Marketing Analysis of Lenscrafters Introduction Lenscrafters is a well-known eyewear retailer that offers a wide range of prescription glasses, sunglasses, and contact lenses. The company is owned by Luxottica, a global leader in the ey

The Basics of Marketing
Watch this wee k’s video: Target Marketing: Segmentation and TargetingLinks to an external site.  https://share.percipio.com/cd/5NX61Wuhh
Choose an existing business – e.g. Lenscrafters  (not the same as your Course Project ), and write a one-page summary that answers the following three questions.
Which market segments (groups) are being targeted and what customer needs and common customer characteristics has the company  focused on?
Of the segments being targeted, which segment do you believe offers the most capacity for growth and profit, and why? (If there is only one segment  currently targeted by the company – suggest a new one for the company that has growth potential)
Describe the competition the product or service is, or would, be facing in this valuable segment?
Please use  headings in your document to organize your responses, use sources and follow APA 7th edition guidelines, including in-text citations and references page, Times 12-point font, double spacing and cover page.
Submit your assignment as a Word document. – Please ensure that your Turnitin score is around 20% – Thanks