Title: Exploring Business Orientations in Marketing and Sales: Considerations and Examples

Unit 1 and 2 Discussion Forum
Background
Evolution in marketing practice has been a constant theme in the world of business for the past 150 years, with organisations adopting a variety of different orientations. In recent times, marketing orientated approaches have been in vogue, but that is not to say that every company currently pursues this direction.
Discussion Question
What considerations must be taken into account when a company decides upon its business orientation?
Think about how different products and/or services can be marketing and sold to consumers (B2C) or to business customers (B2B).
Aim to research and report on examples of different orientations adopted by companies, in a variety of business environments.
The learning outcomes for this discussion are:
Classify and analyse different sales functions.
Formulate appropriate strategies for the marketing and selling of products and services in diverse business settings.
Must end the post with a relevant question.