Title: Factors to Consider When Choosing Between Distributors and Manufacturers’ Representatives for a Small Manufacturing Firm Response #1: When deciding whether to hire distributors or manufacturers’ representatives, a small manufacturing firm should consider factors such as cost, control, market

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Consider a small manufacturing firm that does not have the resources or ability to hire their own sales force.  As this firm considers hiring distributors and manufacturers’ representatives, what factors should they use to determine whether to hire distributors, reps, or both?