“The Power of Persuasion: Influencing Others through Attitude Change” Two Ways to Change Someone’s Attitude: 1. Using the Elaboration Likelihood Model (ELM) The Elaboration Likelihood Model (ELM

Unit 8 DB: Influencing Others
One of the essential aspects of social psychology is how we influence others and how others influence us. There are many times that we need to change someone’s attitude or thought process both personally and professionally. An example would be health campaigns that are geared toward improving our health behaviors. Advertisements work to encourage us to purchase products as well as improve our feelings toward a product or company. Based on information in Chapter 10 and an additional source, detail at least two ways that we can change someone’s attitude and include at least one example for each.