The Emergence of the Tide Pod Challenge: An Analysis Using Emergent Norm Theory The Emergence of the Tide Pod Challenge: An Analysis Using Emergent Norm Theory The Tide Pod Challenge was a viral trend that emerged in 2018, in

Write about a fad, fashion trend, riot, or panic about which you are familiar.  (You do not have to have experienced it yourself; it is okay to just “know” about this example.)  Use either contagion theories, emergent norm theories, or value-added theory in order to explain why people participate(d) in this collective/crowd behavior.