnegut, Jr.:
“Harrison Bergeron”
“Welcome to the Monkey House”
“The Euphio Question,”
Focus especially on his use of ethos, pathos, and logos to convey his argumentative opinion about a particular subject and explaining how he presents his opinions (and possibly his opposition’s) and why he believes what he does.
TRIGGER WARNING: The short story “Welcome to the Monkey House” contains a scene of sexual assault. Proceed with caution. If you are concerned about exposure to such disturbing content, please do NOT read this story. You can avoid it entirely without any consequence on your essay, discussion post, or quiz grades.
YOUR TASK: You should observe and explain how he uses (and possibly misuses) logical and emotional appeals, as well as his “author persona.” Then you will judge whether he is successful in his effort, explaining why he was or was not successful. The point is for you to focus on the author’s use of ethos, pathos, and logos in the novel—no matter how weak or strong— to persuade his readers to believe as he does, judging his effort as a means of understanding what is and what is not quality argumentation.
NOTE: ALWAYS ASSUME YOUR READER HAS READ THE WORK OR WORKS YOU ARE ANALYZING IN YOUR ESSAY. NO NEED TO SUMMARIZE THE TEXTS FOR YOUR AUDIENCE. THEY HAVE READ THEM, BUT THEY NEED YOU TO TEACH THE WORK TO THEM.
Possible subjects maybe include:
Vonnegut’s argument against religion
His argument for or against society’s use of technology
His argument for or against personal freedom, etc.
BUT you are welcome to pick another argument to investigate, with instructor approval, as long as you focus on one of the five ASSIGNED short stories.
Your essay should feature the following:
Construct a precise thesis statement that articulates your judgmental response to Vonnegut’s reasoning in the short story. Make strong claims about what you believe to be the purpose and the overall effect(s) of the writer’s use of ethos, pathos, and logos, and then defend your assertions over the course of your essay. This sentence will be the FIRST sentence of your CONCLUSION paragraph. Yes, I know that sounds weird, but trust me.
Your essay should feature a clear and consistent focus throughout, with coherent and unified body paragraphs, with three of them likely centered on ethos, pathos, and logos, with other points being covered in additional paragraphs. In other words, every paragraph should be constructed to support your main idea—your thesis—without any dissention among your body paragraphs. If the paragraph doesn’t support your thesis in some clear way, get rid of it, or modify your thesis accordingly. You will have at least FIVE body paragraphs, plus an introduction and conclusion.
Organize/sequence your paragraphs in a deliberate and effective method that best leads your readers through your argument/analysis. When one is writing about a single narrative text, this organization pattern is usually emphatic/progressive or chronological/sequential. For this essays, progressive (your paragraphs getting stronger as we go through the essay) would be best.
Provide specific and relevant textual evidence in support of each of your topic sentence assertions in every paragraph. Keep in mind that every body paragraph must feature some evidence from the text. Approximately 10-15% of your essay should be “direct quotations,” with the rest of your supporting evidence being a combination of paraphrase and summary.
Don’t assume your readers will interpret your evidence/support how you want them to, so add the appropriate level of contextual explanation in your quotation and paraphrase lead-ins and analytical commentary afterwards that clearly connects any provided evidence to your topic sentences and thus to your thesis statement. In other words, don’t just throw in a quotation and think that’s enough. Instead, blend your quotations into your essay by providing a lead-in that connects your quote to the ideas you’ve been discussing in the paragraph. And the after the quote, explain WHY/HOW the quotation proves your point to be valid.
Use the MLA Format for all textual citations, including any and all paraphrase, summary, and direct quotations. In addition, you will provide a complete and accurate Works Cited page for this essay, which does not count towards the minimum page requirement.
Page Length: 4 full pages minimum and 6 pages maximum, plus a Works Cited page
Word Count: 1,300 words, minimum -
Title: The Evolution of British Society: A Comparison of the Mesolithic, Bronze Age, and Viking Periods Introduction The history of Britain is a rich tapestry of different cultures and civilizations, each leaving their mark on the land and its
Describe the main characteristics of the following three chronological periods in Britain: the Mesolithic, the Bronze Age, and the Viking periods. Support your answers with examples of key archaeological sites.
Characteristics should include points such as the date ranges of these periods, diet and subsistence, what types of sites the people lived in or built, population movement, how they buried their dead, what the environment was like, technology, social organisation, etc. The essay should have the appropriate format, with an introduction and conclusion. A cohesive flow throughout the essay and evidence of critical thinking will achieve higher grades
Word limit: 1500 words including in-text citations, but excluding bibliography.
Provide in-text citations and a bibliography. In your bibliography (reference list), please include DOI (Digital Object Identifier) hyperlinks for each reference. You can add these in Endnote if you are using it, or by hand in word. pleas ensure that you do a grammar check as the writing should be in UK English -
“Preparing for a Potential Terrorist Attack: Community Safety and Security Concerns”
using the National Response Framework as your guide: How would you prepare your community for a potential terrorist attack? What safety and security concerns would you have during and after a terrorist attack on your community? Put another way, what would be your priorities?
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“Generational Differences in Workforce Expectations and Retention in Social Work: A Literature Review” “Improving Staff Wellbeing and Retention in Children’s Social Work: A Review of Interventions”
A Literature review, in this case, will be your analysis of the sources you have identified using the systematic review approach. It is important that you
USE SECTION HEADERS (second and third levels)
USE MULTIPLE SOURCES IN EACH PARAGRAPH
USE PROPER APA CITATION STYLE GUIDE (and include reference list at the end, match all in-text citations
WRITE USING PROPER ENGLISH AND PROOFREAD YOUR TEXT
ANALYZE, DO NOT JUST SUMMARIZE
THIS IS NOT AN ANNOTATED BIBLIOGRAPHY
Your Conceptual framework chapter should :
PRESENT A THEORETICAL MODEL
APPLY THE MODEL
USE SECTION HEADERS
USE SOURCES
BE EDITED AND PROOFREAD
GO IN DEPTH AND ALLOW YOU TO BRING CONCEPTUAL CLARITY INTO THE COMPLEXITY OF THIS PHENOMENON (BRIDGE THEORY WITH PRACTICE, OFFER THEORETICAL/CONCEPTUAL INSIGHT, SHOW THEORETICAL INTEGRATION)
SOURCES USED:
Febriana, A., & Mujib, M. (2024). Increasing Productivity of Gen Z Employees: The Role of Flexible Work Arrangements and Participative Style. SA Journal of Human Resource Management, 22https://doi.org/10.4102/sajhrm.v22i0.2489
Lakshmypriya, K., & Ramakrishna, G. (2020///Jan-Jun). Leading the Gen Z Workforce – Analogy on Communicative and Transformational Leadership Principles from the Bhagavad Gita. IPE Journal of Management, 10(1), 88-100. https://libproxy.csun.edu/login?url=https://www.proquest.com/scholarly-journals/leading-gen-z-workforce-analogy-on-communicative/docview/2453147040/se-2
Chillakuri, B. (2020). Understanding generation Z expectations for effective onboarding.
[Generation Z onboarding expectations] Journal of Organizational Change Management,
33(7), 1277-1296. doi:https://doi.org/10.1108/JOCM-02-2020-0058
Dokadia, A., Rai, S., & Chawla, D. (2015). Multigenerational Differences in Work Attributes &
Motivation: An Empirical Study. Indian Journal of Industrial Relations, 51(1), 81–96.
http://www.jstor.org/stable/43974540
Supriatna, M.D., Sofiani, N.F., & Anindita, N. (2021). More flexible working, more productive
workers? (Case in pandemic situation). In Proceedings of the 2nd international
conference on administration science, ICAS 2020 (pp. 156–159).
Harr, C. R., Brice, T. S., Riley, K., & Moore, B. (2014). The Impact of Compassion Fatigue and
Compassion Satisfaction on Social Work Students. Journal of the Society for Social Work
and Research, 5(2), 233–251. https://doi.org/10.1086/676518
Barck-Holst, P., Nilsonne, Å., Åkerstedt, T., & Hellgren, C. (2019). Coping with stressful
situations in social work before and after reduced working hours, a mixed-methods study.
European Journal of Social Work, 24(1), 94–108. https://doi.org/10.1080/13691457.2019.1656171
Kinger, N., & Kumar, S. (2023). Generational differences in work values in the workplace. Folia Oeconomica Stetinensia, 23(2), 204-221. doi:https://doi.org/10.2478/foli-2023-0027
Gong, B., Ramkissoon, A., Greenwood, R. A., & Hoyte, D. S. (2018). The Generation for
Change: Millennials, Their Career Orientation, and Role Innovation. Journal of
Managerial Issues, 30(1), 82–96. http://www.jstor.org/stable/45176570
Bowman, M. E. (2019). Attachment Theory, Supervision, and Turnover in Child Welfare. Child
Welfare, 97(1), 1–20. https://www.jstor.org/stable/48623574
Griffiths, A., Royse, D., Flaherty, C., & Collins-Camargo, C. (2020). Perceptions of Workload
and Job Impact as Predictors of Child Welfare Worker Health Status. Child Welfare,
98(3), 97–120. https://www.jstor.org/stable/48623666
Paul, M., Harrison, C., Litt, J., & Graef, M. (2020). Worker Turnover is a Persistent Child
Welfare Challenge – So is Measuring It. Journal of Public Child Welfare, 14(3), 369-384.
Walters, J. E., Jones, A E., & Brown, A.R (2020). Work experiences of rural social workers in the
United States. Journal of Social Service Research, 46(6), 770-788.
Griffiths, A., Desrosiers, P., Gabbard, J., Royse, D., & Piescher, K. (2019). Retention of child
welfare caseworkers: The wisdom of supervisors. Child Welfare, 97(3), 61-83. Retrieved
from https://libproxy.csun.edu/login?url=https://www.proquest.com/scholarly-journals/
retention-child-welfare-caseworkers-wisdom/docview/2308133403/se-2
Turley, R., Roberts, S., Foster, C., Warner, N., El-Banna, A., Evans, R., Nurmatov, U., Walpita,
Y., & Scourfield, J. (2022). Staff Wellbeing and Retention in Children’s Social Work:
Systematic Review of Interventions. Research on Social Work Practice, 32(3), 281–309.
https://doi.org/10.1177/10497315211052639 -
Developing Legal Reforms for Macro-Level Inequality 1. Article title: “Racial Inequality and the Criminal Justice System: A Call for Reform” 2. a) In-Text Citation: (Smith, 2019, p. Citation Styles and Formats for Journal Articles and Book Chapters
Inequality Paper Step 3: Develop Your Legal Reform!
For Inequality Paper Step 3, you will find 1 (one) Law Review Article (you will follow the instructions on the Find Law Reviews link to summarize, analyze and cite them.) (Graduate Students should find at least 2 Law Review Articles.) Law Reviews (or Law Journals) are journals where law scholars write their analyses of the law and arguments for how to change the law. Law Review Articles often are called normative articles because they argue how the law should change or how the law ought to be. For instance, a Law Review Article might explain the current state of campaign finance law and then make suggestions for how to reform that area of law. (In contrast, scientific articles like sociology articles are called empirical articles because they argue about how the world is or what processes are true in the world. For example, an empirical article asks what the causes and effects of various phenomena in the world are, like the causes and effects of inequality.)
You will use your chosen Law Review Article to build your reform argument in your Inequality Paper. Follow the instructions for using the Nexis Uni database on the Find Law Reviews page to find your Law Review Article. (NOTE: Keep in mind, scholarly law books also are acceptable sources, and those books sometimes will appear in your searches when you search for Law Review Articles. Academic scholarly law books typically are published at University book presses such as Oxford University Press, University of California Press, etc. NOTE: A scholarly law book is not just a book that gives you the laws like a statute book; instead, a scholarly law book explains the current state of the law and gives suggested reforms; it is like a Law Review Article, but longer).
Law Review Article Selection and Citation
Find the following information about your Law Review Article:
a) Article title: What is the title and subtitle of your Law Review Article?
b) Author(s): What are the full names of the article’s authors? Include author affiliations and credentials. Note: author affiliations are frequently listed with the authors’ names, however, sometimes you need to look in a footnote on the title page or elsewhere in the document. In rare occasions, author affiliations are not listed.
c) Journal Name: What is the name of the Law Review in which the source was published?
Create an In-text citation and a References list citation for your Law Review Article:
2 .a) In-Text Citation: Write an in-text citation for your Law Review Article. Use the in-text citation template on the Cite Your Sources page to put together your citation.
2. b) Reference List Citation: Write a Reference list citation for your Law Review Article. Use the journal article template on the Cite Your Sources page to put together your citation.
3. Summarize your article (minimum 250 words, maximum 500 words). Include in your summary the Article’s main point, the topics covered, and the main arguments of the author(s). Use the information under Analyze Legal Articles to help you analyze and find key information in your articles for your summary.
4. Reflection: How can you use the article’s arguments and reasoning to help build your own arguments for a legal reform that will fix your macro-level inequality?
Citations provide the information necessary for readers to identify and retrieve each source you use. When you use someone else’s words or ideas in your papers, you should create In-text citations (within the paper) and References list citations (at the end of the paper). Each In-text citation should lead to a References list citation, and each References list citation should come from an In-text citation.
Follow Dr. Patel’s citation templates when you’re putting together your citations:
Journal Article In-Text Citation (One Author): (Author last name, Year, Page numbers)
Journal Article In-Text Citation (Up to Three Authors): (Author last name, Author last name, & Author last name, Year, Page numbers)
Journal Article In-Text Citation (More Than Three Authors):(Author last name, Author last name, Author last name, et al., Year, Page numbers)
Journal Article Bibliography Citation:
Author last name, A. A., Author last name, B. B., & Author last name, C. C. (Year). Title of article. Journal Name, Volume number(issue number), page numbers.
Book Chapter In-Text Citation: (Author last name, Author last name, & Author last name, Year, Page numbers)
Book Chapter Bibliography Citation:
Author last name, A. A., & Author last name, B. B. (Year). Title of chapter. In A. A. Editor & B. B. Editor (Eds.), Title of book (pages of chapter). Location: Publisher. -
Title: “Effective Collaboration in IEP Meetings: Lessons from the Exceptional Children’s Assistance Center Video” The Exceptional Children’s Assistance Center (ECAC) video, “Chapter 5: The IEP Meeting,” provides valuable insights into
Review the Exceptional Children’s Assistance Center video, “Chapter 5: The IEP Meeting,” and think about how collaboration is used effectively or not effectively.
To Complete
Submit a 1- to 2-page paper and address the following:
Explain the verbal and nonverbal cues used by families and school professionals in each of the video segments.
Explain what you learn from these verbal and nonverbal cues. Include an explanation of how they influenced the effectiveness of the meeting.
Explain the effective collaborative strategies used in the video. (Note: Use the Learning Resources to guide you.)
Reflect on the overall success of team meetings depicted in the videos and the resources you read. Explain three strategies you might use to establish effective collaboration with students, families, and other stakeholders when leading team meetings in your future. Explain how these meetings will guide you when leading team meetings in the future. -
Title: “Moving Towards the Future: Implementing an ERP System for Phoenix Fine Electronics”
Phoenix Fine Electronics (PFE) is a medium or mid-sized company, which is growing rapidly each year selling technology products to retail consumers. The company has an annual revenue of $15 million in sales. PFE started with one store, but has grown to 25 stores and has expanded into a second state.
PFE has one store in a town with a population of 100,000 and three stores in towns with populations exceeding 200,000. The goal of the company is to continue expansion into an additional 3 neighboring states within the next 5 years. PFE wants to utilize the same population numbers to determine the number of stores it should open. It would also like a marketing firm to do an analysis of each town that meets the population criteria in order to determine the best cities in which to open new stores.
Each store employs a store manager and an IT manager, who both directly report to the Chief Executive Officer (CEO).
The current IT plan for each store is to utilize technology to support the store; increase sales; track inventory; secure store customer data; perform payroll; and report all sales, inventory, and payroll data to the main office. The IT manager is responsible for managing the IT systems, making decisions on what technology and software are needed, and implementing the systems while ensuring accurate reporting to the main office. The store manager is responsible for all staffing, inventory, and sales functions within the store.
With the expansion and acquisition of smaller independent stores, the CEO is worried about how department and customer data can be aggregated to allow the company to make better, timely business decisions. Even with such a wide footprint, the company must ensure unique, outstanding customer service and provide value to the consumer base. The CEO lacks IT experience and has been hesitant to adopt the suggestions of the store and IT managers, which is to give the company an online presence and advance it into national competition with other consumer electronics stores.
The CEO hired a Chief Financial Officer (CFO) and Chief Information Officer/Chief Technology Officer (CIO/CTO). The CFO will oversee the company finances for the expansion. The CIO/CTO will oversee the consolidation of the disparate systems and technologies that exist between the stores, streamline the information gathering and reporting to the main office, and develop an online presence that will catapult the company into a competitive position on a national level.
Your job is to help the new CIO/CTO move PFE toward the future.
Part 1
Using the numbers in Course Scenario: Phoenix Fine Electronics, perform the following tasks:
Calculate the estimated ROI for an ERP implementation.
Calculate the estimated productivity as a result of implementing ERP system.
Part 2
Complete your business case to present to the management team of Phoenix Fine Electronics. Incorporate your analysis.
Include the following:
Executive summary
High-level overview of business needs and desired outcomes
Scope of the project
Measurable values of the new system
An explanation of the strategic alignment
Estimated ROI and productivity (from Part 1)
Final recommendation
Submit your assignment. -
“Exploring Shapes and Measurements in the Pantry”
Select two differently shaped items from your pantry in the shapes of a cube, rectangular solid, or circular cylinder. (I will attach photos to be used as well as textbook pages)
2. Insert pictures of the items on your project as in the examples given below. The picture must include the ruler for measurement and one picture must show the weight of the item in grams from the package. (3 points)
a.
Note: If you are unsure how to use a ruler, google how to measure with a ruler in inches.
3. Measure the item, in inches and list the rounded values for each item separately. Proper units must be included.
(5 points)
a. Note: When measuring use quarter, half, and three-quarter inches only. For example, 3.25 in, 3.5 in, 3.75 in, or 4 in. Round to the appropriate amount: .25, .5, .75 based on your values. It will not be all whole numbers. You must show your ruler measurements in your pictures.
4. Calculate the surface area (section 10.5 page 677 in eText) for your figures in inches. (15 points)
a.
Identify the formula required and list it on your project. b.
Show all work for each step and proper unit labels are required.
5. Convert your measurements from step 3: Inches to centimeters. (section 9.1 page 601 eText). (5 points)
a. Identify the conversion needed and list it on your project from the page and section listed.
b. Show all work for each step and proper unit labels are required.
6. Calculate the volume of your figures in centimeters from step 5. (section 10.5 in eText) (15 points)
a. Identify the formula needed and list it on your project from the page and section listed.
b. Show all work for each step and proper unit labels are required.
7. Use the conversion on page 618 Table 9.10 in the eText to convert your answer from part 6 to weight in grams.
(2 points)
8. Compare your result from number 7 above to the weight given on the item you chose (in the picture). They may or may not be close in value (there may be a big discrepancy between your calculations and the item. Provide a minimum of seven sentences in response, they should reflect on the project, specifically why there is a difference (if there was) between your calculations in step 7 and the given weight in grams of the item. Your response should be specific to your project and your results, points will be taken off for generic responses or responses that are not reflective of your project specifically. You will want to pay close attention to the conversions you are being asked to use for consistency in this project, this may be helpful in this reflection. (3 points)
Your work does not need to be typed, however must be organized, and written clearly to be reviewed easily.
Work should be dark enough to see, organized, clear, and specific. The project needs to be submitted as one document. Multiple pages will need to be scanned into one document. (2 points) -
Title: “The Impact of Social Media on Mental Health: A Comprehensive Analysis” Reference List: 1. “Social Media and Mental Health.” American Psychological Association, 2017, www.apa.org/topics/social-media-and-mental-health. 2
At the end of your assignment, creat a reference list with full details of all your sources.
include links.