“Exploring the Role of Services Marketing in the Development and Operation of Resorts and Spas: A Critical Analysis of Current Literature”

The coursework is a 1500 (+/- 10%) words individual essay that critically analyses one argument found in the literature on a topic that is relevant to the development and/or operation of resorts or spas.topics like resort definition and classifications, resort ownership and operation, services marketing:people, physical evidence or process, the world of spa.With min. 10 academic Harvard style references.

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