Title: Researching the Customer for a New Product Launch in the Health and Wellness Industry Introduction: The health and wellness industry has been experiencing significant growth in recent years, with a growing focus on self-care and preventative measures. This presents a promising

Pick a product or service and formulate a plan for researching the customer.
Identify what information needs to be collected (secondary and primary) and how to
collect it.
Justify your decision and plan.
Present the industry analysis in a logical format, building a case for industry support of
new ventures. This exercise will help you understand the importance of knowing the
industry and finding support for new business opportunities.