“Applying Social Marketing to Increase Acceptance of the Surgical Checklist: Lessons Learned from Forthright Medical Center” Response: After reviewing the literature on the surgical checklist, it is evident that it has been a successful intervention in reducing medical errors

Please write a 300 response to the below discussion prompt. There is no readable case study to go by. Locate articles related to this subject and relate to how someone who didn’t use social marketing could have done it. This will also help answer question #3. 
The staff of the Forthright Medical Center decided to apply a social marketing approach after they met resistance to the surgical checklist, a successful intervention to reduce medical errors (Haynes et al., 2009). The Turning Point Social Marketing National Excellence Collaborative, funded by the Robert Wood Johnson Foundation, had created a series of social marketing resources for applying social marketing principles to public health initiatives. While designed with health behavior interventions in mind, the concept seemed adaptable to healthcare processes such as changing operating-room procedures to decrease surgical errors.
Forum Questions:
1.Review the literature on the surgical checklist.
2.  What have been its benefits and what are some of the reasons some providers have resisted it?
3. What alternatives were tried to stimulate its acceptance? Did they seem more likely to be effective than Janet’s social marketing idea? Why?