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First and Last Name 
Interpretive Paper
Date
Title of Your Paper Goes Here
Every paragraph should be double-spaced and begin with an indent. All margins are one inch. Your paper should be 750 to 1000 words long. This sample is only 346 words, so your paper will be longer. Note the name, assignment, and date information included at the top. Be sure to include that on your paper. List your title before the first paragraph and make sure it is centered. This sample uses 11 pt. Calibri. You can also use 11 pt. Arial, 11 pt. Georgia, or 12 pt. Times New Roman. In-text citations should appear right after the quote you are using. In your Interpretive Paper, you are only using one source (the story you chose to read). Since you have just one source, the in-text citations will only be the page number from the story. Below is an example. Carol’s turning point in “Love’s Letters” is when she finally lets herself begin to grieve for her father. When she is cleaning out her house, she doesn’t think anything will bother her. She grabs a box and starts throwing items from the bathroom cabinet inside. “But when she picked up her daddy’s aftershave she was overcome with his scent and with ache to have her face on his shoulder as she did as a child” (p.7). The smell of her father’s aftershave evokes a memory that is so powerful it pulls her out of the no-nonsense businesswoman persona she has put on to deal with the death of her last remaining parent. She at last can no longer hold back the grief that comes from losing her father and this part of her history. Be sure to use an in-text citation for every quote you use. 1 At the end of your paper, include a Reference page. It will list your source, which is the story you read. Be sure to include the author, date, title of the story, and publisher. This information for your story is located in the course. You can see an example on the next page. See the instructions and rubric for more information. Reference 1 Smith, Sam. (1958). Title of the Story. Publisher’s name.

AIDI Model Free Tutorial – https://youtu.be/_ZnsQJKBw5M
Using A(ttention), I(nterest), D(esire), A(ction) is a commonplace marketing tool for many businesses.  Consider your assigned business. Pick one product or service your company offers. Apply AIDA to it in order to formulate a sales email. This assignment must be typed as a document (no pdfs) and submitted to the drop box as a file copy. For the product / service you choose, complete the following tasks:
Task 1
Describe the product / service you are using for this email. Include a picture, if one is available. Summarize who might use this product / service (your audience / customer).
USE A PAGE BREAK TO SEPARATE TASKS 1 AND 2.
Task 2
Use AIDA to create a sales email (should be in email format: to, from, subject, single spaced with double space between paragraphs, greeting, closing):
A: Create a sales email that attract audience attention to the product / service. Use at least one tactic from page 230.
I: Generate audience interest. Use at least one appeal from page 231.
D: Stimulate audience desire to buy the product / service.  Use at least one tactic from pages 232.
A: Promote audience action. Use at least one tactic from page 232.
Textbook: Guffey, Mary Ellen and Dana Loewy. Essentials of Business Communication. 12th Ed. Boston: Cengage. ISBN-13: 9780357715048