“Synthesizing the Relationship between Brand Love, Storytelling, and Social Media: A Critical Analysis using the UGT Theory and Brand Love Framework” Introduction: In today’s fast-paced digital world, the use of social media has become an integral

I need my literature review information to be rewritten, the ideas and frameworks are not synthesised as is struggly with this. I need analysis that inlcudes (xxxxx thinks this of xxx which aligns with xxxxx from this we can conclude that.) The literature review needs an introduction to include brand love, stroytelling and social media. The reseach question are: What are the benefits of Brand Love, Why does Gen-Z use social media, Why is storytelling important – The importance of the UGT theory – How can the Brand Love Framework by Micheal (2023) help guide strategies to create brand love. Important to be criticical

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