“The Impact of Globalization on Consumer Behavior: Converging or Diverging Tastes?” Globalization has greatly influenced the way businesses operate and how consumers behave. With advancements in technology and communication, products and services from one country can easily

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How important is understanding; demography, culture, ideology and history of people from
other countries when doing business there? An argument is that cultures are merging and all
people want what we have, our tastes have converged. Here are some universal products;
McDonalds, Calvin Klein Jeans, Apple Phones, Ray Ban sunglasses. Defend an argument for
converging or is the majority of our buying behavior local to our region etc.