Title: Strategic Marketing Plan for Crowne Plaza Melbourne: Targeting Families on Leisure Trips

Please read the brief and do sections:
7. Hotel SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) 
8. SMART Marketing Objective 
9. Action Plan (table format with explanatory notes preferred)
• Strategic Marketing Activities (ranked in order of priority)
• Marketing Metrics and Key Performance Indicators (KPIs)
• Key Risks and Challenges
10. Concluding remarks that includes a discussion of
• Key strategic priorities and critical marketing activities  
The chosen hotel is Crowne Plaza Melbourne. The target market is Family with kids on leisure trips. Please refer to the powerpoint file for the idea.