“Marketing Research Analysis and Recommendations” Slide 1: Marketing Research Analysis – This slide will present an analysis of questions 18-19 from the survey conducted, using concepts from Chapters 10, 11, and 13. – The

No introduction slide needed.
Marketing Research ANALYSIS (2 slides)
Analyze Questions 18-19 from Survey & apply concepts from Chapters attached. (1 slide for each question of survey)
Present
your Microsoft Forms results in tables with relevant visuals. Analyze and
interpret your data, turn data into information, illustrate, support your
findings, and highlight key points.
Apply
concepts related to Ch. 10, 11 & 13. Present your data in an accurate
manner while keeping a focus on key
findings, presenting/organizing data with appropriate tabulations,
interpretations and illustrations.
Ch. 10,11,& 13 attached below. 
Section A: MR Implementation:
(2 slides)
• Describe
your data collection process, sampling approach and survey response rate. Refer
to ch. 5 Descriptive studies to apply MR theory, such as reducing survey errors with
proper execution/administration.
• Refer
to ch. 6 on
sampling describe and justify the sampling method used, you should aim to
achieve a sample size of 40 respondents.
Full Survey, Ch.5 & Ch. 6 attached below. 
Section D. Recommendations:
1 slide
• What are the marketing implications for your study?
• What suggestions for potential success can you make to a marketer?

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