“The Rational Approach to Expensive Consumption: Exploring the Theories and Concepts of Consumer Behavior” Consumers are faced with a multitude of choices every day, ranging from small and inexpensive items to large and expensive purchases. When it comes to expensive

Using the theories and concepts of consumer behavior covered in the AMB200 course, explain why consumers tend to apply a more rational approach in making consumption decisions involving expensive products or services. Your essay should be approximately 300 words (+/- 10%). You must demonstrate an adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources. Your essay should be brief and precise.
Lecture slides: Must read before start doing it
https://drive.google.com/drive/folders/1QFXSZuzVRQEVv0EHFPxyNfzAmex_5VETG?usp=sharing