“The Power of Language in Advertising” “The Power of Language in Advertising” Advertising is a powerful tool used by companies to promote their products and services to potential customers. In order to be effective, advertising relies heavily on language to convey its message.

Reading and Response Assignment – 3/8
Questions from the Readings assigned from the PDF-book text (AAC: Ch 7, “The Language of Advertising”)
Questions to Respond to, in a half-to-full page writeup in TOTAL (i.e., NOT a half-to-full page writeup for each), answering your choice of TWO below:
What are the two main functions of advertising language?
In which type of advertising is advisable to use the interior monologue technique?
What is the role of the scientific language in advertising?
Why is describing a product’s benefits inaccurately problematic?
What is the concept of “resounding non-statements” referring to?
What is the role of figurative language in advertising?