Title: Principles of Sound Questionnaire Design and their Application in a Sample Survey General Principles of Sound Questionnaire Design: 1. Clarity and Simplicity: The questions should be clear, concise, and easy to understand for all respondents.

list several general principles you believe are important for sound questionnaire design. Your principles could include the order of questions, wording, format, response options, or other elements. What do you feel are the most important characteristics of a good survey?
Then, from the article attached, discuss how the questionnaire fits or violates your principles. In what ways does the instrument embody the principles of a good survey, and in what ways does it violate those principles? Focus on the principles you addressed in the first part of your post: item wording, response options, question order, or other elements.