“Q4 Balanced Scorecard Decisions and Rationale” Actions and Rationale: – Increased advertising budget by 10% to improve brand judgment and increase customer awareness of our designs. – Lowered prices by 5% to

Create a list of the actions you took in Q4 and the rationale behind each of those. These only need to be bullet points; however, you should make actions based on the data that you are seeing in your balanced scorecard in Marketplace including your sales, brand judgment (how your designs meet customer needs), ad judgment, price judgment and store location effectiveness.
https://play.marketplace-simulation.com/mpl/web7/engine.php?tpl=student&quarter=4&language=en-us&resource=summaryofdecisions&tab=workspace