“Defining Your Purpose: Analyzing Mission Statements of Travel Agencies” One well-written mission statement that stands out is from the travel agency, Intrepid Travel: “Through responsible travel, we believe we can create a more sustainable world. Our purpose

This week’s topic: Mission Statements
Creating a mission statement is one of the first tasks you should perform during the planning stages of your new business. A mission statement defines the purpose of your business. Your mission statement should be a clear, concise statement that says what your agency is, what it does, and for whom, and where. In just one ior two sentences, a mission statement needs to communicate the unique essence of your company.
View the mission statements on the Websites of a few travel agencies.
Choose one you think is well-written and share it, explaining why. Include the name of the company, and a link to its Website.